Digitisation is driving Out of Home growth, especially in Europe, WOO President Tom Goddard said at the WOO Europe forum, held in Milan this week. Digital now accounts for 40% of revenues in Europe from less than 10% of locations.
Over the last years, the growth of Out of Home advertising has out-performed the ad market growth and especially since COVID, the market share of OoH is growing even faster; as the latest public numbers of Ströer as well as Nielsen statistics demonstrate
WOO has gained a further 14 new members, from Africa, MENA, Europe, Asia and the USA. Eight of the new members are national or international media owners, four are OOH service providers/suppliers and two are national media
"Creativity is the future of Out of Home," says World Out of Home Organization President Tom Goddard, "but almost as important is how we measure it and prove the impact we have for advertisers."
Now in it's fifth year, VIOOH's State of the Nation research around programmatic DOOH aims to shine a light on programmatic adoption rates, future trends, and the challenges that as an industry, we still need to address together.
Ocean Outdoor Nordics CMO Jesper Albansson and System1 Chief Innovation Officer Orlando Wood will present at the World Out of Home Organization' forthcoming Europe Forum to be held in Milan from November 4-6.
Moleskine Srl Brand & Communication Creative Officer Anna Meneguzzo has joined the speaker line-up for the World Out of Home Organization's forthcoming Europe forum in Milan from November 4-6.
Now in it's fifth year, VIOOH's State of the Nation research around programmatic DOOH aims to shine a light on programmatic adoption rates, future trends, and the challenges that as an industry, we still need to address together.
Europe has overtaken North America in terms of Out of Home revenue and one of the key reasons is an increased emphasis on effective creativity. This, in concert with new technology, is one of the main themes of WOO's European Regional Forum in Milan.
Alight Media Founder and CEO Matthew Dearden will lift the lid on Retail Media at the World Out of Home Organization's forthcoming Europe Forum in Milan from November 4-6.
September 23, 2024.- On September 21, on the occasion of the UN International Peace Day, the "Essays for Peace" project was developed worldwide for the first time in digital version, appealing to global solidarity and peace without words, logos or politic
Talon Outdoor Head of Effectiveness Emily Alcorn is joining the speakers for the World Out of Home Organization's first in-person Europe Regional Forum. The Forum will be held in Milan from November 4-6.
Smart cities are much more than advertising opportunities Germany's Kai-Marcus Thäsler Managing Director of Germany's Outdoor Media Association (FAW), will tell delegates at WOO's forthcoming Europe Regional forum to be held in Milan from November 4-6.
Creative consultant Dino Burbidge will explore Out of Home creative at the World Out of Home Organization's Europe Forum in Milan from November 4-6.
Registration is now open for the WOO Europe Forum in Milan from November 4-6. Proceedings will start on the Monday night with Welcome drinks at the Forum venue. In addition, we’ll be holding a celebration dinner on the Tuesday evening.
The World Out-of-Home Organization (WOO) is proud to support "Essays for Peace," a powerful global initiative uniting the world through a simple yet evocative symbol: a lit candle.
Following the acquisition of 15 new members last month, the World Out of Home Organization has added a further nine organizations to its roster, including two more national OOH associations, from New Zealand and Italy.
OOH in India has enormous potential but is underperforming on a massive scale compared with APAC and Europe.
