African markets overview

African markets overview

African markets overview
Jacques Du Preez - Provantage Media Group

Jacques du Preez of Provantage Media gives a detailed analysis of the strengths and weaknesses of OOH in Africa. The growth in megacities, infrastructure and global media owners would all benefit the medium he said, but only the south of the continent currently had any audience measurement. “It’s an exciting time to be in OOH in Africa,” he said, “ but we have got to get measurement and proof of execution right.”