News from WOO - Out of home advertising

Spring boost for World Out of Home Organization as 14 new members sign up
Spring boost for World Out of Home Organization as 14 new members sign up

The World Out of Home Organization has gained an influx of 14 new members from different industry sectors and areas of the world.

WOO lines up biggest and best Annual Congress to date with significant new features for Mexico City
WOO lines up biggest and best Annual Congress to date with significant new features for Mexico City

The World Out of Home Organization is set for its biggest and best Annual Congress to date in Mexico City from June 4-6, with a star-studded speaker line-up, four breakout workshop sessions, more interactivity including contributions from delegates.

"An Englishman in New York - A decade of Reflections.” Anna Bager interviews Jeremy Male at WOO Mexico City

Jeremy Male, former chairman and CEO of OUTFRONT Media in the US is stepping down after ten years in charge and, in what is sure to be one of the highlights of the World Out of Home Organization's Annual Congress in Mexico City

Take your opportunity as a WOO Member to make nominations for the WOO Global Awards 2025
Take your opportunity as a WOO Member to make nominations for the WOO Global Awards 2025

The WOO Global Awards 2025 will be presented during the next Annual Congress (June 4th-6th) in Mexico City on the first full day of Congress - Thursday June 5th. DEADLINE EXTENDED UNTIL FRIDAY APRIL 18th

JCDecaux global data chief headlines Day Two of World Out of Organization Annual Congress in Mexico City
JCDecaux global data chief headlines Day Two of World Out of Organization Annual Congress in Mexico City

JCDecaux Group Chief Data Officer Sylvain Le Borgne will be the Keynote Speaker on Day Two of the World Out of Home Organization's Global Congress in Mexico City from June 4-6. The theme of Le Borgne's address is How Tech Brings OOH to the Next Level.

All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday March 27th
All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday March 27th

Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday March 27th at 1.00pm (GMT) where the WOO team will be giving an update on WOO Initiatives and Events.

oOh!media CEO Cathy O'Connor to be headline speaker on growth of Retail Media at forthcoming WOO Annual Congress
oOh!media CEO Cathy O'Connor to be headline speaker on growth of Retail Media at forthcoming WOO Annual Congress

oOh!media CEO Cathy O'Connor is the first speaker to be announced for the World Out of Home Organization's forthcoming 2025 Annual Congress in Mexico City. O'Connor will explore the growth of retail media and its opportunities for OOH.

Creativity takes centre stage at the WOO Awards 2025 - <b>Enter now!</b>
Creativity takes centre stage at the WOO Awards 2025 - Enter now!

One of the highlights of any WOO Congress are the Creative Awards, and 2025 is shaping up to be bigger, better and bolder than ever. But as the saying goes, you've got to be in it to win it!

You’ve just one week to take advantage of our Early Bird Rates which finish on March 7th 
You’ve just one week to take advantage of our Early Bird Rates which finish on March 7th 

The World Out of Home Organization Congress in June will give delegates a world tour of the Out of Home industry as it faces the challenges and opportunities of 2025 and beyond.

WOO President Tom Goddard calls for greater collaboration in the Japanese OOH industry, to accelerate production of credible Audience Metrics and facilitate the formation of a unified National Trade Association. 
WOO President Tom Goddard calls for greater collaboration in the Japanese OOH industry, to accelerate production of credible Audience Metrics and facilitate the formation of a unified National Trade Association. 

Goddard was speaking at the first ever OOH Tokyo Conference, organized by representatives of the Japanese OOH industry, in association with the World Out of Home Organisation (WOO). 

WOO President Tom Goddard praises GCC OOH Industry for world-leading Adex market share and digital penetration
WOO President Tom Goddard praises GCC OOH Industry for world-leading Adex market share and digital penetration

Tom Goddard praised regional OOH media owners for securing 20% of regional Adex (well ahead of other global regions) and the growth of DOOH, heading for 70% of an OOH market set to rise from $1.5bn to $1.8bn this year.

Increasing regulation in Advertising: the global challenge for Out of Home
Increasing regulation in Advertising: the global challenge for Out of Home

The European Advertising Standards Alliance (EASA) and the  International Council for Advertising Self-Regulation (ICAS) presented an exclusive report on advertising self-regulation in Out of Home at the WOO global conference call on January 23rd.

Tom Goddard to address the First GCC OOH Industry Summit
Tom Goddard to address the First GCC OOH Industry Summit

The GCC OOH Industry Summit, the first Out-Of-Home industry conference in the GCC region, is set to take place on February 13th, 2025, at the prestigious Habtoor Grand Hotel in JBR, Dubai. 

Dino Burbidge joins WOO to spearhead creative focus
Dino Burbidge joins WOO to spearhead creative focus

Dino Burbidge, consistently one of the top-ranked speakers at World Out of Home Organization Annual Congresses and Regional Forums, is joining WOO as its first creative-in-residence to lead a strengthened focus on creativity and new technology.

The OOH TOKYO CONFERENCE 2025 in association with WOO - INTERNATIONAL SPEAKERS ANNOUNCED
The OOH TOKYO CONFERENCE 2025 in association with WOO - INTERNATIONAL SPEAKERS ANNOUNCED

The first OOH Tokyo Conference will be held on Thursday 20 February 2025. This has been organized by representatives of the Japanese OOH industry in association with the World Out of Home Organisation (WOO). International Speakers Announced

The GCC OOH Industry Summit  to be held on February 13th, 2025,  at the Habtoor Grand Hotel, JBR, Dubai, UAE
The GCC OOH Industry Summit to be held on February 13th, 2025, at the Habtoor Grand Hotel, JBR, Dubai, UAE

The GCC OOH Industry Summit, the first Out-Of-Home (OOH) industry conference in the GCC region, is set to take place on February 13th, 2025, at the prestigious Habtoor Grand Hotel in JBR, Dubai. The event is initiated by Seventh Decimal.

All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday January 23rd

Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday at 1.00pm (GMT) where the WOO team will be giving an update on WOO Initiatives and Events.

New Year boost for World Out of Home Organization as 13 new members sign up
New Year boost for World Out of Home Organization as 13 new members sign up

The World Out of Home Organization has started 2025 with an influx of 13 new members from different industry sectors and areas of the world. Five of the new members are national media owners, six are OOH service providers/suppliers and two are internation