Following Ipsos' recent acquisition of Seventh Decimal, the leading syndicated OOH measurement system in the Gulf Cooperation Council (GCC) countries, WOO sat down with Dan Wong Chi Man, Global Head of the Audience Measurement Service Line at Ipsos
OOH media owners are wasting potentially billions of dollars developing and maintaining their own tech stacks, believing they’ll create a competitive advantage over their neighbours instead of using perfectly adequate platforms available from third part
It’s that exciting time of the year when again when the doors to the World Out of Home Organization Awards open for entries. These are truly global awards and attract a huge variety of campaigns, from brilliantly located classic 6-sheets to the most dra
The Tenth WOO Global Awards 2026 will be presented during the next Annual Congress (June 3rd-5th) in London on the first full day of Congress - Thursday June 4th.
In a world where creativity is arguably being dumbed down, the last broadcast medium is calling on the global creative community to take advantage of Out of Home’s unique attributes as the ultimate creative canvas.
Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday January 29th at 1.00pm (UK Time)) where the WOO team will be giving an update on WOO Initiatives and Events.
The global Out of Home industry can expect much more from 2026 than 2025 says World Out of Home Organization President Tom Goddard in a New Year message.
SooKyung KIM of BrandBrief sat down with Tom Goddard, President of the World Out of Home Organization (WOO), during his visit to Seoul to discuss the current state of the OOH market and its vast potential. READ THE INTERVIEW
Dedicated to the Members of WOO. Friday 7 November 2025 - Seoul, South Korea. Women in WOO has launched a worldwide mentoring program to help grow female representation at a leadership level in the global Out of Home industry.
Registration is now open for the World Out of Home Organization's next Annual Congress, to be held in London from June 3-5 2026.
Dr Kai-Marcus Thäsler, Managing Director of the German OOH association FAW e.V. looks at the impact the developing regulatory framework is having on the global media industry, in particular OOH.
The journey to delivering market wide OOH Audience Measurement is not an easy one, but we see that trusted metrics and increasing spend in OOH are inexorably linked
A window on gender-based violence, on the occasion of the International Day for the Elimination of Violence against Women.
We have now uploaded all the Recordings and PDFs of presentations available from our APAC Forum held in Seoul. This represents a great resource for all Delegates and Members.
WOO has always supported and promoted the formation of OOH Associations to represent and promote the industry. Charles Parry-Okeden, Chairman of the OMA, was on stage at the WOO APAC forum highlighting the power and results of Associations.
There’s something about South Korea that hits different. It’s somewhere between the respect and tradition of past South Korea and the vibrant energy and productivity of new South Korea.
Dino gives a practical and educational exploration of what forward-thinking creatives are demanding of the OOH industry. From the latest research that leads their creative strategy and the technologies they are demanding.
Quoting Ogilvy Group UK CEO James Murphy, he said the medium had not just out-performed other legacy media amid the digital tidal wave but maintained its market share.
