WOO GLOBAL CONGRESS MEXICO CITY - JUNE 2025
WOO lines up biggest and best Annual Congress to date with significant new features for Mexico City
The World Out of Home Organization is set for its biggest and best Annual Congress to date in Mexico City from June 4-6, with a star-studded speaker line-up, four breakout workshop sessions, more interactivity including contributions from delegates and its biggest awards entry so far including a new award for the booming sector of special builds.
READ AND REGISTER »OPINIONS
Apples and Oranges: Why Marketers Should Lean On the Strength of Out-of-Home Media
We all know the phrase “comparing apples and oranges”; typically, it’s an innocuous enough mistake. However, when it comes to media planning, marketers should focus on the strength of Out-of-Home media, and not on how it doesn’t conform to other media channels. Billboards are not banner ads, and that’s ok. In today’s hyper-digital marketing landscape, there’s a growing tendency to evaluate all advertising channels through a digital lens.
READ »Is there such a thing as an original (OOH) idea?
Campaign's editorial team discusses out-of-home posters that zoom in on products, alter or remove logos, and have minimal text. What links McDonald's "Iconic needs no explanation" by Leo Burnett, KFC's gravy take over of the British Film Institute's Imax in London by Mother, and Kellogg's "See you in the morning" by Leo Burnett? These three ads are the latest in a line of out-of-home posters that zoom in on products, alter or remove logos, and have minimal copy.
LISTEN TO PODCAST »Why Every Piece of Real Estate Has Media Value: Joe Kunigonis on the 'Where We Buy' Podcast
When you think about screens in your life, you likely think of ones you control—your phone, your laptop, your Netflix queue. But what about the ones you don’t?
That’s where Digital Out-of-Home (DOOH) comes in—and Smartify Media CEO Joe Kunigonis joined James Cook and Retail and Technology Consultant Jesse Michael live at ICSC New York to talk all about it on the “Where We Buy” podcast.
Why are OOH ads attracting so few complaints?
Out of Home (OOH) ads reach 97% of UK adults each week, according to the marketing body for the OOH advertising industry, Outsmart, and yet they account for just 2% of complaints. Last year, the Advertising Standards Authority (ASA) received 1,135 complaints about OOH ads (this excludes the 448 complaints it received about point-of-sale material).
READ »The power of local: Connecting with communities through out of home
As digital advertising becomes increasingly global, many of the platforms carrying these ads feel disconnected from New Zealand – our communities, culture, and ways of life. But there’s one form of advertising that can’t be skipped, that’s embedded in the places we live and move through every day: out of home (OOH). And it’s not just sticking around – it’s thriving.
READ »Tariffs' Impact on Digital Signage
A sweeping move by the US government to impose “auto tariffs” is having unforeseen consequences, significantly impacting the technology sector. Contrary to their name, these new tariffs apply not only to foreign automobiles and their components but also to all desktop computers and notebooks sold in the United States, including digital signage media players.
READ »AWARDS
Specsavers' Welcome to Melbourne Campaign wins inaugural OMA Creative Awards Grand Prix
Specsavers’ ‘Welcome To Melbourne’ campaign has won the Grand Prix at the inaugural Outdoor Media Association (OMA) Creative Awards. TBWA\Melbourne created the campaign.
READ »OOH Advertising Awards 2025 calls for entries
According to a recent EY report, the Indian OOH segment achieved an all-time high in revenue in 2024, growing by 10% and reaching INR 5,920 crore. Against this background, the 19th edition of OOH Advertising Awards (OAA) contest will celebrate new benchmarks in OOH advertising. OAA 2025 contest is now open for entries, with the last date for sending entries set for May 20, 2025.
READ »DATA AND MEASUREMENT
New Zealand OOH Unifies Audience Measurement
New Zealand’s Out of Home industry, which is reporting exceptional revenue growth, will be further strengthened with the rollout of a new unified audience measurement system (AMS) that will encompass 96% of industry players and offer one robust measurement currency.
READ »Why your OOH brand lift results are statistically flawed
Out-of-home measurement faces a fundamental challenge: distinguishing between ad effectiveness and misleading statistical artifacts. While your campaign may report a significant lift in store visits, spatial correlation could be silently skewing those results.
READ »Qloo and JCDecaux Use AI-Powered Taste Data to Deliver Hyper-Localized DOOH Campaigns
Qloo, a leading AI provider for identifying and predicting consumer preferences, today announced the expansion of its strategic partnership with JCDecaux, among the world's largest out-of-home (OOH) advertising companies. Since 2020, JCDecaux has used the power of Qloo's Taste AI™ technology to plan hyper-localized OOH campaigns that captivate audiences.
READ »PROGRAMMATIC AND AUTOMATION
5 Minutes With... Jean-Christophe Conti
VIOOH’s CEO speaks about how programmatic digital out-of-home innovation can leverage a brand’s ability to deliver high-impact, contextually-relevant advertising at scale and its growing role in the media landscape.
READ »Breaking down barriers: What experts are saying about prDOOH adoption
Programmatic digital out of home advertising, or prDOOH, to give it its slightly clunky moniker, remains an under-utilised media option in the UK, despite predictions that adspend in the adtech niche is tipped to grow by more than 40% in the UK this year alone.
READ »Urban Takeovers: Advertisers can leverage event-related excitement
Programmatic aggregated digital out-of-home publisher network Polygon has launched Urban Takeovers, what is calls “an innovative solution allowing brands to take over the city during major sporting, cultural, music and other entertainment events”.
READ »Beyond screens: How programmatic is reshaping global DOOH
With the growing interest in programmatic within digital out-of-home (DOOH), many media owners are accelerating the digital transformation of panels to screens. However, the transition to programmatic DOOH (prDOOH) isn’t just about technology – it’s also about education, and transforming to fully leverage the power of programmatic advertising.
READ »The rise of programmatic DOOH
Singapore’s urban landscape and tech-savvy population make it the perfect market for programmatic digital out-of-home (DOOH) to gain the attention of the public and brands. As one of the world’s most connected cities and recognized as a leading example of a “smart city”, Singapore has seen a shift from traditional outdoor advertising to data-driven, programmatic solutions that allow brands to engage audiences with greater precision and relevance.
READ »COUNTRY NEWS
Drone advertising takes flight, but can it gain ground in India?
In an era of marketing oversaturation—where brands are omnipresent across digital platforms, out-of-home (OOH) advertising, television, newspapers, and beyond—marketers are constantly searching for innovative ways to break through the clutter.
READ »COMPANY NEWS
Tractor adds new key sites in SA's main metros to its network
Leading out of home (OOH) media owner Tractor Outdoor has further expanded its national network with the addition of two new digital billboard sites, strategically located in Ferndale (Gauteng) and Paarl (Western Cape). These acquisitions form part of Tractor’s continued investment in high-impact digital out of home (DOOH) solutions, bridging critical coverage gaps in key suburban regions.
READ »ECN launches Digital Art Gallery Month in partnership with Sedition
ECN has announced a partnership with Sedition, a leading platform for digital art. During the month of April 2025, ECN’s Digital Art Gallery Month will showcase a curated selection of contemporary digital artworks on digital screens located in the foyers of premium London offices.
READ »CAMPAIGNS
Specsavers OOH campaign dials up the wit and humour
Specsavers has launched a targeted OOH campaign that brings out the brand’s wit and humor through ambient OOH media across Australia and New Zealand. The campaign aims to entertain comedy festival attendees, featuring sight and hearing related jokes with a twist on classic punchlines, all while bringing the brand ‘Should’ve gone to Specsavers’ tagline to life.
READ »Talon partners with Buymedia and eir to launch the campaign highlighting the reach and power of eir's new Wide-Fi powered by WiFi 7
The latest campaign took a creative approach – extending beyond traditional billboard boundaries to mirror the extended range of eir Wide-Fi. The campaign is running across key locations in Main Cities, strategically placed to drive awareness and engagement.
READ »Naked's #GetNakedAnywhere: From OOH billboard campaign to viral TikTok trend
Naked’s #GetNakedAnywhere campaign has generated more than 20 million organic views on TikTok, making it a viral TikTok phenomenon, but it started with an Out of Home (OOH) billboard campaign.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
