WOO NEW MEMBERS
Spring boost for World Out of Home Organization as 14 new members sign up
The World Out of Home Organization has gained an influx of 14 new members from different industry sectors and areas of the world. Eight of the new members are national media owners, three are OOH service providers/suppliers and there is one international media owner, one national media agency and one national OOH association.
READ AND JOIN »WOO GLOBAL CONGRESS MEXICO CITY - JUNE 2025
WOO lines up biggest and best Annual Congress to date with significant new features for Mexico City
The World Out of Home Organization is set for its biggest and best Annual Congress to date in Mexico City from June 4-6, with a star-studded speaker line-up, four breakout workshop sessions, more interactivity including contributions from delegates and its biggest awards entry so far including a new award for the booming sector of special builds.
READ AND REGISTER »OPINIONS
'We are trying to make OOH relevant for the performance age': Billups CEO
David Krupp, global CEO of independent outdoor agency Billups, has an unvarnished view of the OOH business. He claims that in the US, OOH only makes up 5% of clients’ media budgets, a figure that’s been maintained for over two decades now.
READ »How out-of-home advertising drives brand visibility
Out-of-home advertising remains one of the most effective ways to capture attention and drive customer engagement. Research reveals that 79% of people can recall out-of-home advertisements they have seen in the past month, showcasing the memorable impact of this medium.
READ »Deep dive into OOH advertising growth and role of DOOH
Out of Home advertising hit a revenue landmark in 2024 and DOOH was a prime reason. Ann Bager, president and CEO of the Out of Home Advertising Association of America shares insight on growth factors and market trends.
READ »Marketers can no longer afford to ignore CTV and DOOH, says Kochava
Connected TV (CTV), which represents the convergence of traditional television and internet technology, has evolved from being a niche platform to one of the most powerful tools in digital advertising. Pair this with DOOH, which transforms traditional billboard advertising by incorporating real time data and dynamic content, enables marketers to drive cross-channel synergies, boost performance, enhance audience engagement, and drive stronger outcomes.
READ »OPINION Is in-store retail media just another version of digital-out-of-home advertising?
The digitisation of physical retail spaces is increasingly common as retailers rollout digital screens across in-store locations. This proliferation of in-store digital surfaces has led to the questions: is in-store retail media simply a rebranded version of digital out-of-home (DOOH) advertising? The answer is a clear “NO”.
READ »Is space the next frontier for Out of Home ads?
As Amazon’s Jeff Bezos prepare to catapult wife-to-be and her pals, including warbler Katy Perry, into space in advance of their wedding, alarm is being expressed by the UN’s Committee on the Peaceful Uses of Outer Space (COPUOS), about potential uses of the stratosphere with some scientists fearing it could be the next frontier for Out of Home advertising.
READ »DATA AND MEASUREMENT
Out-of-home bucks advertising downturn
The out-of-home industry has seen its media revenue increase by 16.1% in the first quarter of 2025, despite a cost-of-living crisis that has resulted in muted spend across other sectors. For the first quarter of the year, net media revenue jumped to $334.1 million, from $287.7 million for the first three months of 2024.
READ »COMMB partners with Adease to deliver exclusive AI measurements
COMMB (The Canadian Out-of-Home Marketing and Measurement Bureau) members now have exclusive access to powerful AI-driven sales intelligence tools through a new partnership with Adease Media Intelligence, a leader in advertising data and analytics.
READ »Verification in OOH? Yes, But Not for the Reasons They Tell You
Let’s be clear: OOH—out-of-home advertising—has been there for decades. Giant wall murals, bus shelters bursting with color, or billboards on busy highways. And yes, they work. But what’s happened as everything has started going digital, when every metric is scrutinized, and suddenly everyone is buzzing about “verification”? It’s the new magic word in the industry.
READ »Coming Soon - OAAA's Mega Brands Report
The Out of Home Advertising Association of America (OAAA) is releasing its annual MegaBrands report this Thursday, April 17th. Stay tuned as they reveal what the top brands spent on out-of-home advertising in 2024. Once again, Apple was the top spender at $68.3 million. Some of the other top spenders included McDonald’s, Amazon, Coca-Cola and Verizon.
READ »AUDIENCE Seasonality from ROUTE
Seasonality plays an important role in how we measure audiences in OOH. People travel differently throughout the year, and as daylight hours change, so does the likelihood of people see ads. To make sure our audience estimates reflect these changes, Route applies seasonality factors.
READ »Despite slow start, RoadStar's path paved with purpose: Industry
Once a buzzword in the out-of-home advertising industry, the RoadStar platform seems to be trudging through a slower path to success. Despite its promise of standardised measurability and greater transparency, the platform hasn’t yet seen the widespread adoption it was expected to garner, and industry experts believe mindset, more than mechanics, is to blame.
READ »PROGRAMMATIC AND AUTOMATION
JCDecaux Sweden Launches Programmatic Buying via VIOOH
JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic advertising hub in Scandinavia. The partnership with VIOOH, the leading premium global digital out of home supply-side platform, opens up unparalleled programmatic access to high-impact advertising spaces in the region's capital.
READ »QMS and Garnier Shine With Australia's First Programmatic 3DOOH Activation
Digital outdoor media leader QMS, in collaboration with Wavemaker and Made This, have pushed the boundaries of Out of Home with Australia’s first programmatic high impact 3DOOH campaign, for global beauty brand, Garnier.
READ »COMPANY NEWS
Ooh Media unveil new 'enhanced approach' for OOH connectivity in national tour
Ooh Media’s Cathy O’Connor and Mark Fairhurst are on a national tour to share Ooh’s “enhanced approach for advertisers and agencies to connect with Out of Home audiences at scale” with industry personnel.
READ »VIOOH Ranks #1 in Martech 50 2025
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced it has secured first place in the Martech 50 ranking for 2025, a leap of one place since last year and thirteen places since 2023 when it ranked fourteenth.
READ »CREATIVITY
Inspiring Creativity in OOH with Catherine Morgan
In this episode, we’re joined by Catherine Morgan, Group Managing Director at Ocean Labs, to explore the critical role of creativity in successful Out-of-Home (OOH) campaigns. We discuss how technology enhances creative execution and what advertisers can do to ensure their campaigns deliver impact and effectiveness.
LiSTEN TO PODCAST »CAMPAIGNS
Spotify's New Ads are Visually Striking Love Letters to Passionate Fans
Spotify pays tribute to the traditions, rituals, and quirks of major fandoms in its latest global campaign, launching today (Monday, April 14). Through colorful, eye-catching film photography, the ads immerse viewers in the heart of fandom cultures for both world-famous and up-and-coming artists, including Chappell Roan, Doechii, Oasis, Olivia Rodrigo, Rosalía, Seventeen, and Turnstile.
READ »Earthed partner with JCDecaux Community Channel to bring back the buzz to Britain
Working in partnership with JCDecaux Community Channel, charity and nature skills platform, Earthed, has launched a nationwide Out-of-Home campaign as part of The Great British Bee Challenge - a joyful movement that is calling on the public to take action by transforming their outdoor spaces to help bring back Britain's bees.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
