WOO GLOBAL CONGRESS MEXICO CITY - JUNE 2025
'An Englishman in New York - A decade of Reflections.' Anna Bager interviews Jeremy Male at WOO Mexico City
Jeremy Male, former Chairman and CEO of OUTFRONT Media in the US, who recently stepped down after ten years in charge, will appear in what is sure to be one of the highlights of the World Out of Home Organization's Annual Congress in Mexico City, to share his exclusive insights into the US and wider OOH market, in an interview with President & CEO of the Outdoor Advertising Association of America, Anna Bager.
READ AND REGISTER »WOO AWARDS 2025
Take your final opportunity as a WOO Member to make nominations for the WOO Global Awards 2025
We presented our eighth WOO Global awards at our Congress in Hong Kong last June. These Awards have become a benchmark for excellence in the Out of Home industry. The World Out of Home Organization’s Global Awards 2025 will be presented during the next Annual Congress (June 4th-6th) in MEXICO CITY on the first full day of Congress - Thursday June 5th. DEADLINE EXTENDED UNTIL FRIDAY APRIL 18th
READ AND NOMINATE »ENVIRONMENT AND SUSTAINABILITY
Ocean partners agencies for climate action initiative
Ocean has partnered nine agencies to establish a long-term “corporate climate activism” initiative funded by OOH adspend. Using corporate impact platform Pinwheel, a percentage of Ocean’s 2024 revenue uplift has been invested into four projects that remove atmospheric carbon or help to repair natural ecosystems.
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JCDecaux Launches Ready-Made Out-Of-Home Packages To Lower Emissions
JCDecaux has introduced a way for advertisers to measure and reduce campaign carbon emissions with ready-made lower-emission programmatic networks powered by Scope3. These pre-selected networks across small format, rail and large format, enable advertisers to lower emissions by 31-53 per cent compared to the Scope3 digital out-of-home benchmark.
10 stats to convince you why sustainable business is good business
One year on from our book, we now have more case studies that show being sustainable increases competitiveness, future-proofs business, engage new customers and attracts the best talent.
READ »OPINIONS
The leadership lounge: 2025 trends - global, North America, EMEA, and APAC
Out-of-home (OOH) advertising continues to adapt to technological advancements, shifting consumer behaviors, and an increasing demand for data-driven solutions. To explore the trends shaping 2025 and beyond, we turn to three industry leaders at billups. David Krupp, Global CEO, has led billups’ global expansion, doubling its staff and revenue while solidifying its reputation as a data-driven innovator.
READ »E-commerce and OOH advertising integration key to future growth: Experts
The rapid growth of e-commerce is transforming out-of-home (OOH) advertising strategies, with brands increasingly leveraging digital insights and hyper-local campaigns to drive consumer engagement, according to a senior industry leader.
READ »Why aren't retail media predictions talking about the customer?
Fragmentation. Measurement. Standardisation. Privacy. Personalisation. Effectiveness. AI. Digital. Omnichannel. ROI. Did I miss any 2025 buzzwords? The themes surrounding retail media in 2025 are clear, but while I look at the headlines in Retail Media trends, I can’t help but notice that they ignore the driving force behind the surge of Retail Media – the customer.
READ »DATA AND MEASUREMENT
Brands tap into digital budgets to boost DOOH spend
Nearly all (95%) omnichannel advertisers plan to maintain or increase digital out of home spend in the next 12 months, with increases driven by bigger budgets, data-driven performance, expanded and better-quality inventory, and improved measurement. So says the “DPAA UK Omnichannel Decision Makers Study” – sponsored by Alight Media.
READ »Rethinking ad metrics: why OOH deserves a seat at the table
Out-of-home (OOH) advertising has undergone a remarkable transformation since the emergence of street railway ads in the mid-19th century. The industry has continuously adapted to technological advancements and market shifts, particularly with the transition to digital out-of-home (DOOH).
READ »Securing the Future of Out-of-Home Advertising: A Call for Industry Unity
Well, it has been an eventful couple of weeks in the Out-of-Home industry to say the least. I’ve been traveling and it’s given me some time to think about what everyone has been saying, and I felt like it was time to share my thoughts supporting Geopath and its mission.
READ »e& explores hyper-personalisation in airport advertising
E& has launched a hyper-targeted digital advertising campaign at Dubai International Airport (DXB), leveraging JCDecaux’s advanced targeting technology to engage travellers in real time. The campaign promotes a data roaming package for UAE passengers heading to Saudi Arabia, ensuring that the right audience receives the message at the right moment.
READ »OOH advertising: A trusted voice in the 2025 Australian election
As Australia heads into another election cycle, political campaigns are ramping up their messaging to reach and persuade voters. In a media landscape dominated by social platforms, misinformation concerns and digital ad saturation, one medium continues to stand out as a trusted and effective channel: out-of-home (OOH) advertising.
READ »INCLUSIVITY
Rachana Lokhande on leading with integrity and breaking gender barriers
As part of Media4Growth’s Women’s Month series, we spoke to Rachana Lokhande, Founder of Glocal Bridge, who shared her inspiring journey in the OOH industry. Rachana reflected on how her upbringing shaped her perspective, crediting her family for never treating her differently because of her gender.
WATCH THE VIDEO »TECHNOLOGY
AI-powered media discovery: The future of smarter DOOH advertising
While AI's ability to identify and target audiences with extreme precision is groundbreaking, it is also essential brands remain transparent with consumers about what data they are collecting and how it is being used.
READ »PROGRAMMATIC AND AUTOMATION
VIOOH and MCDecaux, Japan branch office of JCDecaux, launch its programmatic DOOH offer in Japan
MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, announces that MCDecaux is today launching the programmatic purchase of the premium digital inventory in Japan.
READ »COMPANY NEWS
Bauer Media completes acquisition of Clear Channel Europe-North
Today, Bauer Media Group announces the completion of its acquisition of Clear Channel Europe-North (“Clear Channel Europe”), a significant player in the Out of Home (“OOH”) media sector.. This follows the receipt of all approvals required and satisfaction of all regulatory conditions.
READ »Al Arabia and Multiply Group partner to establish global OOH investment entity
Al Arabia Outdoor Advertising has signed a Memorandum of Understanding with Multiply Group PJSC’s media vertical to explore joint investments in the global out-of-home (OOH) advertising sector. The agreement signals an intent to expand beyond the MENA region with a focus on acquisitions, market growth and the integration of advertising technology.
READ »Moving Walls Group Goes Global - Announcing Key Leadership Additions in the Largest Advertising Regions
Moving Walls, the global leader for Out-of-Home (OOH) media enterprise software, announces the appointment of Manson Chan in China and Nick Coston in the USA. Manson and Nick bring a wealth of experience and expertise to Moving Walls’ global operations, which are now positioned to accelerate Global OOH media Inbound and Outbound campaigns from China and the USA.
READ »75Media membership programme helps start-ups to grow through OOH
A membership programme designed to help new and accelerating businesses grow by broadening access to outdoor advertising, has been launched by the UK’s fastest growing roadside advertising provider, 75Media.
READ »CREATIVITY
DOOH's Creative Renaissance
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Digital Out of Home advertising (DOOH) has never been more original or adventurous. Now, with attention firmly fixed on finding new ways to make it ever more interactive, immersive and participative, a creative evolution is underway.
READ »Out \ Look: McDonald's breakfast campaign 'needs no explanation'
McDonald’s has released the latest instalment of its “Breakfast, done properly” platform. Created by Leo Burnett, “Iconic needs no explanation” follows research by Savanta’s McVue tool, which found that up to 90% of people correctly identified McDonald’s Breakfast products even when shown without branding.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
