World OOH News August 28th 2020

#OURSECONDCHANCE

WOO #OurSecondChance campaign straddles the world

The World Out of Home Organization’s #OurSecondChance campaign is now running in well over 50 countries worldwide, putting it well on track to be the global Out of Home industry’s biggest-ever campaign. (Via Verde displays in Mexico City pictured).

The campaign, from creative agency New Commercial Arts with planning and distribution from Grand Visual, is now being extended through September as even more media owners worldwide join in.

WOO NEWS

WOO President Tom Goddard presents to the China Outdoor Advertising Forum as it to seeks a road to recovery

On August 20th and 21st, "2020 China Outdoor Advertising Forum" hosted by the China Advertising Association was successfully held in Taiyuan, Shanxi. This event was a large-scale industry forum with a wide range of influence in China's OOH advertising industry. It has been held for seven consecutive sessions since 2011.

OPINIONS

Anna Bager: We're the largest broadcast medium that there is.

OAAA President and CEO Anna Bager was on the Local marketing trends podcast last week.  Some of her comments. On recovering from the pandemic. We really retained traffic very well.  It wasn’t like people weren’t allowed to go out of their houses. 

How to plan with confidence in the recovering OOH market

Increased share of voice and significant gains in media value are likely for those who re-engage early. The impact of worldwide lockdowns on the out-of-home (OOH) media industry has been severe, as it has been in sectors such as travel, leisure, entertainment and retail, which drive significant footfall to OOH sites. 

Rick Robinson says 2020 isn't something to survive, it's here to teach us how to thrive going forward.

What excites you about OOH right now? The pressure. The shape-shift.  We’re getting pushed, poked and prodded.  It’s good for us. We are collectively facing the biggest challenge of our OOH careers.  And not everyone will make it.  That part is brutal.  Yet the upside is solid.  

How Out-of-Home Can Drive eCommerce for Brands Moving Online

Over the last few years there has been a clear trend with digitally native, DTC brands taking advantage of Out of Home’s ability to drive eCommerce. It is a powerful and practical way to build large scale brand awareness, and almost serve as a surrogate physical presence in the market.

DATA

How Does Out-Of-Home (OOH) Advertising Use Data?

While at first glance OOH advertising might appear to exist outside the intersection of data and precision advertising, nothing could be further from the truth. Lamar's Ian Dallimore explores.

OOHMAA Reports On H1 Revenue Results from New Zealand

Today, the Out of Home Media Association Aotearoa (OOHMAA) reports the total H1 net revenue year-to-date at $38.1m, down -40% from $64.1m for the same period in 2019.

The importance of scale, efficiency and transparency

Brendon Cook talks to Seedooh in their latest partner profile about how the “Covid world” has further sharpened the focus on data and technology, the ever-changing dynamics of the sector, and the importance of scale, efficiency and transparency.

PROGRAMMATIC AND AUTOMATION

How programmatic OOH changes the landscape

The revolution which has been taking place in outdoor advertising means we are now much better placed to reach the needs of clients than in previous recessionary cycles, writes Global's Mungo Knott

Clear Channel Integrates Video Solution with Out of Home

Clear Channel Outdoor has announced it has partnered with Tremor Video, the leading programmatic video and data-driven TV platform, to help brands amplify out-of-home (OOH) reach and deepen consumer engagement with video ads across all screens including desktop, mobile, tablet and connected TV (CTV). 

Executive Channel Network (ECN) Teams Up with Hivestack

Hivestack, a global leader in programmatic digital out-of-home (DOOH) advertising, today announced that it has partnered with Executive Channel Network (ECN), Europe’s leading workplace media communication specialist, enabling programmatic buying of their highly sought-after premium workplace inventory.

CREATIVITY

How dynamic creative carried OOH through COVID and will propel industry forward

COVID-19 forced brands to swiftly change their messaging. For OOH, it provided a chance to showcase dynamic creative capabilities and ability to engage audiences in a more relevant way.

COMPANY AND COUNTRY NEWS

How the Mumbai OOH scene is coming alive again

Billboards are making a comeback, albeit slowly. Mid-June onwards OOH agencies have been busy with ‘welcome back’ campaigns for brands like Mondelez, ZEEL and Muthoot Finance. Since July, outdoor players have been witnessing a growth in brand investments, clearly some early signs of recovery.

Foodpanda PH uses traffic and weather signals in contextual programmatic DOOH campaign

As traffic picks up in the Philippines, the mobile food delivery marketplace Foodpanda welcomes audiences with a contextual Digital-Out-Of-Home (DOOH) programmatic campaign that uses traffic and weather triggers to display a variety of menu creatives curated for on-the-road passengers.

JCDecaux wins 20-year contract to operate 140 digital clocks in Campinas, Brazil

JCDecaux has announced that it has won, following a public bidding process, the 20-year street furniture contract of Campinas (population: 1.2 million), the third most populated municipality in the state of São Paulo.

LG Replaces Subway Train Windows With Transparent OLED Displays

LG announced today that the windows on subway trains in two Chinese cities are becoming much more useful thanks to a switch to transparent OLED displays.

Rideshare and taxi ad startup Firefly acquires Strong Outdoor's out-of-home ad business

Firefly is expanding its ad business in New York City by acquiring the out-of-home business of Strong Outdoor, as well as by becoming the advertising partner for fleet operator Sally.

WOO GLOBAL DATABASE

The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.