World OOH News August 6th 2020

WOO NEWS

Global Out of Home industry leaders' message to advertisers: Audiences are coming back

Out Of Home was arguably the media hardest hit by Covid-19. But the CEOs of some of the world’s leading out of home companies - with iconic sites like New York's Times Square and London's Piccadilly Circus in their line-up - say the recovery is underway and that talk of structural change post-Covid around WFH is overcooked. OOH, they say, is now competing for digital budget pots – and they’re aiming to take revenue from the big tech behemoths. But they won't repeat the mistakes of publishers into open digital exchanges and other ticket-clipping intermediaries.

#OURSECONDCHANCE

Canada Proudly Participates in #OurSecondChance Global DOOH Campaign

WOO, the World OOH Association has worked with New Commercial Arts in the UK to create a global campaign, “#OurSecondChance”. It uses digital out of home’s (DOOH) unique power and presence to celebrate society emerging from lockdown with a simple challenge: how will we make use of this Second Chance, and continue with the positive social and environmental impacts that have arisen since the lockdown?

Australian Outdoor industry unites for global #OurSecondChance campaign

The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic.
Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the newly minted UK-based creative agency New Commercial Arts.

OPINION

Digital Out of Home Advertising is Having a Party, Will Candidates Turn Up?

Lured by improved targeting, the possibility of earned media and pandemic-induced bargain rates, political marketing dollars have been migrating outdoors. 

Spending on out of home (OOH) and digital out of home (DOOH) by campaigns and groups is up 48 percent for first five months of 2020 over the same period in 2018. 

OOH in a pandemic: When crisis catalyses collaboration

When lockdown was first announced, out of home (OOH) advertisers reacted in panic, with campaigns withdrawn across the board. It was a scary time not only for our clients, but for everyone who works in media sales. The obvious reason was there’s no way of communicating with consumers in an outdoor setting, when audiences are told to stay at home. 

DATA

S4M and VIOOH enter global partnership to help marketers activate OOH and mobile advertising

S4M, the drive-to-store platform has revealed that it’s entering a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of out-of-home (OOH) advertising. This venture will allow marketers to effectively combine mobile and OOH to drive in-store foot traffic.

PJ Solomon bullish on out of home

PJ Solomon issued its 2020 advertising trends reports this week. Here’s a page from the report summarizing 2020 forecasts for out of home.  Industry revenues will be down 15-20% in 2020.  OUTFRONT and Clear Channel Outdoor will be hit harder than Lamar because they have more concentration in international, urban, transit and airport plants.

Media Revenue Optimisation (but not only) will become critical to survive and thrive in the 2020s - Let's dooh it!

I spent 10 years implementing Revenue Management in the media landscape. After a transformational decade for the (D)OOH industry concluded by Covid-19, I am sharing here some of what I’ve learned but also the concerns I see for (D)OOH media owners today and the approach that I would recommend them to take to survive and thrive.

Clear Channel delivers DOOH effectiveness tool for automotive dealers

Clear Channel Outdoor has launched its RADARProof tool, which delivers verified results of DOOH and print campaigns to automotive dealers. This tool, which is part of the CCO RADAR suite of solutions, provides proof of sales boost compared to exposure to DOOH advertising

Nielsen Research: DOOH Engages Consumers and Drives Activations

OAAA’s latest Nielsen studies find digital OOH produces high levels of engagement, consumer awareness and prompts consumer action. In fact, the research found consumers who notice directions from a DOOH are highly likely to visit a business and over 80% will make a purchase.

COMPANY NEWS

AdMobilize and LiveDOOH Forge Partnership

AdMobilize and LiveDOOH are proud to announce a new partnership to deliver an industry-first feature to effectively plan, deliver and report on campaigns for media owners and brands in the OOH industry. The new feature will allow mutual clients and new prospects to not only capture real impressions and engagement on their digital networks, but also automatically use that data to optimise campaigns.

Ocean Outdoor Partners with Adtech Leader Hivestack

Ocean Outdoor UK Limited has announced that it has partnered with Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising. The collaboration will mark a new chapter in the history of programmatic DOOH, enabling marketers to activate some of the most iconic and recognisable screens in the United Kingdom.

Local, Corporate and Digital is Kinetic India's OOH Plan

The Covid2019 pandemic seems to have hit some industries harder than others, including events, experiential and out of home (OOH). The OOH industry saw a good year in 2019. According to the FICCI-KPMG report, the industry witnessed a growth of five per cent to reach a size of Rs 34 billion. Kinetic India managing director Ajay Mehta says that the unlock phases have seen over 149 new clients coming back to the OOH space.

Broadsign selected by Italian OOH market leader Media One to power its digital transformation

Broadsign has been selected by Media One, a leader in Italian out-of-home advertising, to drive business enhancements and power a digital transformation of their key commercial signage assets. Media One’s network reaches millions of people every day with thousands of static and digital displays located in Italian train stations, along national highways, in bus shelters, and the Rome Fiumicino airport. 

oOh! launches multi-channel Junkee Network to deliver youth audience

Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network.

Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country.

WOO GLOBAL DATABASE

The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.