WOO GLOBAL CONGRESS HONG KONG JUNE 2024
WOO opens registration for Hong Kong 2024 Global Congress
Registration is now open for the World Out of Home Organization Global Congress in June 2024. The Congress will be held at the Grand Hyatt hotel, overlooking bustling Victoria Harbour, from June 5-7.
READ AND REGISTER »APAC FORUM 2022 HIGHLIGHTS
Bali APAC Forum Content Now Available
Bali APAC Forum delegates will shortly be sent a password protected link for you to access all recordings of presentations and panels as well as slides from the Congress . This will grant access until Friday 15th December 2023. However, all members will now have access and be able to continue to download the content through the WOO Database.
READ AND DOWNLOAD »SE Asia Growth Through Technology SE Asia Growth Through Technology: A fireside chat - Tom Goddard and Andreas Soupliotis
Day Two of the Bali APAC Forum focused more on the Science of OOH and highlighted the growing impact of data, automation and the programmatic buying of OOH. Starting the Day, Tom Goddard, WOO President and Andreas Soupliotis founder and CEO of Hivestack, used their session to set the scene in terms of the development of OOH and the state of programmatic DOOH in this diverse geographical market.
WATCH THE DICUSSION »DOOH BETTER - The street is our canvas
A great session on OOH Creativity from Jay Young of Talon’s Grand Visual who reminded us with some fantastic examples of the enduring power of OOH Creativity to drive a message, one often then amplified by social media.
WATCH PRESENTATION »OPINIONS
Embracing the future: the Outdoor industry's $1B milestone and MOVE2 revolution
With revenue hitting the $1 billion mark and the game changing MOVE2 measurement system in development, now more than ever it's evident that Outdoor is on the verge of exciting opportunities and exponential growth.
READ »It's all about the Why
The year has been filled with ups and downs; our economy has faced various challenges in recent years , including slow economic growth, high unemployment rates and income inequality. The way we started the year is the same way we intend on finishing the year – strong, with determination and hope
READ »5 Points to Note in Strategic OOH Media Buying
Whether it’s billboards, transit ads, or digital screens, effective OOH media buying requires meticulous strategic planning and a deep understanding of various factors that can influence its success. As a planner or Advertiser, understanding these factors will help deliver value.
READ »QMS' Sara Lappage on the strength of OOH
Many media and advertising professionals have had a tough year; economic conditions have tightened budgets and spending has markedly fallen. But there are enclaves of impressive growth within the sector, one such star being out-of-home (OOH) advertising.
READ »The future of digital advertising: Four key trends shaping 2024
With 2023 wrapping up, it’s the perfect time to review trends in the digital landscape that will shape the coming year. By keeping on top of these trends, you can evolve your digital strategy to meet the changing needs of the modern consumer and get ahead of the curve.
READ »ENVIRONMENT AND SUSTAINABILITY
Absen LED cuts energy usage at DOOH sites in UK by a third
The installation of Absen’s A series LED has reduced the energy usage at five digital out-of-home (DOOH) sites across the UK by about a third.
The sites – operated by UK-based outdoor advertising company Clear Channel under its Storm portfolio – include the 210sq metre Cromination in west London, which became one of the largest digital advertising spaces in Europe when it was launched in 2015.
Transit Advertising: A Sustainable Marketing Opportunity
As environmental consciousness continues to drive consumer culture, businesses have an incredible opportunity to embrace sustainable practices and “do well by doing good”. This call for sustainability is especially important to younger generations, who actively seek brands that align with their values.
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Pioneering sustainability: Provantage goes green
To lower its carbon footprint and contribute to more sustainable energy usage, integrated OOH media and marketing services group Provantage has installed a 100kW solar power solution at its head office in Johannesburg.
READ »DATA AND MEASUREMENT
Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
We are releasing this report ahead of COP28 and have found that attitudes towards purpose are declining for the first time in a decade. People are focusing more inwardly on themselves and their world, rather than the broader problems surrounding them.
READ »WFA: 4 key media effectiveness learnings from three continents
Effectiveness is about understanding what’s working — but current industry approaches aren’t, warns the WFA’s media services director.
READ »Best of the Year | Anatomy of Out of Home form the OMA
t’s been a big year in Outdoor and evidence-based research fuels our success. In this month’s Anatomy of Out of Home, we look back on the key takeaways and stats from 2023, from the OMA’s Out of Home Toolkit, the MOVE Mobility survey, Neuro Insight UK, Nielson, Kantar and more!
READ »PROGRAMMATIC AND AUTOMATION
UAE DOOH major BackLite Media to integrate inventory with LMX SSP
Location Media Xchange (LMX), a leading enterprise software provider for OOH media owners, has announced a partnership with BackLite Media, the leading DOOH advertising company in the United Arab Emirates (UAE).
READ »NEXTECH - The New Technology-Culture Conduits - Ian Dallimore
Out of Home (OOH) advertising has undergone a transformative evolution in recent years, embracing cutting-edge technologies to deliver more targeted, engaging, and dynamic campaigns. At Adweek’s #NexTech event, I had the opportunity to explain how the intersection of Programmatic Digital OOH, Augmented Reality (AR), and dynamic creative capabilities are reshaping the landscape of outdoor advertising.
WATCH DISCUSSION »Why Location-Based Activation Delivers More Effective Cross-Channel Media Outcomes
Location-based targeting has always been big in out of home advertising but somewhat overlooked in other digital channels – until now. In this episode of Life in Programmatic DOOH, Matt Hamill, UK Sales Director, TapTap Digital delves into the location-based strategy behind several of the predictive advertising platform’s recent cross-channel campaigns.
READ AND LISTEN »OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to the attention of OOH Today last week. If you’ve seen stellar work out there, they want to know about it.
READ »COMPANY NEWS
Pikasso Italia wins Euroma2 Exclusive Mall DOOH Advertising Concession
Pikasso Italia announces that, following a competitive tender, it has been awarded by Quantela Inc. the exclusive mall DOOH advertising concession of Euroma2.
READ »JCDecaux NZ launches Nurture programme with tech start-up
JCDecaux New Zealand has launched its Nurture programme to the local market, offering start-ups and emerging businesses visibility and recognition in cities throughout New Zealand using OOH.
READ »COUNTRY NEWS
DOOH expert urges brands to leverage Lagos' huge population to boost ad spend
Miguel Castanon, Business Development Director, EMEA, BroadSign, Canada, has urged brands to leverage out-of-home space to maximize and optimize the potential opportunities inherent in the huge population of over 20 million people in Lagos State.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
