SEASONS GREETINGS FROM THE TEAM AT WOO
SEASONS GREETINGS FROM THE TEAM AT WOO
Happy Holidays and a very Happy New Year to all our readers, your families and your teams. Thank you for all your support. See you in the New Year!
WOO MONTHLY GLOBAL CALL
AI is a big opportunity for Out of Home Burbidge tells WOO members on last weeks WOO Global Call
Artificial Intelligence (AI) can contribute to the Out of home industry in numerous ways creative consultant Dino Burbidge told World Out of Home Organization members in the WOO Monthly Global Call last week. Dino gives a fast-paced and practical overview of how AI is being used for everything from brainstorming and media planning to video generation and creative.
WATCH THE PRESENTATION »ENVIRONMENT AND SUSTAINABILITY
Perspective - The year of scaling sustainable advertising
Last year, I spoke about the importance of collaboration in achieving meaningful emissions reductions. Looking back now, it’s genuinely inspiring to see the industry embrace this challenge with enthusiasm and action. Collectively, we’ve transformed what once felt like early groundwork into real, measurable progress.
READ »OPINIONS
OOH in Africa with Greg Benatar - Beyond The Billboard
In this episode we welcome Greg Benatar, Joint Managing Director & Group Sales Director at Alliance Media. With 27 years of expertise in the Out of Home (OOH) industry, Greg shares his insights on how global trends are playing out in African markets and what it takes for brands to succeed across the continent.
LISTEN TO PODCAST »Is outdoor advertising having a creative renaissance?
If you live in a city, out-of-home (OOH) advertising is unavoidable. Done well, a billboard, poster or even a bumper sticker has the potential not only to capture the attention and imagination of tens of thousands of commuters, but it can offer a moment of art-like surprise, delight or intrigue.
READ »Brand building must adapt to the age of creative fragmentation
Marketers today face a dilemma. They’re caught between two apparently conflicting demands: what the evidence says their brands need to thrive versus what platforms such as Meta, Google and TikTok tell them they need. Consistency and repetition or a continual stream of fresh content.
READ »The Future of DOOH: Challenges, opportunities, and innovation
Kumar Seetharaman, Managing Director of Srishti Group, shares his insights into the evolving digital out-of-home (DOOH) industry. Presented as part of DDX Asia, the discussion provides a media owner’s perspective on the challenges faced in this rapidly changing landscape and how events like DDX Asia aim to address these issues.
READ »Digital Out-of-Home (DOOH): Definition and Core Features
DOOH features and capabilities have considerably evolved over the last few years, but its definition hasn’t been updated. In partnership with members of the IAB DOOH Committee, we're excited to release a formal definition for the entire industry to align to and build upon.
READ »REFLECTIONS ON 2024 AND PREDICTIONS FOR 2025
'Australia is experiencing a strong resurgence': OOH ad spend is up in 2024 and it's only going to get better next year
Out-of-home advertising is on the up with no signs of slowing down. A WARC study forecasted a 7.3% increase in ad spend in 2024, but the news is even better for Australia specifically, according to a key industry head. “Australia is experiencing a strong resurgence in outdoor advertising as brands increasingly recognise its power to deliver high-impact, contextually relevant campaigns,” Outdoor Media Association (OMA) CEO, Elizabeth McIntyre, told Mumbrella.
READ »Opinion: OOH Trends For 2025
Reflecting on 2024, OOH experienced remarkable growth with many of the trends we anticipated coming to fruition. Looking ahead to 2025, advancements in the channel have firmly positioned OOH as a strategic powerhouse for brands, capable of addressing multiple objectives across both the upper and lower levels of the marketing funnel.
READ »Reflecting on 2024 and Setting Our Sights on 2025: Out of Home in Aotearoa
As 2024 wraps up, it’s the perfect time to reflect on what’s been an exciting, challenging, and ultimately rewarding year for Out of Home in Aotearoa. Like many industries, we’ve faced our share of headwinds as a result of the on-going rising cost-of-living pressures and a rapidly evolving media landscape, to name a few.
READ »5 reasons why OOH advertising is ready for a huge 2025
It is estimated an eye-watering £40m has been spent globally on OOH advertising in 2024. As OOH spend rises steadily year-on-year, technological advancements are creating exciting new opportunities for brands. Here, Open Media looks at five reasons why 2025 will be huge for advertisers, brands and OOH.
READ »Five predictions for 2025
WFA experts look ahead to identify the key issues for brands as they look forward to the new year.
READ »Out-of-Home in 2025: Advertising trends to watch from industry experts
Following a record-breaking third quarter, out-of-advertising (OOH) is projected to grow by over 5% in 2025, according to MAGNA—setting the stage for an exciting year ahead. This year’s DPAA Video Everywhere Global Summit offered an exciting glimpse into the trends shaping the industry’s growth. We had the chance to connect with key voices from brands, agencies, data partners, media owners, and more to hear their insights firsthand.
READ »2024 in OOH: Traditional media's poster child gets a growth spurt
Out-of-home (OOH) has been one of the strongest-performing channels in 2024, with industry body Outsmart estimating that ad revenue crashed through the £1bn barrier before the year had even ended. Q3 was also OOH’s strongest Q3 on record, according to Outsmart.
READ »Beyond Billboards: The 2025 Marketing Trends Reshaping Out-of-Home Media
It’s that time of year again when we look at the coming year and predict 2025 marketing trends. For Out-of-Home media trends, some are not necessarily new but are continuations of existing shifts. Digital Out-of-Home will continue to grow.
READ »COMPANY NEWS
Unilever launches safety programme for outdoor advertising workers
Unilever Pakistan has implemented new measures for ‘skin fitters’ in order to address safety and livelihood challenges in the outdoor advertising sector. Unilever Pakistan’s ‘Safety First’ programme includes enhanced safety standards, increased wages, and access to health and life insurance, making it an industry first initiative.
READ »Dynamic Ads: How brands are leveraging Taggify's DCO technology
Dynamic display ads (DCO) are an increasingly powerful tool for capturing the attention of audiences. Brands can adjust their messages and optimize their impact based on factors such as temperature, rain, wind, or other “triggers” in real-time. Here are dynamic ad campaigns run on our platform.
CREATIVITY
Top 10 creative tips for stunning digital out-of-home (DOOH) ads
With competition for consumer attention at an all-time high, digital out-of-home (DOOH) media provides advertisers with a unique and effective way to engage with their audience in the real world as they move throughout their day. However, without proper attention paid to the creative aspect of this powerful ad medium, advertisers will struggle to fully catch peoples’ eyes and drive business results.
READ »CAMPAIGNS
Our 25 Favourite OOH and Billboard Ads of 2024
As we look back on 2024, it’s impossible not to marvel at the creativity and innovation that lit up the world of out-of-home (OOH) advertising. This year brought us clever strategies, striking visuals, and campaigns that turned everyday spaces into engaging experiences.
READ »12 of this season's best Out of home activations
Our agency and brand partners have really gone to town with a stellar selection of Out of home activations this quarter, using an array of creative formats and technical feats to dial up the entertainment across prime OOH locations.
READ »Specsavers launches witty new OOH creative for iconic 'Should've' campaign
Today, Specsavers reveals a brand new Out Of Home (OOH) creative execution, as part of the latest iteration of the brands iconic ‘Should’ve’ campaign. Based on consumer feedback and audience results, the retail brand is running another burst of its ‘Airport’ TV campaign, directed by cult comedy director Declan Lowney, known for Ted Lasso and Father Ted.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
