EUROPEAN NEWS
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UK: How programmatic is changing the out of home sector
Out of home (OOH) is an important part of the marketing mix. As a highly visual medium, it offers instant stand-out and kudos for brands but is being disrupted by programmatic and digital out of home (DOOH).
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UK: The future of digital: 5 things you need to know
With some 69% of media due to be traded programmatically by 2020 and digital ad spend set to exceed $100bn, The Drum brought together experts from the digital media landscape at its annual Programmatic Punch event on 2 December.
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UK: Ubiquitous acquires Taxi Media UK taxi advertising business
Ubiquitous and Curb Mobility (owner of Taxi Media™) have announced that Ubiquitous has acquired Taxi Media’s UK taxi advertising business.
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UK: Signkick Automates Connection to Mediacom Trading Desk iDooh.
Signkick have announced the achievement of an exciting milestone in the path towards a more connected, open OOH era.
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UK:10 takeaways from a decade of DOOH
"Digital out of home is the powerful missing link in brand-building; the noise around this sector is as loud as it has ever been."
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AMERICAS NEWS
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USA: Streaming Services Get Creative with OOH
Disney+’s massive launch campaign includes OOH across the country. Prior to the streaming services premiere date, November 12, OOH ads on multiple static and digital formats promoted original content only to be found on Disney+.
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USA: Clear Channel's Scott Wells on Growth, Static Billboards, Digital Sign Pics and Lease Costs
Clear Channel Americas CEO Scott Wells had a wide-ranging interview at the Wells Fargo TMT conference yesterday. Some things we learned:
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AUSTRALIA NEWS
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Australia: How Out of Home reaches Australia
The OMA's annual wrap of compelling research shows how Outdoor advertising can build a brand, reach Gen X, Y and Z, and work with Mobile to reach a growing audience.
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Australia: oOh!media upgrades its profit forecast
Out of home advertising player oOh!media has upgraded its full year earnings forecast after a pick up in billboard bookings. The company now expects underlying EBITDA (earnings before interest, tax, depreciation and amortisation) to be between $138 million and $143 million.
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Australia: Ad-tech startup launches open marketplace for out of home advertising
In an Australian first, ad-tech start-up, CAASie, has launched an online demand-side-platform (DSP) dedicated to the amalgamation of digital marketing and out-of-home (OOH) advertising.
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AFRICA NEWS
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South Africa: Primedia Outdoor unveils its largest LED at Fourways Mall
With their continued focused approach in expanding their premium digital out-of-home (DOOH) portfolio, Primedia Outdoor - the largest wholly South-African-owned outdoor media specialist, unveiled their biggest ever full motion iconic transparent LED screen.
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South Africa: Transit Ads rolls out large-format digital screens in key commuter nodes countrywide
Transit Ads™ is in the process of launching Transit XL, a network of 3x6m digital screens expected to be viewed by around 5.5 million consumers a month – demonstrating the efficacy of digital-out-home (DOOH) within the transit environment.
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ASIA NEWS
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China: Clear Channel Reviewing Sale of China Operations
On Friday Clear Channel Outdoor announced that it was “conducting a preliminary strategic review” of its 50.9% state in Clear Media, the Chinese out of home company. That’s investment banker speak for “let’s look into selling our Chinese operations.”
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Japan: LIVE BOARD Partners with Hivestack to Power Programmatic OOH Marketplace in Japan
DOOH ad tech platform selected to serve as technology back-bone of LIVE BOARD’s full-stack, programmatic OOH offering for the Japanese market
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India: Out of home advertising industry on the growth path
In the modern era of market competition, it is becoming increasingly important that brands build a sense of trust among their consumers. The current generation of consumers has identified authenticity as one of the top qualities that attracts them to brands as they search for narratives that resonate with them.
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