WOO NEWS
WOO President Tom Goddard praises GCC OOH Industry for world-leading Adex market share and digital penetration
Speaking at the first GCC OOH Industry Summit (Gulf Cooperation Council countries include Saudi Arabia, UAE, Kuwait, Qatar, Oman and Bahrain) curated by measurement specialist Seventh Decimal, WOO President Tom Goddard praised regional OOH media owners for securing 20% of regional Adex (well ahead of other global regions) and the growth of DOOH, heading for 70% of an OOH market set to rise from $1.5bn to $1.8bn this year.
READ »The OOH TOKYO CONFERENCE 2025 in association with WOO
The first OOH Tokyo Conference will be held on Thursday 20 February 2025. This has been organized by representatives of the Japanese OOH industry in association with the World Out of Home Organisation (WOO), the world's only global Out-Of-Home (OOH) advertising industry association, The conference will be held at Tokyo Midtown Hall and will be the first event WOO has been involved in Japan in its 60 plus years of existence.
READ AND REGISTER »ENVIRONMENT AND SUSTAINABILITY
Moving Walls Launches Open-Source Sustainability Guide for the OOH Industry
Moving Walls, a world-renowned AdTech & MediaTech company that specializes in innovative out-of-home (OOH) media solutions announced the launch of an open-source sustainability guide for the Out-Of-Home (OOH) advertising industry.
READ »OPINIONS
Why's OOH on every advertiser's playlist?
From billboards to big impact, OOH is acing its game with digital in the mix and the numbers to tell the story. The sector is projected to grow at a CAGR of 10% through 2026, as per the recent dentsu-e4m Digital Advertising Report, on the back of aggressive adoption by advertisers.
READ »Creativity & AI. Will it eat us or feed us?
In the ever-evolving landscape of marketing, advertising, and creative storytelling the integration of AI into creative campaign development and production is sparking a mix of excitement, apprehension, and in some cases hysteria.
READ »Brands are confidently disguising their logos in outdoor ads but is it effective?
While brands experimenting with logo placement is nothing new, a growing number of companies are embracing this approach. In recent months, Heinz, Kellogg’s, Tesco and McDonald’s have all deleted or disguised their logos in outdoor advertising campaigns.
READ »Make way for transit OOH as urbanisation and mobility drive outdoor growth
OOH along with digital is the only media segment with a positive growth outlook until 2026, reflecting the Indian advertising industry’s shift toward platforms offering greater engagement and flexibility, states the dentsu-e4m advertising report. OOH is projected to grow at a CAGR of 10% through 2026, thanks to infra development and the opportunities that transit and metro and media are offering to the sector, the report asserts.
READ »DATA AND MEASUREMENT
Out Of Home Reports Its Best Year Ever With £1.4bn Revenue In 2024
Outsmart, the trade body for the Out of Home (OOH) advertising industry has announced that OOH revenue for year end 2024 saw growth of +7.7% year-on-year with total revenues of £1.4bn, the highest ever. The figures, collated by PwC, show Digital Out of Home (DOOH) grew +10.2% and Classic Out of Home was up +3.0%. DOOH’s share of total revenue is 66%.
READ »The real reason cookie deprecation 'isn't a thing' anymore
This is the last time you will ever see me write about cookie deprecation. Simply put, there is no such thing anymore. Cookies are here to stay. Last year, Google announced it was no longer going to deprecate third-party cookies, but instead would let the industry know when it would enable users to block cookies.
READ »The Indian OOH Industry's struggle for a common currency
The Indian Out-of-Home (OOH) industry stands at a critical juncture. Despite contributing only 4% to the total media pie, it remains an important yet underutilized medium. However, its fragmented nature, lack of standard metrics, and resistance to change have prevented it from achieving its full potential.
READ »New study uncovers upbeat office mood boosts engagement with commuter-targeted outdoor advertising
Executive Channel Network (ECN), a world-leading Digital Out-of-Home (DOOH) office media publisher, has unveiled groundbreaking findings that highlight the powerful influence of commuter and office mood on advertising engagement.
READ »EVENTS
Key Takeaways from ISE 2025 - The Future of DOOH is Here
Last week, the DoohClick team attended ISE 2025 in Barcelona, one of the world’s biggest showcases of AV and digital signage innovation. Over three days, Mark Bracey and Jonas Glad met with partners, customers, and industry leaders to discuss the latest advancements shaping the future of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising.
READ »PROGRAMMATIC AND AUTOMATION
Six trends shaping digital out-of-home advertising in 2025
With programmatic advancements and an increasing focus on omnichannel campaigns, the digital out-of-home (DOOH) industry is rapidly evolving. These six trends offer a glimpse into what to expect in the year ahead.
READ »The future of OOH transactions: faster, smarter, automated
If you’ve ever bought out-of-home (OOH) ads, you’ll know how time-consuming it can be – briefings, rate negotiations, booking confirmations, artwork reviews and measurement discussions, often with multiple media owners.
READ »How Programmatic Digital OOH Advertising Works: A Guide for Brands
Programmatic advertising, using software and automation to buy and sell digital ads, has long been used for television and online marketing channels. More recently, it’s become popular for advertisers to buy digital out-of-home advertising (OOH) using programmatic buying methods.
READ »'The Golden Age of pDOOH is coming' - Andrew Tindall, SVP Global Partnerships, System1
With out-of-home (OOH) now surpassing commercial TV in weekly reach, the opportunity for brands to drive mass behavior change has never been greater. Yet, when it comes to creativity, particularly in programmatic digital out-of-home (pDOOH), it feels like we’re only scratching the surface.
READ »COUNTRY NEWS
OOH witnessing boom despite decline in traditional advertising - Ashaolu
Despite the rapid decline of traditional advertising channels due to the rise of digital media, Nigeria’s Out-of-Home (OOH) advertising sector is experiencing significant growth. This was revealed by the Managing Director of Four Pulley Limited, Mr. Lanre Ashaolu during an exclusive industry conversation with MARKETING EGDE at his office, Ikeja Lagos.
READ »From Transit Hub to K-POP Haven: Seoul Incheon Airport's Transformation
In a recent display of fan dedication, members of ENHYPEN leader Jungwon's fan club organized a support campaign at Seoul Incheon International Airport. This event underscores the growing importance of airports as key locations for K-pop fan activities, especially for groups with international schedules like ENHYPEN.
READ »COMPANY NEWS
Vistar Media to Power NextGrad's Digital Out-of-Home Advertising Network Across North America
Vistar Media, the leading global provider of out-of-home (OOH) media, is excited to announce a new partnership with NextGrad, North America’s largest and only higher education advertising network operating exclusively inside high schools. Under this partnership, Vistar will power NextGrad’s digital out-of-home (DOOH) network end-to-end across over 1,100 high schools in the United States and Canada.
READ »Australia Post tests out retail screen network in partnership with reo powered by oOh!media
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Australia Post in partnership with reo, powered by oOh!media, is gearing up to trial its first in-store screen retail media network across 60 Victorian locations. The aim here is to engage its customers at pivotal moments, whether they’re sending or collecting a parcel, or using other Australia Post services.
READ »JCDecaux launches pioneering programmatic DOOH advertising at Dubai International Airport
JCDecaux Dubai is launching an exclusive programmatic Digital Out of Home (pDOOH) solution, JCDecaux Play+, this month at Dubai International Airport (DXB).The innovative platform will enable programmatic advertising across 378 premium digital screens at the world’s busiest travel hub, offering brands a dynamic way to connect with a diverse, global audience in Departures and Arrivals.
READ »Elevision and Dubai Design District (d3) forge agreement to redefine urban digital media in global creative hub
Elevision, the UAE’s leading digital-out-of-home (DOOH) media company, today entered an agreement with Dubai Design District (d3), part of TECOM Group PJSC. This partnership further cements Elevision's role in shaping Dubai’s media landscape and aligns with the UAE’s vision to position the city as a global creative capital under the Dubai Economic Agenda ‘D33’.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
