WOO NEWS
WOO President Tom Goddard calls for greater collaboration in the Japanese OOH industry, to accelerate production of credible Audience Metrics and facilitate the formation of a unified National Trade Association
Goddard was speaking at the first ever OOH Tokyo Conference, organized by representatives of the Japanese OOH industry, in association with the World Out of Home Organisation (WOO).
READ »All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday February 27th
Join other WOO members on next week’s call when we’ll be welcoming new members, talking about forthcoming events including our Global Congress in Mexico City June 4-6. We will also have updates on the launch of this year’s WOO Data Survey and our Sustainability Initiative as well as a presentation from Ben Milne now Chief Executive Officer - APAC at Billups.
READ »
Daktronics introduces energy-efficient digital billboards
Daktronics has introduced energy-efficient digital billboard technology for the out-of-home (OOH) market. The DB-7000 features advanced LED technology that provides superior brightness, while eco-efficient power supplies offer energy efficiency. A collaborative design process with its vendors has seen Daktronics designed the digital billboards to use less power, cutting their operational costs by as much as 20% and reducing their environmental impact.
READ »OPINIONS
Michael Provenzano Returns to Digital and Dirt: Vistar Media's Next Big Move
In the Season 8 premiere of the Digital and Dirt podcast, Ian welcomes Michael Provenzano on the heels of major news for his company as well as the entire Out of Home industry: T-Mobile’s acquisition of Vistar Media.
LISTEN TO PODCAST »MarTech Interview with Anna Bager, President and CEO of OAAA
Understand the evolution of out-of-home advertising, highlighting the impact of digital transformation, data-driven strategies, and how the industry is adapting to reach diverse and younger audiences while driving growth with Anna Bager.
READ »Opinion: Why OOH Wins on Trust
At a time where trust is in short supply, and rising concerns about brand safety online, brands are in a constant battle for authenticity. Trust is now at the top of every marketer’s agenda – while only 34% of consumers say they trust the brands they use, 81% consider trust a key factor in their purchase decisions.
READ »ASSOCIATIONS NEWS
Interview with Woo Chang-hoon, President of KOOHA, representing digital billboard advertising businesses in South Korea
Chang-hoon Woo, President of the Korea OOH Association, shares his outlook on the OOH advertising market for this year. He anticipates growth in the OOH advertising sector, unlike other advertising media such as TV and newspapers, which are experiencing low growth.
READ »A Dynamic New Phase for DOOH
According to KineticPakistan, in 2023, 25%of Pakistan’s OOHmedia spend went todigital billboards and screens.Furthermore, according toindustry sources, DOOH hasexperienced a 40% compoundannual growth rate since itslaunch in 2017. Now, generativeAI is bringing new possibilitiesfor DOOH by providing greater personalisation, creativity and efficiency.
READ »Creating Value with Digital Billboard Conversions
One in five Billboard Insider readers converted a static billboard to digital during the past year and one in four Billboard Insider readers expect to convert a static billboard to digital in the next year. Here are some tips on how to create value by converting a static billboard to digital.
READ »AWARDS AND EVENTS
How to win at out-of-home
.jpg)
Out-of-home is experiencing an exciting rebirth as digital innovation puts it front and centre of the advertising conversation. Last year’s great summer of sport, combined with continued investment in digital sites, tools and data, have paid off for the sector which is in rude health, according to Mark Smith, UK sales director at Clear Channel. OOH saw around 7.5% growth in 2024, he says, “and we’re predicting similar growth for 2025. It’s been another strong year.”
READ »The Big Trends at ISE
What new AI applications are emerging? Who are the up-and-coming specialists? Which market strategies are leading the way? We took a closer look at the signage software providers at ISE 2025 and identified some key trends.
READ »DATA AND MEASUREMENT
LIVE BOARD and OOH TRACE Successfully Complete Ad Verification System Trial
As the demand for accountability in digital and DOOH advertising grows, advertisers and agencies seek greater assurance that their ads are delivered as intended. To meet this need, LIVE BOARD collaborated with OOH TRACE in 2024 to verify DOOH ad delivery through a cutting-edge system trial.
READ »OOH Advertising Industry In 2024 Experienced Highest Growth Of 12%: Sam Balsara, Madison World
_20250212170512_original_image_15.jpg)
The Indian advertising industry crossed a milestone of Rs 1.08 lakh crore in 2024, though growing at 9 per cent - its lowest rate since 2017. The slowdown reflects broader economic challenges, from food inflation to tighter cash flows among startups and SMEs, according to the latest Pitch Madison Advertising Report (PMAR) which was unveiled today in Mumbai.
READ »PROGRAMMATIC AND AUTOMATION
5 Questions With Perion's Stephen Yap: Why Efficiency is the Future of AdTech
Stephen Yap, Perion’s new Chief Revenue Officer. Stephen spent nearly 20 years at Google, most recently as Head of Americas for Google Marketing Platform. Over the past seven years, he played a major role in developing, launching, and commercializing Google’s platforms business, leading sales and operations across products like Google Tag Manager, Audience Center, Data Studio, and attribution solutions.
READ »Programmatic DOOH and the future of smart cities: how technology is transforming public spaces
Digital Out-of-Home (DOOH) advertising has come a long way since its inception. With the advent of programmatic technology, DOOH advertising has become more intelligent, efficient, and interactive. This technology that has revolutionized the way brands communicate with consumers, opened up new opportunities for cities to enhance the experiences of people living and working in smart cities.
COMPANY NEWS
Al Arabia takes over Dubai with an OOH power move to be seen by everyone
Following over 42 years of success in offering out-of-home (OOH) advertising solutions in Saudi Arabia, where it is now one of the largest and most prominent companies in the world in terms of revenue and digital transformation, Al Arabia continues its expansion in the Middle East region.
READ »Wildstone Secures £80 Million Deal for TfL's Iconic Digital Billboards
Wildstone, one of the world’s largest billboard companies, has struck a landmark £80 million deal to acquire 13 giant digital advertising installations in high-traffic areas across London. The 99-year lease agreement, signed with Transport for London (TfL), ensures that these premium sites—positioned at some of the capital’s most iconic roadside locations—will continue to be a powerful platform for advertisers.
READ »Landsec extends its Piccadilly Lights partnership with Ocean Outdoor
Landsec has extended its long-term partnership with Ocean Outdoor which manages the Digital Out of Home (DOOH) contract for Piccadilly Lights in London. Under the terms of the agreement, Ocean will continue to manage content for the world’s No 1 advertising DOOH screen well into the next decade, and work with Landsec to elevate The Venue which sits beneath the Piccadilly Lights screen.
READ »COMPANY NEWS
Beyond the Boards: How Billups is Transforming Out-of-Home Advertising
David Krupp and Jaime Byrdak, CEOs at billups, the largest independent agency specializing in outdoor advertising, recently took me “beyond the boards” to explain what’s behind out-of-home (OOH) advertising and how to create a big impact in the media mix.
READ »CREATIVE
AI will fundamentally change creative execution in DOOH advertising: Vikas Nowal
Digital innovation is leading the way in transforming traditional OOH media to create immersive campaigns that could drive impact for brands. Data-driven insights are at the heart of such innovations, enabling hyper-targeted messaging, real-time optimisation, effective measurement and high ROI. AI is expected to drive the next phase of OOH modernisation, enabling dynamic content adaptation, predictive audience analytics, and automated campaign optimisation.
READ »CAMPAIGNS
OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to OOH Todays attention last week. Have you seen stellar work out there? Tag tem on LinkedIn or shoot them an email today.
READ »Creating viral impact: Lessons from Coors Light's bold OOH strategy
Molson Coors recently launched a bold and playful campaign for Coors Light that has captured significant attention, demonstrating the power of out-of-home (OOH) advertising in creating virality and impact.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
