WOO NEWS
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The World Out of Home Organization Congress in June will give delegates a world tour of the Out of Home industry as it faces the challenges and opportunities of 2025 and beyond. The 2025 Congress follows a record-breaking Global Congress in Hong Kong in 2024 with well over 500 delegates, as well as a 1st regional European Forum in Milan in November 2024 and a hugely successful on day event in Tokyo last week.
READ AND REGISTER »WOO AWARDS 2025
Take your opportunity as a WOO Member to make nominations for the WOO Awards 2025
We presented our eighth WOO awards at our Congress in Hong Kong last June. These Awards have become a benchmark for excellence in Out of Home industry. The WOO 2025 will be presented during the next Annual Congress (June 4th -6th) in Hong Kong on the first full day of Congress – Thursday June 5th.
READ AND NOMINATE »ENVIRONMENT AND SUSTAINABILITY
State of Readiness - Sustainability in Digital Advertising Report 2025
IAB Europe’s Sustainability Standards Committee originally developed the State of Readiness - Sustainability in Digital Advertising survey back in 2022, to gain valuable insights into our industry’s progress towards sustainability.
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Sustainability is key to fixing adtech's talent crisis
The adtech industry faces a critical talent shortage. Prioritising sustainability not only addresses this gap but also attracts a more diverse and purpose-driven workforce.
READ »OPINIONS
Stephen Miron on his career and legacy
Next month, Global CEO Stephen Miron will officially step back from his role after 16 years at the helm of one of Britain’s largest media enterprises.
When Miron joined Global as CEO in 2008, it was a £200m business with only one national radio brand. In March, he’ll leave an almost £1bn business, with numerous national radio brands, a digital ad exchange, dedicated listening app and substantial OOH footprint.
Six game-changing out-of-home strategies
Out-of-home (OOH) advertising is evolving faster than ever, and brands that embrace its new capabilities will see the biggest impact. While OOH has always been an attention-grabbing channel, advancements in programmatic technology, targeting and creative are transforming how advertisers connect with audiences out in the world.
READ »Evolving Role of OOH in the Media Mix with Kate Kitz
We’re joined by Kate Kitz, Chief Operating Officer at GroupM South Africa, for an insightful conversation about the evolving landscape of Out-of-Home (OOH) advertising. Kate dives into how client conversations have shifted over time, shedding light on what today’s clients are really looking for when it comes to OOH.
LISTEN TO PODCAST »Never Tech Over Idea - Remember the debate about Fake Out Of Home?
Some where outraged, others cheered it on as a "game changer" (that expression should possibly be put to rest by the way) while some where more balanced and relaxed, pointing to the core attributes of OOH. For a while you would be hit with new CGI videos on LinkedIn several times a day. How many do you see now during an average week?
READ »Opinion: Retail Media and OOH Make the Perfect Partners
The lines between Retail Media and Retail OOH are continuing to blur. According to IAB EU, Retail Media advertising spend in Europe is set to hit 31Bn by 2028, with a 22% growth in 2023 alone – far outpacing the total ad market’s 6% rise.
READ »CTV & DOOH: The convergence that's changing the game
Over the past few months, my consultancy work in the U.S. has given me a front-row seat to one of the most exciting shifts in advertising—the growing convergence of Connected TV (CTV) and Digital Out-of-Home (DOOH). Not a new topic, but a conversation that's heating up across brands, agencies and media owners alike - but not everyone agrees with my enthusiasm.
READ »Out of Home in 2025
Challenged to tell the story of OOH in 2025 on a poster it would read ‘Digital innovation meets Ethical Advertising Standards’. The rapid pace of OOH’s transformative changes, driven by DOOH investment, creative technology, programmatic solutions, AI data-driven insights and sustainability initiatives are giving advertisers good reason to re-evaluate the OOH landscape, its capabilities and value in the coming year.
READ »The Next Game Changer for Digital Signage
ChatGPT became widely known just two years ago. Since then, it has sparked ongoing changes in how AI will impact our lives, both now and in the future, including in everyday life and the digital signage industry. For 2025 and beyond, artificial intelligence will remain the game changer at all levels.
READ »ASSOCIATION NEWS
A New Chapter in Leadership: Bidding a Grateful Farewell to Marci Werlinich and Welcoming Patrick Dolan
As we embark on an exciting new chapter at OAAA, we want to take a moment to reflect on the recent leadership transition within our organization. This month, OAAA Veteran and Executive Vice President of Operations Marci Werlinich will be departing after an incredible tenure of service to the organization.
READ »DATA AND MEASUREMENT
OOH industry sees 8% growth in 2024 as digital dominance continues
The Out of Home (OOH) industry in Australia has reported a robust 8.07% increase in net media revenue for 2024, reflecting ongoing growth and the continued expansion of digital formats. According to figures released by the Outdoor Media Association (OMA), the industry generated $1,301.8 million in net media revenue, up from $1,193.7 million in 2023.
READ »Let's be honest about Out-of-Home effectiveness
JCDecaux CMO Essie Wake has dived into Out-of-Home effectiveness data and found a worrying trend. While some campaigns delivered outsized gains, others showed zero revenue attribution. The good news, this variance isn’t random. There are four key effectiveness drivers brands can apply to improve commercial impact.
READ »Making an impression with your media impression
Media planning needs to focus on memorability and how media, targeting and creative work together to make brands memorable. Here’s how to hack the memory code.
READ »Make The Logo Bigger: 70% Of OOH Ads 'Don't Work' But Are The Solutions More Obvious Than They Might Seem?
JCDecaux hosted a packed event in Sydney on Wednesday evening, telling the great and the good of media agencies that “seven out of 10 out-of-home (OOH) ads don’t really work as hard as they do” thanks to some research that it conducted with ad effectiveness doyens System1.
READ »PROGRAMMATIC AND AUTOMATION
Programmatic OOH Continues to Gain Traction
Place Exchange recently released its semi-annual Programmatic OOH Trends Report, analyzing US programmatic OOH spending patterns in H2 2024 compared with H1 2024. Here are some of the key takeaways and drivers behind the growth of programmatic OOH.
READ »'Measurement of prDOOH should be the rule, not the exception,' Mark Burton, Skyrise
To celebrate the launch of the second year of the JCDecaux Programmatic DOOH Live Awards this Spring, NDA caught up with last year’s winners to discover how their programmatic OOH business had developed this year. Next up is Mark Burton, Business Director, Skyrise, which won both Best Integrated Campaign and the People’s Choice Award.
READ »Unlocking the Potential of pDOOH: Why Creative Agencies Need to Step Up
As yet pDOOH is a very under exploited medium. Given the myriad data sources that could be leveraged to create dynamic, contextually interesting creative, it’s a bit disappointing that the opportunity is still not being maximised. There is SO much technology underpinning OOH now, and the potential is only really beginning to be realised.
READ »Driving results: JCDecaux Mexico and VIOOH elevate the Mazda CX-70 launch through programmatic DOOH campaign
JCDecaux México, a subsidiary of the world’s leading outdoor advertising company, announce the results of a successful programmatic digital out of home (DOOH) campaign, executed in collaboration with VIOOH, a premium global DOOH supply-side platform (SSP), for the launch of the all-new Mazda CX-70.
READ »Showcasing the best in DOOH excellence: New Zealand's award-winning campaigns with Perion
These award-winning campaigns demonstrate the power of precision, creativity, and innovation in transforming New Zealand’s DOOH landscape in 2024. Perion, formerly Hivestack, has firmly established itself as a leader in programmatic digital out-of-home (DOOH) advertising, crafting campaigns that merge creativity, precision, and innovation.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
