WOO NEWS
Tom Goddard to address the First GCC OOH Industry Summit
The GCC OOH Industry Summit, the first Out-Of-Home industry conference in the GCC region, is set to take place on February 13th, 2025, at the prestigious Habtoor Grand Hotel in JBR, Dubai. The event, initiated by Seventh Decimal, will bring together a diverse audience from across the Gulf Cooperation Council (GCC) countries, including representatives from Saudi Arabia, UAE, Kuwait, Qatar, Oman, and Bahrain.
READ »The OOH TOKYO CONFERENCE 2025 in association with WOO - INTERNATIONAL SPEAKERS ANNOUNCED
The first OOH Tokyo Conference will be held on Thursday 20 February 2025. This has been organized by representatives of the Japanese OOH industry in association with the World Out of Home Organisation (WOO), the world's only global Out-Of-Home (OOH) advertising industry association, The conference will be held at Tokyo Midtown Hall and will be the first event WOO has been involved in Japan in its 60 plus years of existence.
READ AND REGISTER »Increasing regulation in Advertising: the global challenge for Out of Home
The International Council for Advertising Self-Regulation (ICAS) in conjunction with the he European Advertising Standards Alliance (EASA) have developed an exclusive report on advertising regulation and self-regulation in Out of Home for the World Out of Home Organization. This was was presented on global conference call on January 23rd. THE FULL REPORT AND PRESENTATION ARE NOW AVAILABLE FOR ALL MEMBERS TO DOWNLOAD FROM THE WOO DATABASE.
MEMBERS DOWNLOAD REPORT »OPINIONS
2025: Collapse or Comeback? - The Choice is Ours.
Every year, we pause, take stock, and ask: Where are we going? It’s a critical exercise, but it’s not enough to just look forward—we have to act. My philosophy? Pick one thing. The thing. Focus all your energy there. For me, that thing is collaboration.
READ »Why responsible marketing is the future - with Hearts & Science's Garrett O'Reilly
The new year always brings with it the inclination to not just future-gaze, but to consider how to future-proof. One media agency that has always billed itself as a future-forward organisation is Omnicom’s Hearts & Science and CEO Garrett O’Reilly joined Jack Benjamin to discuss the agency’s growth strategy.
LISTEN TO PODCAST »#BizTrends2025: Provantage's Jacques du Preez - OOH advertising poised for growth in SA
Globally, the Out-of-Home (OOH) industry is growing rapidly, consistently outperforming all other traditional media platforms - overall, OOH surged past the 5% share of ad spend in 2024, with 8–12% growth projections over the next five years.Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025.
OOH advertising is evolving from a passive visibility tool to an active engagement channel - Why brands are rethinking visibility in 2025
For years, Out-of-Home (OOH) advertising centered on static billboards in high-traffic locations. Brands invested heavily in these placements, believing that visibility in strategic areas would translate to audience engagement. But as consumer habits shift, so do advertising strategies. The demand for flexibility, real-time performance tracking, and measurable impact is reshaping how brands approach outdoor advertising.
READ »DATA AND MEASUREMENT
IPA appoints Denise Turner as research chief
Denise Turner has been poached by the IPA to be its media research director. Turner, who is currently CEO of OOH joint industry currency (JIC) Route, will take up the role following her notice period.She succeeds Belinda Beeftink, who retired at the end of 2024 after 18 years at the IPA.
READ »Digital advertising surpasses TV + Print + OOH in 2024: Dentsu report
New Delhi: India’s advertising industry grew by 6.3% to Rs 1,01,084 crore in 2024 despite macroeconomic headwinds, according to the dentsu Digital Advertising Report 2025. The industry is projected to grow by 6.5% in 2025, reaching Rs 1,07,664 crore, and further accelerate in 2026 with a 7.2% growth rate, pushing the market size to Rs 1,15,460 crore by year-end.
READ »Industry reacts to AA/WARC Expenditure Report for Q3 '24
UK marketing industry leaders have reacted to the publication of the latest Advertising Association/WARC Expenditure Report for Q3 2024, which showed that UK ad spend rose 9.7% across the quarter.
READ »Measurability: The peak OOH players want to scale in 2025
2025 seems to be a promising year for the OOH industry due to the foundation of measurability laid in the previous year. The year 2024 was all about the pilot launch of RoadStar by the Indian Outdoor Advertising Association (IOAA), outdoor players adopting it and AAAI extending its support to tackle the roadblock of measurability in the OOH sector.
READ »Advertisers want independent verification in OOH
Out-of-home (OOH) advertising is on the rise. According to a Magna report, global OOH ad spend grew 9.4% to $36 billion in 2024, and is projected to grow by 7% in 2025. With digital OOH (DOOH) also on the rise and technological advancements transforming the industry, advertisers are embracing the potential of this growing, dynamic channel.
READ »AWARDS
OMA Launches Creative Awards to Celebrate Excellence in OOH Advertising
The Outdoor Media Association (OMA) has today announced the launch of the OMA Creative Awards, a new annual programme celebrating the best of Out of Home (OOH) advertising creativity. This year’s Grand Prix-winning creative team (of two) will be awarded a trip to the prestigious 2025 Cannes Lions Festival of Creativity in June.
READ »PROGRAMMATIC AND AUTOMATION
Perion Announces Transformational 'Perion One' Strategy, Unifying All of Its Technologies and Brands
Perion Network Ltd, a leader in advanced technology solving for the complexities of modern advertising, announced today the launch of its “Perion One” strategy. This strategy will unify the Company’s brands and technologies into one advanced platform named “Perion One”, further supporting its position as the partner of choice for brands, agencies, and retailers navigating the complexities of modern advertising.
READ »Predictions 2025: The year ahead for programmatic DOOH
The question: “Is the journey to programmatic digital out of home worth as much as the destination?” has been on my mind for years, and it came to the forefront when I had the opportunity to host a panel at the Campaign Breakfast Briefing: Out of Home 2025 event, interviewing four of the leading minds in the realm of programmatic digital out of home (PrDOOH).
READ »As DOOH gains traction, programmatic buying to follow suit: Ajay Mehta, GroupM
The expansion of Digital Out of Home (DOOH) in India is gaining momentum thanks to technological advancements, urbanisation, and evolving consumer behavior. According to GroupM's 2024 global advertising forecast, DOOH advertising is expanding significantly and it will soon make up a sizable amount (about 42%) of all out-of-home (OOH) advertising income globally.
READ »Broadsign Previews Industry-First OOH AI Creative Categorization and Approval Assistant for its Programmatic SSP
Live from its annual customer summit, Broadsign Connect, in Barcelona, Spain, Broadsign today unveiled a preview of an artificial intelligence (AI) powered creative categorization and approval feature coming to its out-of-home (OOH) advertising platform this spring.
READ »COMPANY NEWS
Former Dentsu CEO Nick Brien Named Interim CEO of Outfront Media Inc.
Nick Brien, former Dentsu CEO, will take on the role of interim CEO at out-of-home advertising media owner Outfront Media Inc., effective Feb. 10.
Brien has served on the board of directors at the media owner and will continue to during his tenure as interim CEO.
JCDecaux to double London digital roadside footprint
JCDecaux is to install 1,000 new digital roadside screens in London, doubling its current inventory. The new 86-inch screens are 30% larger than the average, according to the company, and consume 20% less energy. They will serve as part of JCDecaux’s London Digital Network (LDN).
READ »CREATIVE
Let's finally say goodbye to clunky QR codes - AI visual recognition is here
During Covid, the sudden ubiquity of QR codes brought a small wave of optimism to OOH planners (we’d take whatever positive news we could get at the time). With codes appearing on the menus of any restaurant that managed to stay open, it seemed like a positive option for brands looking for a semi workable OOH attribution fix. But any excitement was short-lived, as QR codes required brands to compromise significant creative space for an unattractive visual element.
READ »CAMPAIGNS
Posterscope - 2024 Out of Home Showreel
What a year for great OOH campaigns; take a look back at some amazing work Posterscope has delivered for our lovely clients in 2024.
READ »IKEA Korea Uses Seoul City Buses to Share 10-Year Story with 'In Love with Home' Message
IKEA Korea is putting ads on Seoul city buses to mark 10 years in Korea, using the warm message "In Love with Home." Since 2014, IKEA has helped many Korean families make beautiful homes without spending too much money.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
