A NEW YEAR'S MESSAGE FROM TOM GODDARD
Business as usual in an unusual economic world: a New Year Message from WOO President Tom Goddard
It's not unusual in recent times, to start a New Year with clouds looming on the global economic horizon, although in 2025 we have, arguably, more than our fair share. It was often thus of course and, while we hope for an outbreak of economic normality to help businesses invest and grow, the Out of Home industry nevertheless, finds itself in good shape as we enter a New Year.
READ »WOO MONTHLY GLOBAL CALL
AI is a big opportunity for Out of Home Burbidge tells WOO members on last WOO Global Call of 2024
Artificial Intelligence (AI) can contribute to the Out of home industry in numerous ways creative consultant Dino Burbidge told World Out of Home Organization members in WOO's December Monthly Global Call before Christmas. Dino gives a fast-paced and practical overview of how AI is being used for everything from brainstorming and media planning to video generation and creative.
WATCH THE PRESENTATION »ENVIRONMENT AND SUSTAINABILITY
Status of sustainable printing in the OOH Industry: Challenges and pathways forward
The adoption of sustainable practices in the Out-of-Home (OOH) advertising industry has long been a topic of concern, yet progress remains alarmingly slow. Despite heightened awareness over the past decade, efforts to incorporate sustainable solutions have largely faltered, leaving the industry grappling with significant environmental challenges.
READ »
Vodafone Reduces Its Advertising and Media Carbon Footprint by a Third
Vodafone has reduced the carbon footprint of its media and advertising activities by more than a third in a year across thirteen markets in total after benchmarking its media-related greenhouse gas (‘GHG') emissions and introducing global guidelines to mitigate them.
READ »
Green Advertising: Insights on Sustainability in Out-of-Home Campaigns
As businesses face mounting pressure to address their environmental impact, sustainability has become a pivotal topic in industries worldwide, including the out-of-home (OOH) advertising sector. Traditionally reliant on non-recyclable materials like PVC flex and vinyl, the OOH industry in India is gradually adopting eco-conscious practices. However, this shift comes with its own set of challenges and opportunities.
READ »JUST SOME OF THE REFLECTIONS ON 2024 AND PREDICTIONS FOR 2025
Why 2024 was a breakthrough year for DOOH
After establishing a solid foundation and witnessing a surge in trust and adoption over the past few years, 2024 has truly marked the year when Digital Out-of-Home (DOOH) advertising took center stage.
READ »Moments that shaped the OOH Industry in 2024
The out-of-home (OOH) advertising industry continues to evolve as a powerful medium for brands to connect with audiences in dynamic, real-world environments. With advancements in technology, strategic investments, and innovative formats, the industry has expanded its reach and impact.
READ »Media's unicorn: The year that was for out-of-home
As 2024 comes to an end, it is clear the out-of-home industry is leading the way in many areas of media innovation. Sara Lappage, chief operating officer at QMS, takes a look back at some of its biggest highlights from the year.
READ »What 2024 OOH advertising trends could reveal about the coming year
From retail media's rise to the race to automate global OOH transactions, and increasing experimentation with AI, OOH technology is rapidly evolving. These shifts are poised to transform how OOH is bought, sold, and measured.
READ »Top 5 OOH Advertising Trends to Watch in 2025
The advertising landscape is constantly evolving and shifting. In 2025, technology (especially the rise of AI-driven campaigns), creativity, and consumer behavior are set to collide in ways that will redefine how brands connect with their audiences. Staying ahead of the curve is no longer a luxury—it's a necessity.
READ »Trends that will shape global programmatic OOH industry in 2025
As media investments face increasing scrutiny, agencies are working hard to carve out new roles that will define them as innovative partners rather than intermediaries. To create high level value for their clients, programmatic OOH is emerging as a channel of opportunity where agencies can leverage proprietary data and new creative capabilities.
READ »Clear Channel gives OOH tips for 2025
Clear Channel has released a range of recommendations for out-of-home (OOH) and digital out-of-home (DOOH) advertisers, providing what it labels as a “winning formula” for leveraging OOH in 2025. Among its recommendations, the OOH advertising company has encouraged advertisers to move away from a London-only focus.
READ »The true gains of digital-out-of-home will be realized in 2025
Modern consumers are no strangers to moving seamlessly between digital and physical environments. And for advertisers, there’s one channel that is critical for bridging these experiences — digital-out-of-home (DOOH). The channel has moved beyond its brand awareness roots, proving it can drive engagement, conversions and business impact where it matters most: in the real world..
READ »Programmatic in the real world: trends helping advertisers differentiate in 2025
In media, we very often encounter “shiny new objects” – innovative formats, breakthrough tech tools, new channels where consumers spend their time. Many of those never cross over from “test budgets” into core media strategies – but programmatic out-of-home has made that leap from a tactical add-on to a strategic pillar in media planning.
READ »With every company entering the ad business, here's what to expect from retail media networks in 2025
The rapid growth rate of retail media in 2024 is expected to continue to about $166 billion in digital retail ad spending in 2025, eMarketer forecasts. Retail media executives expect companies to continue to address the technology behind the scenes to power these businesses as well as expand their in-store capabilities.
READ »From pDOOH to immersive activations – OOH to redefine brand connections in 2025
The Out-of-Home (OOH) advertising landscape is on the brink of a significant transformation as technology, creativity, and sustainability converge to redefine how brands engage with audiences. As we step into 2025, the industry is witnessing rapid advancements, including the growth of Digital OOH (DOOH), immersive experiences, and AI-driven campaign strategies..
READ »ASSOCIATION NEWS
Mumbai's Ghatkopar Billboard Collapse Leads To Outdoor Policy Alterations
On 13 May, 2024, a massive 120x120 ft billboard in Mumbai's Ghatkopar suburb collapsed during heavy rainfall, resulting in 17 fatalities and over 75 injuries. The billboard fell onto a petrol station, crushing vehicles and people who had sought shelter from the downpour. Investigations later uncovered that the structure had been illegally constructed, exceeding the permitted size limit of 40x40 ft.
READ »DATA AND MEASUREMENT
Data & DOOH: OOH players aim for the sky in 2025
2025 begins with marquee events for the Out of Home industry – Maha Kumbh, Delhi elections, and sporting leagues like the Asia Cup. These events, combined with evolving consumer preferences, programmatic advertising and data-driven targeting, look set to make 2025 a landmark year for the OOH sector.
READ »Driving DOOH forward with data
Digital-out-of-home (DOOH) advertising is rapidly evolving in Canada and abroad. Fueled by the increasing digitization of static out-of-home (OOH) inventory and programmatic advancements, this transformation is driving new advertiser interest in the channel, especially given the uncertain fate of the third-party cookie.
READ »COMPANY NEWS
Bauer Media to Aquire Clear Channel Europe North
Bauer Media Group, a leading European media business which includes print and online publishing, and Audio broadcasting and entertainment - announced that it has signed an agreement to acquire Clear Channel Europe-North, a significant player in the Out of Home media sector. The transaction is expected to close in 2025, upon satisfaction of regulatory approvals.
READ »ECN partners with VIOOH to expand programmatic digital-out-of-home to premium European offices
ECN, a world leading digital-out-of-home office media publisher, today announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform. This expands VIOOH's global footprint to premium office buildings across the UK, France and Germany.
READ »COUNTRY NEWS
SP Today Celebrates 22 Years, A Legacy in South Korea's OOH Advertising News
SP Today, South Korea's leading OOH(Out of Home) advertising newspaper, marks a significant milestone as it celebrates over two decades of service to the industry. For more than 20 years, the publication has been at the forefront of delivering cutting-edge news and information on OOH advertising, public design, and digital signage in South Korea.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
billups Strengthens Global Leadership Team to Drive Next Phase of Growth
billups, the leading independent out-of-home (OOH) agency, today announced significant additions to its global leadership team, including the appointment of Ranganathan Somanathan as Chief Global Growth Officer, a newly created position. The strategic appointments build on billups' momentum as it continues to grow into the largest independent OOH agency in the world.
READ »
