OOH TOKYO CONFERENCE 2025
Announcing the OOH TOKYO CONFERENCE 2025 in association with WOO
The first OOH Tokyo Conference will be held on Thursday 20 February 2025. This has been organized by representatives of the Japanese OOH industry in association with the World Out of Home Organisation (WOO). REGISTRATION NOW OPEN
READ AND REGISTER »WOO MEMBERS GLOBAL CALL
All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday January 23rd
Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday at 1.00pm (GMT) where the WOO team will be giving an update on WOO Initiatives and Events.
READ AND SIGN UP »WOO NEW MEMBERS
New Year boost for World Out of Home Organization as 13 new members sign up
The World Out of Home Organization has started 2025 with an influx of 13 new members from different industry sectors and areas of the world.Five of the new members are national media owners, six are OOH service providers/suppliers and two are international media agencies. The list includes the first WOO member in Malta.
READ »ENVIRONMENT AND SUSTAINABILITY
Britannia's OOH campaign shapes itself with nature
In the bustling streets of metropolitan cities, billboards are a staple of urban life, offering businesses unmatched visibility. However, large LED displays often become an eyesore, detracting from the natural landscape.
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The Year Ahead 2025: Medialand, don't Cop out
Share price and sustainability are now intrinsically linked, powering the future of profitable business. In fact, 90% of global chief financial officers expect environmental, social and governance (ESG) to remain a top focus over the next five years, according to a recent Accenture survey.
READ »CAMPAIGNS
American Red Cross Disaster Relief
OAAA is aggregating a collection of assets to support the Los Angeles Wildfire Crisis Relief efforts. These resources are designed to empower our members to play a vital role in amplifying critical information and calls to action. The available assets include donation links to trusted relief organizations, resources for volunteering and community support, and guidance for downloading essential safety and evacuation apps.
READ »OPINIONS
The Future of Out-of-Home Advertising with Anna Bager from OAAA
Anna Bager, President and CEO of the Out-of-Home Advertising Association of America (OAAA), discusses the evolving out-of-home (OOH) industry, particularly in the context of digital transformation and programmatic advertising.
LISTEN TO PODCAST »Don't Be Late to the DooH Party
Bauer Media acquired Clear Channel Northern Europe with 16,000 displays and Ströer is testing the sale of its (D)ooH core business to financial investors. DooH has become extremely attractive for investors. What are the reasons behind this? An invidis commentary.
READ »Out / Look: OOH drives January reset considerations
For many, the post-Christmas mantra is all about healthy living, with fitness goals and wellness habits dominating resolutions. For advertisers, January provides a prime window to capture mental availability and drive awareness around lifestyle choices and health-forward decisions.
READ »Going Beyond: A Strategic Approach to OOH with Kirsty & Liv - Beyond The Billboard
In this episode hosts Kirsty Carlson and Livia Brown dive deep into the art and science of Out-of-Home (OOH) strategy. From foundational principles to the intricate steps of the strategic process, they break down what it takes to craft a compelling and effective OOH strategy.
LISTEN TO PODCAST »MORE PREDICTIONS FOR 2025
#BizTrends2025: Provantage's Jacques du Preez - OOH advertising poised for growth in SA
Globally, the Out-of-Home (OOH) industry is growing rapidly, consistently outperforming all other traditional media platforms - overall, OOH surged past the 5% share of ad spend in 2024, with 8–12% growth projections over the next five years. At home in South Africa, we’re poised to capitalise on this momentum, but there is a caveat.
READ »The Year Ahead 2025: The classic billboard is far from dead
Digital has an important role to play, but it’s time we stop talking down the classic billboard. For its ability to build trust, its scope for creativity and the attention it garners, the traditional OOH poster is here to stay..
READ »Ocean Outdoor's Nick Shaw: the prospects for Out of Home in 2025
2024 was a successful year but it was hard fought, with the last quarter being particularly tough. Final numbers aren’t in, but estimations are that OOH will be up around nine percent versus 2023. There are of course some strong economic headwinds to contend with, but I remain optimistic because over the last few years we’ve seen that the advertising market and the wider economy aren’t as intertwined as they once were.
READ »Thinking Outside in 2025: The OOH Trends & Predictions You Need to Know About
2024 was another strong year for Out of Home (OOH), and 2025 is poised for even greater growth and innovation. The sector continues to evolve, consistently delivering exceptional creativity, data-driven strategies and technology-powered results for advertisers.
READ »Hivestack's Matthew Bushby On The Rapidly Gaining Traction Of DOOH
Matthew Bushby is Hivestack’s managing director for ANZ and SEA and has been a key driver of the company’s growth since joining in 2019. Matthew’s strategic vision and innovative approach have positioned him as a vital leader in advancing programmatic DOOH adoption across the ANZ and SEA regions.
READ »CREATIVITY
Prompting the future: is AI expanding creativity for everyone?
“Creativity is intelligence having fun.” Einstein’s comment has never been truer in the age of AI-powered creative, which is increasingly democratizing creativity by blurring the lines between the creatives and the non-creatives of the world.
READ »DATA AND MEASUREMENT
Roundtable Recap: Welcome to the 'ID-less' future
Is ‘cookieless’ or ‘ID-less’ targeting and measurement still an active talking point for advertisers and their agencies, or has the digital media conversation already moved on to other things? NDA, in partnership with Nano Interactive, recently hosted a roundtable discussion of senior agency and brand marketers to find out. Read Part One of the discussion here.
READ »Out of Home industry maintains momentum with strong 2024 results
The Out of Home (OOH) industry in Australia has reported an impressive 8.07% growth in net media revenue for 2024, reaching $1,301.8 million, up from an adjusted $1,204.6 million in 2023*, according to the Outdoor Media Association.
READ »AWARDS
UK out-of-home campaign wins Ocean's Grand Prix competition
The winner of Ocean Outdoor’s inaugural Digital Creative Competition Grand Prix has been announced, with a UK entry winning this year’s prize. The competition, newly created by Ocean Outdoor for 2025, highlights projects judged to be outstanding examples of digital out-of-home (DOOH) campaigns.
READ »COMPANY NEWS
T-Mobile to Acquire Vistar Media, Fueling Better Ad Experiences for Consumers and More Effective Products for Advertisers
T-Mobile today announced that it has entered into a definitive agreement to acquire Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives.
READ »billups Strengthens Global Leadership Team to Drive Next Phase of Growth
billups, the leading independent out-of-home (OOH) agency, today announced significant additions to its global leadership team, including the appointment of Ranganathan Somanathan as Chief Global Growth Officer, a newly created position. The strategic appointments build on billups' momentum as it continues to grow into the largest independent OOH agency in the world.
READ »Wildstone Appoints Eric Kip as Managing Director Europe to Drive Digital Growth
Wildstone, the leading owner of outdoor media infrastructure, is pleased to announce the appointment of Eric Kip as Managing Director Europe. Eric is set to lead the group's growth across the European continent and will contribute significantly to its digital infrastructure expansion plans.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
