WOO NEWS
Dino Burbidge joins WOO to spearhead creative focus
Dino Burbidge, consistently one of the top-ranked speakers at World Out of Home Organization Annual Congresses and Regional Forums, is joining WOO as its first creative-in-residence to lead a strengthened focus on creativity and new technology. Burbidge, whose career spans leading creative agencies including WCRS and major media owner Sky, will lead a Creative Workstream aimed at exploring the conjunction of creativity and technology in Out of Home.
READ »The OOH TOKYO CONFERENCE 2025 in association with WOO - INTERNATIONAL SPEAKERS ANNOUNCED
The first OOH Tokyo Conference will be held on Thursday 20 February 2025. This has been organized by representatives of the Japanese OOH industry in association with the World Out of Home Organisation (WOO), the world's only global Out-Of-Home (OOH) advertising industry association.
READ »OPINIONS
A Wild Week of DooH Deals
Major deals these past seven days have placed the DooH market in headlines of big business portals. M&A reports from Ströer, Clear Channel, and Vistar Media are indicating growing investor interest and could fuel strategic ventures in the year ahead.
READ »Why AI could be the best thing to happen to marketing
Once viewed mainly as a tool to streamline workflows and automate routine tasks, AI is now empowering marketers to think bigger and innovate boldly. At MediaPost’s Email Insider Summit, this urgency came into sharp focus: 85% of business leaders say they have less than 18 months to deploy an AI strategy, or they will see negative business effects.
READ »Digital Billboard Advertising 101
Digital billboard advertising or Digital Out of Home (DOOH) continues to grow every year. Offering dynamic content and real-time targeting, along with a range of screen sizes, DOOH offers a wealth of options for advertisers. In this article, you will learn the difference between traditional and digital billboards, the types of DOOH formats, and the effectiveness of the medium.
READ »How Will Retail Media Grow This Year?
This year could be a big one for retail media, as Coresight Research predicts the global market will total $179.5 billion, a 15.4% increase year over year. In its study, “Retail 2025: 10 Trends Shaping the Retail Media Market,” New York-based retail-technology firm Coresight Research revealed that retail media grew 16.6% year over year in 2024.
READ »The Future of Out of Home Advertising in 2025: 10 Bold Predictions
I sat down with Greg Wise, Co-founder of OneScreen, to dive deep into OOH trends for 2025. Here's what he had to say about the industry's future and breaks down his Top 10 predictions for the Out-of-Home (OOH) industry in 2025. Get ready for a deep dive into data, strategy, and what’s next for this rapidly evolving channel.
READ »2025 Predictions: OOH, DOOH, and Beyond
As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These channels, long recognised for their ability to captivate audiences in public spaces, are now poised to leverage cutting-edge technology, data-driven strategies, and creative innovation to deliver genuine results.
READ »DATA AND MEASUREMENT
Route awards new contracts to advance audience measurement for posters and screens as never before
The move follows a 24-month tender process and features an innovative collaboration, demonstrating Route’s commitment to measure and report data that the industry can continue to rely on for audience reporting and trading. The new solution will feature proprietary generative AI and machine learning. It will output a synthetic dataset representing the travel habits of the population and their journeys for every day of the year - for instance, commuting versus shopping trips.
READ »It's time to pay attention to OOH attention
A decade after launching viewability metrics, the Media Ratings Council is moving to standardise attention metrics globally. That means buying media based on attention metrics will scale faster and clients across the globe need to get well acquainted with attention which looks beyond legacy metrics that focus too much on eyeballs alone.
READ »Delhi polls: OOH sees up to 8% uptick in demand
The 2025 Delhi legislative assembly elections for all 70 constituencies, is scheduled to be held on February 5, 2025. While all eyes are on the power dynamics of the national capital there is also anticipation in the advertising business, particularly among outdoor players.
READ »Marketers cut spend in main media as cautious approach continues
A net -4.3% of companies surveyed by the IPA reduced their main media marketing spend in Q4 2024.That is according to the latest Bellwether Report, which found the fall was the most significant since early 2021 amid Covid-19 lockdowns.
READ »How to measure ROI in OOH advertising: Methods and strategies for accurate attribution
Out-of-home (OOH) advertising has traditionally been considered challenging to measure, but that perception is shifting. Thanks to advancements in analytics and cross-channel tracking, OOH is now demonstrating its strength as a powerful driver of return on investment (ROI).
READ »EVENTS AMD AWARDS
The GCC OOH Industry Summit to be held on February 13th, 2025, at the Habtoor Grand Hotel, JBR, Dubai, UAE
The GCC OOH Industry Summit, the first Out-Of-Home (OOH) industry conference in the GCC region, is set to take place on February 13th, 2025, at the prestigious Habtoor Grand Hotel in JBR, Dubai. The event, initiated by Seventh Decimal, is sponsored by leading regional media owners and organized by the global event management company, Global Studio Srl Congress & Incentives Italy.
READ AND REGISTER »Celebrating Excellence in Out-of-Home Advertising: Submissions Now Open for the 2025 Canadian Out-of-Home Awards
COMMB (the Canadian Out-of-Home Marketing andMeasurement Bureau) announces the return of the Canadian Out-of-Home Awards which shine a spotlight on the most inspiring and impactful Out-of-Home campaigns in 2024.
ISE 2025: An Innovation, Networking & Learning Extravaganza
The #avtweeps community is extremely passionate about three aspects in the commercial integration industry: technology, networking and learning. And ISE (Integrated Systems Europe) just happens to be a show that offers all three on a monumental scale. And this year’s iteration will be no different. ISE 2025 aims to return with bigger expectations and an expanded show floor that is about 20% larger than last year.
READ »PROGRAMMATIC AND AUTOMATION
Programmatic OOH: Four trends to watch out for in 2025
Building on our earlier pieces discussing “What is Programmatic OOH?” and “Why Programmatic OOH this Christmas?”, we turn our focus to 2025 and explore the trends we expect to shape this space in Ireland. Programmatic OOH (PrOOH) continues to push the boundaries of OOH, evolving PrOOH from a tactical add-on to a strategic cornerstone for advertisers. Here are our four trends to watch out for in 2025…
READ »A Year in Review - Complexity vs opportunity for omnichannel marketers
A Year in Review, held at London’s Soho Hotel in December in association with MiQ, took a look back at 2024 to learn lessons about what technologies, innovations and marketing approaches will be most important in the year ahead.
READ »COMPANY NEWS
Talon completes global management team with key senior appointments to drive the next phase of growth
Talon, the leading independent global Out of Home (OOH) agency, today unveiled its complete global management team, marking a significant step under the leadership of Global CEO, Sue Frogley, appointed in June 2024. The newly established team combines strategic new external hires and internal moves designed to accelerate Talon’s global expansion and deliver long-term success for its clients.
READ »Leadership Update At London Lites
London Lites, a leading Out-of-Home (OOH) media owner, is pleased to announce the promotions of Jack Fleming to Sales Director and Mike English to Commercial Director. These appointments reflect the company’s commitment to fostering talent and driving continued growth of the business within the OOH advertising sector.
READ »Campaigns
Best of Out of Home: December from the OMA
The Best of Out of Home is a monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius. If you would like to be featured in future editions send them your campaign!
READ »oOh!media and ANZ take flight for AI-driven OOH campaign
oOh!media and its creative and innovation hub POLY have launched an interactive and personalised OOH campaign for ANZ Falcon. This latest iteration of the ANZ Falcon campaign blends physical and digital to transform OOH into an engaging platform, where users can scan a QR code and take a selfie via the ANZ Falcon Lens website.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
