WOO NEWS
World Out of Home Organization firms-up on 2021 World Tour plans
The World Out of Home Organization has scheduled three 2021 World Tour events, the first time it has gone on the road, to reach targeted regional audiences. The World Tour fills the void caused by the deferral of the Toronto 2021 World Congress, now rescheduled for Spring 2022 due to the Covid-19 pandemic.
Read »OPINIONS
How OOH needs to change in 2021 - Nick Mawditt - Talon
Following the testing environment of 2020, OOH has adapted to the challenges of reaching consumers on the move Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021.
Read »How Dentsu pitches OOH Advertising
COMMB caught up with dentsu’s Moira Gilderson, VP, Associate Media Director and Tariq Ali Qasim, Supervisor Print & OOH Media Investment to hear what they had to say about OOH.
Read »OOH: Covid casualty or example to other channels? How lockdown transformed the oldest ad format
As the first lockdown dragged past the initial two weeks that we had all prepared for, a fast consensus emerged that OOH was advertising’s biggest Covid casualty. But what’s remarkable is in fact the resilience and agility of OOH, and how the channel innovated its way out of the absolute worst case scenario it found itself in almost a year ago.
Read »Brave New World: 2021 Look Ahead
We made it through 2020. Perhaps barely but we crossed the threshold toward a New Year which always brings an air of optimism and refocus. Many of us suffered a lot – emotionally, physically, and financially. We were all battered but not beaten.
Read »ASSOCIATION NEWS
Stephen Freitas Farewell Remarks
Stephen Freitas stepped down as the OAAA’s Chief Marketing Officer at the end of the year. Stephen has been a competent and classy act. Look no further than the farewell remarks he gave at an online OAAA roast last week.
Read »DATA AND MEASUREMENT
Special report: Audiences are Out of Home for summer
There is no question that Australians love spending summer Outdoors; whether they're shopping, eating out or on a road trip.
Read »WARC: UK ad market to grow faster than China, US and Europe this year
The UK’s ad market is forecast to recover from Covid-19 faster than the US, China and the rest of Europe this year with the vaccine rollout and greater certainty around Brexit allowing an “overcorrection” despite continuing fragility.
Read »The future of digital out-of-home advertising in Canada remains uncertain
The hardest-hit ad sector in 2020 was out-of-home (OOH) ad spending, according to our estimates. Lingering concerns about crowded public spaces will potentially drag on the sector for years. On the road to recovery, we expect programmatic buying of digital out-of-home (DOOH) ad inventory will claim a larger share than the small slice it holds today.
Read »Ipsos consolidates its Out-of-home measurement leadership with the acquisition of MGE Data
Ipsos announced today the acquisition of a majority stake in the Czech Republic-based company MGE Data, a leading player in Out-of-home (OOH) measurement with unparalleled capabilities in consulting, data analytics, application development and technical solutions in the mobility, geo-marketing and media research fields.
Read »Resurgent Out Of Home Looks Forward To 2021
The Out of Home Media Association Aotearoa (OOHMAA) is pleased to report strong revenue quarterly growth in Q4 2020, up 49% on Q3, with members noting the strong momentum continuing into 2021.
Read »COVID's Effect On Out of Home Media: A Check In
As we approach the unwelcome milestone of a year of dealing with the COVID pandemic, and as the promise of vaccine rollouts allows us to begin to see a light at the end of the tunnel, we thought it would be a good time to stop and take stock of things.
Read »ForwardKeys extends strategic partnership with global OOH advertising player PSI
ForwardKeys has announced the extension of its strategic partnership with PSI, the global provider of out-of-home (OOH) advertising solutions. This will see ForwardKeys’ travel data used to power PSI’s centralised travel media planning, buying and delivery system.
Read »PROGRAMMATIC AND AUTOMATION
Verizon Media launches first programmatic DOOH campaign at HKIA
Hong Kong International Airport is one of the city's most prominent locations to place OOH ads. Recently, a local café has launched the first programmatic DOOH campaign at the airport after Verizon Media expanded its partnership with digital out of home (DOOH) marketplace VIOOH.
Read »Programmatic Q&A with Matt Prohaska & Stephanie Gutnik
Take 5 minutes and join OAAA's Programmatic Committee members, Stefanie Gutnik of OUTFRONT Media and Matt Prohaska of Prohaska Consulting as they chat through a few questions regarding third-party cookies, practices in measurement and attribution, and more.
Watch the podcast »Programmatic outdoor approaches an omnichannel tipping point
Programmatic outdoors is headed for a ‘tipping point’ as it becomes an integral part of omnichannel campaigns at the part of the customer journey where prospects are closest to the point of purchase. Brands and their agencies are starting to see the huge potential of programmatic outdoor not just in planning campaigns targeting audiences in apt locations
Read »CAMPAIGNS
UK marks Holocaust Memorial Day 2021 with a national moment
Ocean screens across the UK joined a national moment to commemorate Holocaust Memorial Day.
Organised by the Holocaust Memorial Day Trust, at 8pm on January 27th households across the UK were invited to light candles and place them in their windows to remember the victims of genocide and unite against prejudice.
Read »Bus Shelters Filled With Golf Balls In New Holey Moley Promo, Via Seven + QMS Media
As part of a broader integrated national outdoor media campaign, Channel 7 is bringing a small part of Holey Moley’s on-screen fun to life on the streets of the Gold Coast, with a bus shelter filled with golf balls.
Read »COUNTRY NEWS
CHINA - 2021 China's Spring Festival travel rush is down over 40 percent from the 2019 level
As more Chinese provinces and cities have released tightened travel guidelines, some of which are intended to dissuade migrant workers from returning to their hometowns during the upcoming Spring Festival.
Read »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
