WOO NEWS
Tom Goddard to address the First GCC OOH Industry Summit
The GCC OOH Industry Summit, the first Out-Of-Home industry conference in the GCC region, is set to take place on February 13th, 2025, at the prestigious Habtoor Grand Hotel in JBR, Dubai. The event, initiated by Seventh Decimal, will bring together a diverse audience from across the Gulf Cooperation Council (GCC) countries, including representatives from Saudi Arabia, UAE, Kuwait, Qatar, Oman, and Bahrain.
READ »The OOH TOKYO CONFERENCE 2025 in association with WOO - INTERNATIONAL SPEAKERS ANNOUNCED
The first OOH Tokyo Conference will be held on Thursday 20 February 2025. This has been organized by representatives of the Japanese OOH industry in association with the World Out of Home Organisation (WOO), the world's only global Out-Of-Home (OOH) advertising industry association, The conference will be held at Tokyo Midtown Hall and will be the first event WOO has been involved in Japan in its 60 plus years of existence.
READ »WOO OPINIONS
OOH 2025 Kick Off with Tom Goddard and Jacques Du Preez - Beyond The Billboard
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In this episode, we’re thrilled to welcome Tom Goddard, President of the World Out of Home Organization (WOO), and Jacques du Preez, Founder and CEO of Provantage Group and Director for Africa on the World Out of Home Organization (WOO) board, to the podcast. Together, we delve into the major drivers shaping the OOH industry and explore what the South African market must prioritize to thrive.
LISTEN TO PODCAST »ENVIRONMENT AND SUSTAINABILITY
Can US OOH Be as Green as Mexico City?
Don Allman, recently announced as the new partner and Co-CEO of VIAVERDE USA, envisions bringing the green initiatives pioneered by VIAVERDE in Mexico City to the United States. VIAVERDE’s business model combines green infrastructure with digital outdoor advertising, enabling the company to finance projects at no cost to local governments while generating revenue and delivering value to brands and communities.
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Orisha ADgency Partners with Cedara to Drive Sustainability in DOOH Advertising and Retail Media
Orisha ADgency, a leading media agency in France specialising in digital out-of-home (DOOH) and digital point-of-sale advertising and part of Orisha Retail Shops, has partnered with Cedara, the Carbon Intelligence Platform, to develop a sustainability solution for ADgency’s network of advertisers and retailers.
READ »OPINIONS
Why Flexibility is the Future of OOH
The advertising industry is undergoing a seismic transformation, with digital channels reshaping the landscape and dominating ad spend. With their ability to deliver granular audience targeting, real-time analytics, and dynamic scalability, digital advertising has set a new standard for the industry.
READ »2025 outlook: 'OOH is poised to take centre stage'
As we enter 2025, the Out-of-Home (OOH) advertising industry in the UAE and Middle East is experiencing a dynamic shift. Fuelled by innovation, data-driven insights, and a steadfast focus on impactful results, OOH is poised to take centre stage.
READ »How the UK's AI action plan will transform advertising
The UK government’s AI push is a timely opportunity for businesses to rethink marketing by focusing on building the skills needed to integrate the technology effectively.
READ »INCREASING REGULATION
NSW Labor Government Hits The Brakes On Gambling Advertising Across Public Transport Network
The NSW Labor Government has announced a sweeping ban on gambling advertising across the state’s public transport network. This includes the removal of internal and external promotions on trains, buses, light rail, and at stations and ferry wharves.
READ »JCDecaux Programmatic DOOH Live Awards - Now open for entries
Following the success of the inaugural JCDecaux Programmatic DOOH Live Awards in 2024, JCDecaux and New Digital Age are teaming-up to do it all again – only bigger and better! Designed to shine a spotlight on the very best pDOOH campaigns from the UK over the past year, the awards remain entirely free to enter.
READ »Preview: What to expect and where to go next week at ISE
I am scrambling to get ready for ISE next week, so very happy if I can appropriate and re-purpose someone else’s material – like this auto-translated post from German language content partner invidis that is a guide through the halls and shows readers where some of the more interesting exhibitors are located, and what highlights to expect.
READ »EVENTS AMD AWARDS
Clear Channel and Campaign welcome entries for the 19th annual Outdoor Media Awards
The stage is set, and entries are officially open, as Clear Channel UK invites industry innovators to showcase their outstanding campaigns at the Outdoor Media Awards (OMAs) 2025. Held in partnership with Campaign, the OMAs celebrate 19 years of creativity, innovation, and excellence in Out of Home (OOH) advertising.
READ »Pikasso Celebrates The Best Out-of-Home Campaigns
The annual Pikasso d’Or Awards announces its 2025 winners. The awards highlight exceptional work in separate national competitions from across Lebanon, Jordan, Iraq, Mali, Algeria, Ivory Coast, and Senegal. The Pikasso d’Or unveiled a new structure as of 2025 with the appointment of Dino Burbidge as new President of the Jury with Andrew Rawlins as Chairman of the Jury for this transitional edition.
READ »DATA AND MEASUREMENT
European JICs launch Audience Measurement Coalition
A number of European joint industry committees (JICs), media owner committees (MOCs) and professional research companies have created a new body aimed at establishing and upholding professional measurement standards.
READ »2024: A Record Year for Out of Home in Aotearoa
In one of the most challenging years since, and perhaps including, the 2008 Global Financial Crisis, the Out of Home Media Association Aotearoa (OOHMAA) is pleased to report a successful 2024 for the Out of Home industry.
READ »PROGRAMMATIC AND AUTOMATION
New programmatic DOOH opportunities in Denmark collaborating with VIOOH
AFA Decaux has expanded the existing partnership with VIOOH – a leading premium global digital out-of-home (DOOH) supply-side platform (SSP) which unlocks new opportunities, both locally and internationally, for digital ad campaigns targeting Danish audiences. AFA Decaux is the predominant out-of-home advertising company in Denmark with a total market share of +40% and a part of global JCDecaux.
READ »StoreBoost's Dan Douglas: 'The rise of the omnimedia director is driving programmatic DOOH adoption'
To celebrate the launch of the second year of the JCDecaux Programmatic DOOH Live Awards this Spring, NDA caught up with last year’s winners to discover how their programmatic OOH business had developed this year.
READ »5 myths about programmatic outdoor advertising debunked
Programmatic outdoor advertising is becoming increasingly accessible, customizable, and easy to use thanks to technological developments. However, there are still myths that can limit its usefulness. We debunk five common beliefs current in 2025.
COMPANY NEWS
Blue Bay Tower Shines Bright with LED Display from Daktronics
Daktronics, in conjunction with Eye Media, has manufactured and installed an LED digital billboard at Blue Bay Tower in Dubai, United Arab Emirates. Curved to match the building’s façade, the display was installed in the fall of 2024 and currently shares branding and advertising messages with passersby in this busy location.
READ »75Media launch new AI-powered integration
Today we unveil an AI innovation that allows businesses of every size to access the brand-building power of outdoor advertising. The proprietary BOB (Billboard Optioning & Booking) system, originally launched in April 2024, now enters its next chapter with BOB 2.0 – the beta version of an AI-powered upgrade that simplifies outdoor advertising like never before.
READ »DACH: Displayce recruits to strengthen its presence on the market
Following the opening of four new offices in 2024 across Europe and beyond, we continue our international expansion by establishing a presence in the heart of the DACH market with a new office in Berlin. This strategic move is bolstered by the appointment of Stefan B. Müller as Head of Sales DACH, tasked with driving Displayce’s growth in Germany, Austria, and Switzerland.
READ »CAMPAIGNS
Holocaust Memorial Day 80th anniversary remembered across OOH sites
Ocean Outdoor and JCDecaux are among the media companies that have again donated OOH space across major advertising sites in the UK in recognition of Holocaust Memorial Day today (Monday 27 January). The campaign, developed by the Holocaust Memorial Day Trust (HMDT) and ad agency St Luke’s, focuses on “remembering the past for a better future” as it marks the 80th anniversary of the Holocaust.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
