World OOH News July 10th 2020

WOO NEWS

Outlook: Learnings from the Global OOH Community

In recent years, the global OOH industry has continued to outpace the growth rate of all other traditional media channels and now that the pandemic is slowing around the world, OOH expansion is expected to rebound. Hear from Tom Goddard, Chairman of Ocean Outdoor and who also serves as president of the World Out of Home Organization (WOO). 

DATA

PSI creates 'Global Mobility Index' to guide OOH advertisers' international communications strategies

PSI, the travel-focused international division of out-of-home (OOH) and location marketing specialist Posterscope, has created the ‘Global Mobility Index’, which provides advertisers with an understanding of peoples’ movement in different countries.

Geopath reports average daily miles dips slightly to 93% of normal.

Geopath reports that average daily miles travelled for the week ended June 29 dipped slightly to 93% of normal versus a pre-covid baseline.  You can look up your state’s increase in the chart below.

When Audiences Adapt, So Must Technology

Since the 23rd March, our world has changed significantly. The Government imposed lockdown has had a profound effect on our everyday lives.  Well before these restrictions were due to come into force, our data analytics team were already evaluating the far-reaching implications of Covid-19 and its potential effects on OOH audiences and behaviours.   

JCDecaux's Back to Business Hub

The Out-of-Home audience is on the up. Positive sentiment soars. Brands begin to bounce back. The Back to Business hub is here to you support your Out-of-Home planning for the rest of the year. We've created four sections of the hub which we will be keeping up to date on a weekly basis with resources to help you with planning post-COVID.

PROGRAMMATIC AND AUTOMATION

OpenDirect 1.5.1: what does it mean?

Last month, Outsmart and the IPA’s outdoor specialists announced the publication of OpenDirect (OOH) 1.5.1, a programmatic direct trading standard for the OOH industry. 

COUNTRY NEWS

Tobacco advertising to almost completely disappear in Germany

After years of discussion, it’s finally official: from 2021, advertising for tobacco and cigarettes will almost completely disappear from Germany. A ban on advertising for e-cigarettes will follow. 

The evolution of the billboard - a look at the growth of digital billboards in South Africa

As we all know by now, the traditional billboard has evolved and we have seen a rapid expansion of digital roadside billboards in the South African urban landscape.Around seven years ago, there were only two or three media owners in South Africa that had constructed digital billboards and, as a result, they could largely dictate pricing. 

CREATIVE

'We'd advise clients to advertise': London Advertising is promoting itself out of lockdown

With the coronavirus outbreak snatching a significant loss from London Advertising’s revenue, rather than cry into one’s Corona, it decided to switch things around and follow its own advice. 

Chip Shop Chat: Discussing 'The Spoiler Billboard' for Netflix

The Chip Shop Awards is the only creative celebration of advertising in the world without rules or restrictions, open to creative practitioners of all levels of experience.

Rankin portraits celebrate the NHS

Rankin, the acclaimed photographer, who is known for his portraits of Rolling Stones and the Queen, offered to capture the portraits of 12 individuals from across the NHS who played a critical role in managing the response to the COVID-19 pandemic -  these now form a powerful OOH campaign.

Burger King Finland turns McDonald's into delivery hot spots

Burger King Finland offered free delivery to Helsinki residents who ordered food near McDonald's, whose locations in the city outnumber Burger King, per an announcement shared with Mobile Marketer. 

COMPANY NEWS

Daktronics Manufactures and Provides LED Displays for Seagulls Out-of-Home City-Wide Project

 Daktronics has provided 80 LED display units to Seagulls Out Of Home for their city-wide project in Amman, Jordan. Installation took place over several months between 2019 and 2020.  “We kickstarted the 2020s by introducing our Digital Out of Home (D/OOH) line for the first time in Jordan,”said Eyad Halabi, Seagulls’ sales and marketing director. 

JCDecaux UK wins Merseyrail contract

JCDecaux UK has been awarded the 5-year Merseyrail outdoor advertising contract by Merseyrail Electrics 2002 Ltd, following a competitive tender. Merseyrail is the commuter rail network serving the Liverpool City Region.

Broadsign Selected by Leading Communications and Media Company, Quebecor, to Power its Digital Out-of-Home Division

Broadsign, the leading out-of-home (OOH) platform has been selected by Quebecor, Quebec’s leading communications, media and entertainment company, to power it’s digital out-of-home (DOOH) division. The partnership enables Quebecor to easily sell, manage and distribute content across its fleet of premium bus shelter screens.

Tractor Outdoor and UrbanSigns now a fully formed partnership

Urban Signs, one of the oldest and most well-established OOH businesses in Cape Town, has combined forces with Tractor Outdoor to form Urbantrac, which will be run and operate exclusively under the Tractor Media umbrella.

EVENTS

Europe's Digital Signage Summit Shifts To Free Virtual Conference July 29-30

The Digital Signage Summit held each summer in Germany by Munich’s invidis and Integrated Systems Events has been shifted to an online event – set for July 29-30. The decision is, of course, necessitated by the ongoing pandemic.

China's 3 key OOH Conferences Announced Demonstrate Urgency to Promote Economic Recovery

World’s 2nd largest OOH market, China’s OOH supply is fragmented with over 100,000 companies.  The vast territory makes cross-market business development relatively difficult.  National forum activities have become a communication platform for outdoor practitioners. 

WOO GLOBAL DATABASE

The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.