WOO GLOBAL CONGRESS LISBON - CONGRESS HIGHLIGHTS
The People's Space - Rick Robinson - PJX Media
“The People's Space" by Rick Robinson, CEO of PJX Media was a quick-moving and entertaining look at the role of OOH media's impact in the public space. Recent OBIE, DRUM, and Cannes winners all featured. WATCH THE PRESENTATION
WATCH PRESENTATION »F**ck Shiny Object Syndrome - OOH shines brightest!
Barry Cupples and Debbie Benadiba, of Talon UK & Canada respectively, proposed the idea that OOH may be overlooked during the media planning stage due to a lack of knowledge about its’ capabilities. Scale, trust and the myriad creative avenues were some of the reasons to shout about OOH. WATCH THE PRESENTATION
WATCH PRESENTATION »OPINIONS
Long Read - Out-of-home resumes its ride on a digitisation rocket
Out-of-home (OOH) has emerged from the chaos of pandemic lockdown to continue its climb as one of the fastest-growing channels in the media industry. With consumers returning to CBDs in droves, technological advancements propelling the sector forward and a takeup of both programmatic and dynamic creative spurring innovation, the outdoor media sector doesn’t look likely to join other sectors in a slowing of growth.
READ »Cool stories, bro.
At Phantom Billstickers we’ve long believed that people buy stories, not products. Rather than seeing posters through a static lens, we think they’re one of the most powerful storytelling tools in a marketer’s kit. Engaging with passers-by at street level, they combine impact with intimacy.
READ »Six key trends driving out of home media evolution
Outdoor advertising will continue to be highly impacted by advancements in technology such as digital displays, programmatic trading, augmented reality, artificial intelligence (AI) and interactive experiences. Additionally, the shift towards a data-by-design approach – along the entire value chain – will be a focus area affecting demand, performance, media value and campaign management.
READ »Top Voices Part 5: Richard Malton
With Part 5 of the Top Voices interview mini series we wrap things up; We are talking to Ocean Outdoor CMO, Mr. Richard Malton, one of the Out Of Home industry’s top marketing leaders.
READ »Beyond the Billboard: Trends in OOH Advertising
As we drive along the highways and backroads this summer (or wander through Times Square or on the Las Vegas strip or sit in stadiums and concert venues), signage (OOH Advertising) is often hard to miss. Or, if the advertisers are using it properly, it should be impossible to miss!
READ »DATA AND MEASUREMENT
OMA measures impact of classic signs in 2022 Annual Report
In the latest report, OMA revealed findings from its audience measurement system, MOVE, which underwent an upgrade in 2022 to significantly enhance the way agencies and businesses can plan and evaluate their Out-of-Home (OOH) campaigns.
READ »Out of Home Is Hopping On The Clean Room Train
Not to be left out, out-of-home (OOH) media companies are getting in on the clean room trend. On Tuesday, Clear Channel Outdoor announced clean room integrations with InfoSum, Habu, LiveRamp and Aqfer, so advertisers can link first-party data for planning, targeting and measurement.
READ »Unlocking the Power of Location and Time-Based Data in DOOH Advertising
Over the past few years, programmatic advertising has experienced a significant transformation in the advertising sector. The shift to digital out-of-home (DOOH) advertising is primarily due to location and time-based data utilization. This data has given DOOH a tremendous boost, making it a potent advertising tool.
READ »ASSOCIATION NEWS
First 100 days of Elizabeth McIntyre as CEO of the OMA
Today we celebrate the first 100 days of Elizabeth McIntyre as CEO of the OMA. Here’s Elizabeth’s curated list of her top 100 Out of Home (OOH) facts.
READ »EVENTS AND AWARDS
Ocean's 2023 digital creative competition opens with a £500,000 prize fund
Entries are now invited for Ocean’s annual digital creative competition which fosters bold, original ideas in premium digital out of home (DOOH). This year a £500,000 prize fund is available for six winning concepts which will be chosen by a panel of independent expert judges drawn from across the industry.
READ »PROGRAMMATIC AND AUTOMATION
Grupo IMU appoints Hivestack as its first supply side platform (SSP) for programmatic digital out of home
Hivestack, the world’s leading, independent programmatic DOOH ad tech company today announced a partnership with Grupo IMU, the leading out of home (OOH) media company in Mexico. Via this integration with the Hivestack SSP, Grupo IMU is entering the programmatic DOOH landscape for the first time.
read »Basis Technologies and Vistar Media automate DOOH Advertising
Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced an integration with Vistar Media.
READ »PROGRAMMATIC AND AUTOMATION
Can Media Quality Measurement Drive Bigger Budgets To Programmatic DOOH?
The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing the quality of physical screens across a variety of real-world locations requires new mechanisms.
READ »Programmatic Digital OOH drives a 105% lift in positive brand image for Jotex home interiors
To boost brand awareness for its homeware products, leading Scandinavian interior brand Jotex tapped into the power of digital out-of-home (DOOH) to reach fashion-forward consumers interested in stylish and modern home interiors.
Read »CREATIVITY
OUTFRONT Media Wins Gold & Bronze Lion in Cannes
With summer heating up, OUTFRONT Media's OUTFRONT XLabs continues to sizzle winning both a Gold Lion for Digital Craft - Metaverse/New Realities and a Bronze Lion for Entertainment - Music-Led Brand Experience for its partnership activation with Google and Gorillaz. The awards were presented during the prestigious Cannes Lions 70th International Festival of Creativity in the south of France.
READ »3 innovative OOH ad activations and what you can learn from them
With $9.15 billion in US ad spending going to OOH advertising this year (up 7% from last year) and an increasing portion of that spending going to digital (31.4% this year, rising to 40.4% by 2027), per our forecast, advertisers should be innovating on this somewhat traditional format. Here are three unique OOH ad activations.
READ »CAMPAIGNS
Max Unveils Murals, AR Activation to Promote Season Three of 'Warrior'
The interactive murals were made possible through the use of web-based augmented reality (AR) technology. By scanning the QR code embedded in the artwork using a smartphone, fans can witness the AR experience. The immersive experience brings users into the world of “Warrior,” showing off some of the historical weapons from the show in 3D and including a preview of season three.
READ »COUNTRY - COMPANY NEWS
Open letter to the media industry: Load shedding may have dealt media a curveball but...
Recently, there’ve been more than a few conversations that lament the knock that load shedding is having on the out of home (OOH) media industry, specifically digital out of home (DOOH).
READ »Hong Kong International Airport Launches First-Ever Metaverse
Hong Kong International Airport (HKIA) has partnered with JCDecaux Transport Hong Kong to introduce the first-ever HKIA Metaverse. This groundbreaking initiative, which runs from July 6 to August 31, 2023, provides an immersive virtual world for brands to connect with international visitors and local travelers.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
