World OOH News July 17th 2020

OPINION

The Power of Proximity in Out of Home Media

While OOH has experienced an incredible change over the last few years with data and technology providing a new level of insight into customer behavior and movement, one fundamental truth has remained – proximity in Out of Home is still a powerful targeting tactic.

OOH is a Brand-safe and Effective Haven for Advertisers

A few weeks ago, the Reuters Institute for the Study of Journalism published the results of its most recent global news consumption survey. The study revealed that people all over the world have lost faith in nearly all forms of content-driven media, whether TV, online news, search engines, messaging apps, or social media. 

'A Buyer's Market': Why OOH Is in Demand During the Pandemic

During a time when many other types of advertising have faltered, out-of-home (OOH) advertising is having a moment. Despite a nationwide pandemic, OOH activations are on the rise.

DATA

Clear Channel - Return Audience Hub

The Out of Home audience has returned, but it's different… We’ve created this hub to keep you fully informed with the audience delivery for Clear Channel’s Out of Home portfolio.

PJ Solomon CPM Comparison shows bulletins, posters and shelters a good value

PJ Boidman has published US Media CPM comparisons in the July 2020 Media Monthly.  Bulletins, posters and transit shelters are a good value with a CPM will below broadcast, TV and publishing.

Canadian Travel Behaviour Starts to Plateau

Canadian provinces have been in their second and third phases of reopening for the past few weeks, permitting increased travel and socialization outdoors, across the country.

Madison OOH launches OTS Measurement Updates for COVID19 unlock times

he COVID19 lockdown has significantly changed the user mobility (traffic flow patterns). The current traffic movements are very different when compared to the Pre-COVID Lockdown movements, and are quite unpredictable. 

Wrapify Releases First-of-Its-Kind OOH Measurement and Attribution Dashboard

Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, announced its newest update to its online dashboard, providing real-time access to its attribution and retargeting data for a moving OOH ad placement.

PROGRAMMATIC AND AUTOMATION

PATTISON Partners with Hivestack to Offer Unprecedented Programmatic Scale in Canada

Largest Canadian Out-of-Home media advertising company partners with global programmatic DOOH platform, offering unprecedented scale to Canadian programmatic buyers.

The Programmatic Potential for Digital Out of Home

Automated digital out of home (DOOH) is increasingly gaining attention as online programmatic services look to enter the out of home (OOH) space and grow their digital reach. 

Moving Walls & TPS Engage forge global DOOH partnership

Moving Walls and TPS Engage have entered a global partnership to accelerate the adoption of automated and audience-driven OOH (Out-of-Home) and place-based advertising.

Tonic Health Media launches programmatic DOOH trading platform

Australian out-of-home health and wellbeing network Tonic Health Media has launched a programmatic digital out-of-home (DOOH) trading platform. 

Adload Technologies: Where programmatic DOOH meets 18-wheeler trucks

Adload Technologies runs a network of digital signs on the back of 18-wheeler trucks.  Ranjit Phagura, the company’s CEO & Founder, recently told Mel Stott about his business.

CREATIVITY

Piccadilly Lights encourages empathy in the fight to end systemic racism

The iconic Piccadilly Lights features The Feelings of Injustice, a powerful photographic observation of diverse voices, faces and emotions united by pleas to end systemic racism. Presented by What We Seee (WWS) in association with Landsec, The Feelings of Injustice showcases powerful photographs captured by WWS founder Misan Harriman at recent Black Lives Matter marches in London.

ASSOCIATIONS

DPAA Diversity & Inclusion Advisory Board Drives First Two Projects

 DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community, announced today that its recently created Diversity & Inclusion Advisory Board has taken substantive action on two important projects.

COMPANY NEWS

JCDecaux has sold 25% of Russ Outdoor

JCDecaux SA announced the sale of its 25% minority stake held by its subsidiary JCDecaux CEE, in ROOH B.V., the holding company of Russ Outdoor activities in Russia to Stinn, current main shareholder of ROOH B.V.

oOh!media's Massive Sydney Airport Billboard Goes Digital

oOh!media’s iconic 40 x 10 metre billboard at Sydney Airport has gone digital, enabling more advertisers to reach audiences at one of the country’s most premium outdoor media sites. Located on Joyce Drive and affectionately known as ‘The King’....

EVENTS

The Future of OOH - Bringing together the key players in the UK's OOH industry

On Thursday 23 July we will bring the curtain down after an incredible and unique four months of bi-weekly free content when we stream The Future of OOH. It comes as no surprise that during a period when people were told to stay indoors, the OOH industry faced a crisis like never seen before. 

WOO GLOBAL DATABASE

The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.