WOO APAC FORUM NOVEMBER 2023
World Out of Home Organization announces second APAC Regional Forum
The World Out of Home Organization is to hold its second APAC Regional Forum in November later this year. The Forum will be held in Bali, Indonesia from November 1-3.
READ »WOO GLOBAL CONGRESS LISBON - CONGRESS HIGHLIGHTS
The Next Wave of Data-Driven OOH
Michael Provenzano, is co-founder and CEO Vistar, one of the biggest programmatic marketplaces for Out of Home. In his Lisbon presentation Michael discussed how Programmatic is helping to redefine the digital OOH marketplace. WATCH PRESENTATION HERE
WATCH PRESENTATION »Pivot Points for Predictions: Calling All Dealmakers
Mark Boidman, Partner and Global Head of Media at Solomon Partners, an acknowledged expert on the global OOH industry, gave a typically insightful presentation discussing amongst other things, industry finances, financial valuations, the wider mergers and acquisitions market and prospects for further consolidation in the industry. WATCH PRESENTATION HERE
WATCH PRESENTATION »OPINIONS
How the Asia Pacific Digital OOH Advertising Industry Keeps Moving Forward?
Currently, DOOH advertising is gaining traction in the Asia Pacific region due to rapid urbanization and the increasing penetration of advanced technology.
READ »The Impact of OOH Advertising on Consumer Behavior
In today’s highly competitive market, businesses are constantly seeking innovative ways to grab the attention of their target audience. Out-of-Home (OOH) advertising has emerged as a powerful tool in this regard.
READ »Best Practices for Running a DOOH Campaign
As programmatic DOOH continues to expand across the globe, building and running DOOH campaigns that cut through the noise and generate awareness and positive ROI is becoming increasingly challenging.
READ »How significant is the presence of digital creators in the OOH domain, and is there space for them?
The Out-of-Home (OOH) industry has experienced exponential growth in recent years, driven by the increasing number of Digital OOH (DOOH) screens. However, the full potential of this medium is yet to be tapped, and it calls for the involvement of digital creators.
READ »ENVIRONMENT AND SUSTAINABILITY
Out of Home Advertising: Unlocking Investment in Infrastructure
Between 2008 and 2021, the Out of Home advertising industry invested £1.1 billion in social infrastructure across the UK. However, the business rates regime has a disproportionate and detrimental effect on the industry, restricting the industry’s ability to invest in local communities, and putting at serious risk the ability of Local Authorities to comply with the Government’s own Net Zero Strategy.
READ »EVENTS AND AWARDS
'2023 MAD STARS' to be held in Busan, South Korea
The 2023 MAD STARS (Busan International Marketing & Advertising Festival), Asia's largest international event for Marketing, Advertising, and Digital content, will be held at BEXCO and Haeundae in Busan, South Korea, from 23rd to 25th August 2023. Presenters include Tom Goddard, President of WOO, who will be speaking on "Innovation in Out of Home Advertising" addressing the current global OOH creative trends and changes in the Global OOH Advertising Market.
READ »Indian Outdoor Advertising Convention
The 17th edition of Outdoor Advertising Convention, the largest OOH event organised every year in India, will be conducted at Manekshaw Centre, Delhi Cantonment on July 28-29, 2023. The 2-day Convention, centred on the theme ‘OOH Next’, will feature talks &presentations, fireside chats, focused discussions and master-classes.
READ »2023 Cannes Lions Takeaways for OOH
From AI to sustainability to the creator economy, we’ve asked OOH experts to share their top takeaways from this year’s Cannes Lions Festival of Creativity and dissect what it all means for the OOH industry.
READ »Leading Advertisers and Initial Sponsors Announced For DPAA Global Summit
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today speakers and initial sponsors for its October 10 Global Summit.
READ »COMPANY NEWS
JCDecaux launches Gen Z programme for brands
Outdoor media owner JCDecaux UK has launched a programme to help brands reach and engage with Gen Z audiences through digital out-of-home.
READ »Clear Channel Outdoor Sells - France
Clear Channel Outdoor Holdings, today announced that it has entered into exclusive discussions to sell its business in France to Equinox Industries, a Paris-based industrial holding company that makes long-term majority equity investments.
Read »DATA AND MEASUREMENT
oOh! expands data with Flybuys and Westpac DataX
oOh!media has launched an expanded data suite to enhance audience-led campaign planning and attribution. The outdoor media specialist has signed a long term, out-of-home partnership (with attribution exclusivity) with Unpacked by Flybuys, the insights, data and measurement division of Flybuys.
Mobilytics Unveils Advanced Real-Time Measurement & Retargeting Solutions
Mobilytics, a leading measurement and analytics provider for the out-of-home (OOH) advertising industry, has announced new real-time measurement and retargeting capabilities.
READ »'Campaign delivery matters'
Michael Steinberg, Chief Revenue Officer of US-based StreetMetrics throws light on measurement metrics for moving media, and key factors contributing to greater market acceptance of their offerings, in an interview with Rajiv Raghunath.
READ »PROGRAMMATIC AND AUTOMATION
Hivestack and NDA present: OOH strategies in an omnichannel environment
In this special video podcast, NDA Editor Justin Pearse is joined by Will Brownsdon, Managing Director, EMEA, Hivestack, and Joel Livesey, Lead Senior Director of Inventory Partnerships, EMEA, The Trade Desk, to discuss the benefits of including programmatic DOOH in a multi-channel approach to media buying, allowing advertisers to leverage data, measurement and precision on a global scale.
WATCH AND READ »Mercado Pago's exclusive DOOH campaign painted Buenos Aires blue
For an hour, the screens surrounding the Obelisco area were dressed in the colors of the renowned Argentine payment platform, achieving great results. The campaign was displayed on eleven of the most important premium and big LED screens in Buenos Aires, as well as in kiosks, totems and subway stations.
READ »CREATIVITY
OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to the attention of OOH Today last week. If you’ve seen stellar work out there, they want to know about it.
READ »CAMPAIGNS
Advertisers Splurge On OOH For The FIFA Women's World Cup 2023
With the FIFA Women’s World Cup 2023 set to kick off in Australia and New Zealand on Thursday, QMS and its City of Sydney network special event advertisers are ready to be part of the action.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
