World OOH News July 23rd 2020

WOO NEWS

World Out of Home Organization launches '#OurSecondChance' - the biggest worldwide Digital OOH campaign to date

The World Out of Home Organization [WOO] is launching a worldwide Digital Out of Home campaign - #OurSecondChance – by recently appointed UK creative agency New Commercial Arts. The campaign launches around the world on Monday July 27.

It is the first major campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson.

OPINION

How out of home emerges stronger from the pandemic

Instead of letting our voices go quiet during the Covid-19 lockdown, the UK outdoor media industry has stood up, been counted and kept its place in the spotlight, writes Talon's Nick Mawditt

The high street evolution: Why online retailers need a voice

It’s no secret - the past few years have seen a barrage of news stories detailing the decline of the high street, often positioning the enemy as ‘online’. However, when you delve deeper into the data, the consumer shift is far from simple. 

OOH life again

It’s been really quite uplifting to see signs of life returning to the OOH market. At the weekend I clocked, among others, ads for BA, Sky F1 coverage, Cazoo, Boohoo, and Renault. Not before time. During the pandemic I noticed how, when sites were empty or posters were out of date, it cast a blight on the immediate area.

DATA

Now, Near, Next - The Latest View from OOH in Ireland

In many senses this week is about getting back to business for OOH and for OOH advertisers. For some brands, the message conveyed through their OOH campaigns is about reconnecting, reopening and revival. 

'Weekend Mobility Returns' - Mobility Forecast for the UK

Weekend Driving mobility is now up to 96% of pre-COVID levels, according to DfT data, 15 points higher than the weekday average – a trend that has broadly been reflected throughout lockdown, with larger drops in Workplace mobility during the week versus weekends.

With Canceled Plans in the Rearview Mirror, People Are Tweaking Their Itineraries and Hitting the Road for Vacation

Most Americans’ lives ground to a halt when the coronavirus reached pandemic status in March — their travel plans included. Now, halfway through the summer, cooped-up travelers are eager to hit the road again, but new data shows that vacations in 2020 are looking a lot different than they did in years prior.

PROGRAMMATIC AND AUTOMATION

Perspectives - The Transformative Promise of Programmatic OOH

TechCrunch senior writer, Anthony Ha leads a lively conversation about the future of programmatic commerce within the OOH channel. He’s joined by Josko Grljevic, Chief Transformation Officer, Talon and OUTFRONT Media Chief Commercial Officer Andy Sriubas who will explore why programmatic transactions are expected to skyrocket in the coming years 

Australian IAB Member Q&A: Programmatic Digital Out Of Home

Although digitisation of OOH screens and related revenue now represents the majority of the out of home industry, programmatic trading of this inventory is only now becoming more common. Members of our DOOH Taskforce share their insights and advice on the development and adoption of programmatic DOOH trading.

Clear Channel Outdoor Integrates Digital Displays with Place Exchange

Clear Channel Outdoor Integrates its Digital Displays with Place Exchange Offering Programmatic Buyers Brand Safety, Attribution & Transparency. Integration Offers Omnichannel Marketers Trusted, Measurable Out-of-Home Media Solutions with Ability to Plan Campaigns Against New Consumer Travel Patterns & Behaviors as Recovery Ramps

Transparency in Programmatic OOH

Back in April, Vistar transitioned to a fully transparent market place. This was abig shift form how we've opertaed in the past and I wanted to share my thoughts on the trend in the industry driving this change and what's ahead for programmatoic OOH

S4M and VIOOH Announce Global Partnership to Enable Marketers to Efficiently Activate Advertising on OOH and Mobile

S4M, the Drive-to-Store Platform, announced a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic.

CREATIVITY

Ocean Crucial Creative Competition - The Award Ceremony - July 30th

Ocean’s Phil Hall and Catherine Morgan, along with members of the Judging Panel, will be announcing the winners of the Ocean Crucial Creative Competition.Time Jul 30, 2020 10:00 AM.

COVID Crucible: 10 Reasons OOH Creative Stands Out in Crisis

On YouTube, thousands viewed the creation of a large-scale mural in Manhattan (34 Street and 8th Avenue), a tribute to the heroism of nurses. Montefiore collaborated with artist Tristan Eaton to create an iconic image for the world to see. Around the globe, out of home media stands out in the COVID crisis by making history and helping us fight the threat, stay in touch, mourn those lost, and express thanks to heroes.

COMPANY NEWS

oOh! Media supports Kind July with displays across the country

oOh!media has announced its support and participation in Kind July for the second year in a row. The campaign sees messaging that encourages Australians to spread kindness displayed on national road and retail assets around the country, and runs through all July.

In the heart of Times Square, Samsung reinvents digital signage

You know it as the building where the ball drops on New Year’s Eve. But One Times Square is turning heads for a new reason lately. That’s because Jamestown, the real estate investment and management company that owns the iconic property, recently installed a massive, high-end LED display on the front of the building.

Major new coup for UniLED as part of our global business drive

UniLED has hired Arran Javed, who spearheaded the development of the MediaCom Trading Desk buy side platform, leaving his role as the Head of OOH Trading. Arran will work alongside the newly formed senior leadership team at UniLED, headed up by CEO and founder Ben Zloof.

WOO GLOBAL DATABASE

The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.