WOO MEMBER NEWS
Out of Home global revenue tops $40bn in new WOO Global Out of Home Media Spend Index
The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include first party data from 81 territories, accounting for 95% of the world's GDP. Global Market Index sources data from WOO's 200 members and others to give the most accurate view of OOH revenue and market share. MEMBERS DOWNLOAD REPORT
MEMBERS DOWNLOAD REPORT »WOO GLOBAL CONGRESS LISBON - CONGRESS HIGHLIGHTS
Making OOH easier to plan & buy
In this highlight of Day 2 in Lisbon, panel members from Talon, Dentsu, Broadsign & Hivestack, moderated by Charles Parry-Okeden discussed enhancing the ease of buying and selling OOH. WATCH PANEL HERE
WATCH PANEL »'The Power of Classic Out-of-Home in a Digital World'
In a fast-paced digital age, where dynamic content and interactive experiences dominate the advertising landscape, “classic” or “static” out-of-home media continues to hold its place as one of advertising’s most creative and impactful mediums. WATCH DISCUSSION HERE
WATCH PANEL »OPINIONS
Should We Use QR Codes on Billboards?
Believe it or not, QR codes have existed since the mid-1990s. It wasn’t until the rise of smartphones that they gained popularity in the 2000s. From 2010-2020 there was a rise and fall in their usage, but they have not gone away by any means.
READ »Old School, Low Tech OOH - High Priority Public Space
There would be no Disneyland, or Walt Disney World if good ole Walt hadn’t taken a rest on a park bench. Legend has it that the bench is still on display at Disneyland. “It may have all started with a mouse, but Disneyland started with a bench.”
READ »Greg Benatar of Alliance Media provides a landscape update of Digital OOH in the African markets
Globally there have been exciting developments and innovations in OOH over the last 5-10 years, both in the digital and static space. Between Dynamic Creative Optimization (DCO) and Programmatic, DOOH is projected to be the fastest growing channel globally by 2026 with estimated ad sales totalling $15B.
Read »After a rough few years, out-of-home advertising is back
Though OOH advertising is one of the oldest forms of marketing, it’s kept up with the times and has recovered from the massive downturn it experienced at the onset of Covid. Market research firm Magna called OOH “the success story of 2021 and 2022,”
READ »ENVIRONMENT AND SUSTAINABILITY
Talon Rolls Out Recyclable Eco Offering to OOH Clients
Out of Home media agency Talon in Ireland is partnering with print provider the Delta Group to offer fully recyclable 6-sheet posters to all its clients. The EcoBlend is a white triple coated sheet, manufactured from FSC ® recycled certified fibre which is derived from 100% pre-and-post-consumer waste. Clients report a 40% decrease in CO2 emissions with this paper, outperforming silk alternatives.
READ »DATA AND MEASUREMENT
Advancing Credible Measurement for Out-of-Home Advertising in Africa
“The need for research that is credible, and a common standard is undeniable. Without these essential elements, global brands will not invest or will invest less,” emphasised Celia Collins VP of Publicis Media – Publicis Groupe Africa, during the inaugural Africa Forum organised by WOO in early 2022.
READ »The Perception Study from COMMB
To date, there has been no study of the impact data published by associations like COMMB exerts on the out-of-home industry and how that data assists in influencing better decision-making. In this white paper, we propose a new method of measuring perception by surveying media buyers and showing them ground-truth data.
READ »Data and DOOH: How audience data is transforming out-of-home advertising
DOOH advertising success lies in knowing your audience, says Marissa Bernstein (VP of marketing, Vistar Media). Here she looks at how behavior, household, and first-party data enable targeted, privacy-compliant campaigns, driving both engagement and action.
READ »What's Behind Out of Homes' Strongest H1 Revenue Results to Date in New Zealand
As CEO of OOHMAA, one of the roles I have enjoyed most over the last four years is writing our regular revenue releases. These releases have consistently shown the Out of Home channel increasing its revenue year on year; this release is no exception. Article by OOHMAA CEO Natasha O'Connor
READ »Hivestack releases Nielsen-backed programmatic digital out of home (DOOH) impression measurement solution for emerging markets across APAC
Hivestack, the world’s leading, independent programmatic DOOH ad tech company today announced a verified impression multiplier solution for digital out of home (DOOH) in select regions across APAC.
READ »PROGRAMMATIC AND AUTOMATION
OOH Goes Programmatic
John Wanamaker famously said, “Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half.” But fear not, a new era of precision targeting and innovation has arrived, promising to revolutionise the way we connect with audiences.
READ »An Interview with Sean Gadsby, Head of Programmatic at BackLite Media
Progrommatic Digital Out of Home - A new way for media owners to make their digital assets readily available for buying and selling - A new way for agencies and clients to buy our media. The actual posting and serving of the adverts is also part of that automation.
READ »Vistar Media debuts 'Nearest Location' for DOOH advertising
Vistar Media, a media and advertising technology firm, has announced the launch of its "Nearest Location" feature for advertisers, allowing brick and mortar stores to automatically add information about the nearest store location to a given ad based on where it is being viewed, according to a press release.
READ »CREATIVITY
OOH: 'The Only Truly Unskippable Ads'
“If it doesn’t work at a glance, it doesn’t work at all.” The sentiment by VMLY&R’s executive creative directors Justin Ebert and Niraj Zaveri is pretty indicative of OOH (out of home) advertising and the impact it has to have for an audience to engage with it effectively.
READ »CAMPAIGNS
Dove Sets New DOOH Benchmark with Weather Ads
Dove Pakistan has set a new standard in the Digital Out of Home (DOOH) advertising industry with the launch of a pioneering programmatic campaign. This cutting-edge initiative leverages a unique blend of media, technology, and hyper-accurate weather data to deliver real-time messages that are adapted to local weather conditions.
READ AND WATCH »From New York City to London and Beyond, It's Time for Unpacked To Shine in Seoul
Before the start of Galaxy Unpacked 2023 on July 26, taking place in Seoul, Korea for the first time, Samsung Electronics is releasing its “Join the flip side” digital out-of-home (OOH) advertisements one by one at landmarks across the world. Samsung Newsroom is previewing two teaser videos ahead of the event: “Join the flip side” and “The Journey of Galaxy Unpacked.”
READ AND WATCH »COUNTRY NEWS
Unlocking the Potential of Digital OOH in Nigeria: A Vibrant Landscape with Room for Growth
In recent years, Nigeria has witnessed a significant growth in the Digital Out-of-Home (DOOH) advertising landscape. As the economy continues to expand and technology adoption increases, the DOOH sector in Nigeria holds immense potential for both advertisers and consumers.
Read »COMPANY NEWS
QMS to install 18 new kiosks in Sydney CBD
Outdoor digital media company QMS will install 18 new kiosks around the Sydney CBD, as part of the city’s extensive street furniture roll out. The kiosks will appear in locations selected by the City of Sydney, with 10 large round structures and eight smaller rectangular ones in order to “meet the service and amenity requirements of the City’s modern and evolving urban spaces”.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
