World OOH News July 2nd 2020

WOO NEWS

World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home global marketing campaign

The World Out of Home Organization (WOO) - which represents Out of Home media owners, national associations and specialist media agencies worldwide - has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 lockdown eases. New Commercial Arts was appointed following a competitive pitch.

Outlook: Learnings from the Global OOH Community. Tom Goddard in conversation with OAAA President & CEO Anna Bager

Hear from Tom Goddard, Chairman of Ocean Outdoor and who also serves as president of the World Out of Home Organization (WOO). On this webinar, Tom will share his perspectives regarding global OOH opportunities and the impact of COVID-19 on the international markets. He will also address how OOH organizations around the world are working more closely than ever before.

WOO supports new pro-bono Grace Blue initiative to support displaced talent and industry hiring

Global executive search company Grace Blue has launched Grace Blue Transition to support industry talent and hiring initiatives amid Covid-19. From Grace Blue global CEO Ian Priest.  We are aware that one of the tragic impacts of Covid-19 is that there are going to be many people in our industry who will find themselves facing redundancy.

OPINIONS

It's Time for New OOH Rules

A combined total of 16 OOH Agencies and OOH Providers generously contributed their thoughts to two questions we submitted to them regarding strategies and tactics and marketing and sales to accelerate Outdoor’s recovery from the COVID Crisis.

The return to OOH

With people starting to return to pre-lockdown shopping habits, our planning partner, Talon, examines whether outdoor advertising is set to see a huge resurgence. After a difficult period, where OOH revenues are forecast to fall by more than 50% in Q2, OOH is already poised for a return to business.

DATA

OAAN unveils audience measurement research

The Outdoor Advertising Association of Nigeria – OAAN has further demonstrated action beyond industry known rhetorics of mere conversations with the unveiling of an independent research on audience measurement for Out of Home advertising in key cities in Nigeria.

JCDecaux Africa Mobility Tracker

As South Africa moved into Level 3 Lockdown, JCDecaux Africa wanted to understand the resulting impact on Mobility and Traffic. JCDecaux utilised a host of data sources to analyse these traffic patterns. 

National Traffic Volume - New Zealand

After a full week at Level 1, life on New Zealand roads is back to normal. This is reflected in traffic volumes which have increased week on week, across all markets. The data for this report is sourced from NZTA and Auckland Transport.

Ada Analysis Shows OOH Audiences Boosted by a Return to Retail

Talon Outdoor reported the latest findings from their proprietary Out of Home data management platform Ada, covering the week ending June 21 – the first full week since lockdown restrictions were lifted on non-essential retail in England. 

UK's Super Saturday Nears: OOH Mobility Forecast

Super Saturday” or “COVID-19 Independence Day”, as its been dubbed by the media, is nearly upon us. This is expected to further increase OOH audiences next week off the back of a sustained and strong recovery which has now seen its 12th week of audience growth since lockdown.

Now, Near, Next - The Latest View from OOH in Ireland

Next Monday sees the accelerated phase 3 of the government’s roadmap come into play. As a result, the majority of businesses and sectors will now reopen, travel limits lifted and sports and leisure activities due to resume.

ASSOCIATIONS

OAAA's Freitas Retiring

After nearly 25 years at OAAA, Stephen Freitas, CMO, has announced his intention to retire at the end of the year and has agreed to transition to a new role as EVP of Industry Initiatives where he will act as a senior advisor to OAAA and continue to leverage his considerable institutional expertise. 

'Out of home never looked so good', says New Zealand's outdoor body in rebrand campaign

The newly-rebranded Out of Home Media Association of Aotearoa (OOHMAA) has launched a campaign to celebrate the strength of out of home as a broadcast medium as New Zealand’s restrictions reduce following the COVID-19 pandemic.

PROGRAMMATIC AND AUTOMATION

Programmatic OOH will see exponential growth in the coming years.

Remi Roques, General Manager APAC, Broadsign sees scope for establishing strong partnerships and collaborations to promote programmatic OOH in India markets

Why Transparency is at the heart of VIOOH

At the moment, it feels like there isn’t a week that goes by without a press article about transparency in media. For many years, questions have been raised by advertisers and the industry press around the distribution of media budgets in the programmatic supply chain.

'OOH Canada' - A Programmatic Journey in our Home Country

Celebration isn’t a word most of us will associate with the year 2020. The disruption caused by COVID-19 forced the world into a full stop, followed by thoughtful contemplation about the future. In fact, in recent months, the idea of success has almost become synonymous with survival. However, as we’ve come to learn, extraordinary times often lead to exceptional opportunities.

COMPANY NEWS

QMS confirms 10 year contract with City of Sydney

QMS Media has confirmed winning the City of Sydney outdoor advertising contract from incumbent JCDecaux, signing a 10-year agreement with the council. AdNews revealed the outdoor media company had secured the contract last month but the business was unable to share details at the time.

JCDecaux Launches 'Hello' OOH Campaign To Welcome Aussies Back Outdoors

JCDecaux has launched a national Out-of-Home campaign to say ‘Hello’ to Australians as audiences steadily return to workplaces, shopping and dining precincts and their regular routines and commutes. JCDecaux will be there to greet them while also celebrating Australia’s rich multicultural and indigenous heritage.

Verizon Media Expands DOOH Advertising With Cooler Screens

Verizon Media is expanding its digital out-of-home advertising footprint in a new partnership with Cooler Screens that brings digital ads to brick-and-mortar retail stores. Cooler Screens developed an in-store digital merchandising and media platform — cooler doors outfitted with IoT-enabled digital screens.

WOO GLOBAL DATABASE

The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.