WOO GLOBAL CONGRESS LISBON - JUNE 2023
Science of Out of Home - The Effective Use of Data
Day Two of the Lisbon Congress began with a presentation from the CEO of oOh!media, Cathy O’Connor, on the effective use of data in OOH. O’Connor described methods via which using data can be used to engage both the left and right sides of the brain, claiming that “a little bit of disruption goes a long way.”
WATCH PRESENTATION »The now, next and the wondrous future of OOH
On the final day of Congress Dino Burbidge will addressed some of the key creative and tech issues affecting Out of Home including the impact of generative artificial intelligence (AI); shape-shifting DOOH billboards, the potential need for recyclable billboards and the way OOH needs to adapt to the TikTok generation. As always a really popular presentation.
WATCH PRESENTATION »OPINIONS
How to make OOH planning and buying easy
Discussions about how the OOH planning and buying process is too complex for media planners and buyers is throwing up some interesting points and new collaborations. Some of the issues are framed by a biannual market survey carried out by Media i in Australia which tracks the sentiments of 5,000 buyers, sellers and planners.
ReAD »Tennille Burt: A new era of influence for out of home
Two recent global award competitions, one clear universal message: out of home (OOH) has cemented its position as a vital part of successful omnichannel media strategies and campaigns.
rEAD »'Static and DOOH media work in tandem'
Mainstreaming DOOH is the veritable catalyst for wider acceptance of this media channel for advertising. However, what matters to the advertiser is the impact that this media delivers. Dipankar Sanyal, CEO, Platinum Communications shares his views on the prospects of large format DOOH, and how DOOH as a whole stacks up vis-à-vis conventional formats.
READ »ENVIRONMENT AND SUSTAINABILITY
ECN to report carbon emissions per advertising campaign
Executive Channel Network (ECN), a world-leading Digital Out of Home (DOOH) office media publisher, today launched a new climate calculation that gives brand partners the estimated carbon emissions their advertising campaign will generate. ECN also pays for the offsetting for every single campaign, making all advertising climate neutral on its DOOH office media network.
READ »ASSOCIATION NEWS
OMA reflects on commitment to growth and innovation in its 2022 Annual Report
The Outdoor Media Association (OMA) has released its 2022 Annual Report, reflecting a continued commitment to sustainable communities and innovations for advertisers. OMA CEO Elizabeth McIntyre said: “The Outdoor industry had a successful 2022, with revenue goals reached, a growing membership and positive market feedback across initiatives including the Creative Collection, Creative Guidelines, Industry Standards, and the launch of MOVE 1.5.
READ »COMMB - June Q&A: OOH Specialist Edition
In this edition of COMMB’s Q&A, we’re spotlighting the trailblazers who bring expertise to the out-of-home industry, the OOH Specialists, as we delve into how their contributions ignite innovation and strategic prowess in the OOH space. Gain insights from the industry expert agencies with perspectives on our ever-evolving landscape.
READ »DATA AND MEASUREMENT
Out Of Home Industry in Australia Reports Double Digit Growth In Q2
The Out of Home (OOH) industry has today announced an increase of 11.9 percent net media revenue for Q2 2023, reporting $283.2 million, up from $253.1 million for the same quarter in 2022.
READ »What Actions do Audiences Take After Seeing an OOH Ad?
Out-of-Home Advertising has a massive reach. It can do much more than build brand affinity and awareness. It can reach audiences through all marketing funnel stages and drive real-world actions. According to OAAA and Morning Consult’s March 2023 OOH Ad study, 78% of audiences took action after seeing an outdoor ad.
READ »TECHNOLOGY
San Paulo Bus stops add video conferencing for comfort and safety
It’s unfortunate this is necessary, but noting that, also interesting that a Brazilian out of home media firm has started adding cameras, microphones, speakers and videoconferencing capabilities to transit shelters along routes in São Paulo as a safety amenity for female riders.
READ »8 powerful steps to embrace AI and connect with your customers in new ways
In today's hypercompetitive business landscape, companies need innovative marketing tools to captivate their target audience and drive tangible results. Artificial intelligence (AI) has a multitude of uses, but one of the strongest is its potential to enable businesses to connect with their customers in new ways.
READ »EVENTS
Cannes Lions 2023: not just what wins but what works
This year’s Cannes Lions Festival of Creativity – a vital barometer of the advertising industry – was back to its full glory on the French Riviera. Creative effectiveness – not just what wins but what works – was very much on the agenda.
READ »Indian Outdoor Advertising Convention July 28-29
The 17th edition of Outdoor Advertising Convention, the largest OOH event organised every year in India, will be conducted at Manekshaw Centre, Delhi Cantonment on July 28-29, 2023. The 2-day Convention, centred on the theme ‘OOH Next’, will feature talks and presentations on business strategies, investment avenues, technologies, creative solutions, and collaborations that set the pace of accelerated OOH business growth.
READ »PROGRAMMATIC AND AUTOMATION
How programmatic digital Out of Home is blending real-world exposure with digital intensity
As the market embraces the potential of pDOOH, StopPress caught up with Rick Goodwin, Product Innovation and Solutions Director at oOh!media NZ, and Richard Thompson from media agency D3 to address the questions and curiosities that arise out of this space.
READ »Back Of The Net: Why Programmatic DOOH Can Bring Success To Brands This FIFA Women's World Cup
In this op-ed, Erin Koedam, sales director at programmatic Out-of-Home (OOH) firm Hivestack, explains why programmatic digital OOH (DOOH) ads could prove a winning combination for brands during the Women’s World Cup.
READ »Lamar's Programmatic Digital Out-of-Home: Connecting Brands with Engaged Audiences
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In today's fast-paced digital world, advertisers are constantly seeking innovative ways to engage their target audiences effectively. Lamar, a leading provider of out-of-home advertising solutions, has stepped up its game with its programmatic digital out-of-home (DOOH) network.
WATCH VIDEO »AirAsia soars with programmatic DOOH: unlocking 7 million free seats promotion
Low-cost airline AirAsia, it tapped into the wide reach of programmatic DOOH to promote its 7 million free seats campaign, launched in celebration 700 million passengers flown in conjunction with the airline’s 21-year anniversary.
READ »CAMPAIGNS
The OMA's Best of Outdoor in June
The best of Outdoor is a monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius.
READ »How Canadian Tire Achieved a 30% Lift in Consideration with DOOH - DPAA Panel Recap
Recently, Scott Michell, Managing Director for Canada at Vistar Media sat down with Brittany Kahn — Group Director, Strategy at Touché and Daniel Mak — Sr. Director, Planning and Platforms at Talon to discuss the tactical elements of a digital out-of-home (DOOH) campaign strategy and how Canadian Tire leveraged DOOH to drive consideration and service intent.
READ »WOO MEMBER NEWS
Taggify revamps its image and website
Taggify announces the launch of its redesigned image, featuring a refreshed aesthetic that marks an important milestone in its trajectory. The new website offers the possibility of viewing the inventory of 600,000 screens available on the platform and their locations in real time, through geolocation.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
