WOO GLOBAL CONGRESS LISBON - JUNE 2023
World Out of Home Organization President Tom Goddard: why five per cent is no solution as Out of Home media rebuilds momentum
The global Out of Home industry has recovered the ground lost in the pandemic, President Tom Goddard told the World Out of Home Organization's Global Congress this week, but the industry needed to raise its focus from maintaining global share at around five per cent to increasing to ten by 2030 through incremental one per cent annual increases. WATCH THE PRESENTATION
READ AND WATCH TOM"S PRESENTATION »
War-torn Ukraine's Prime Group addresses WOO Annual Congress in Lisbon WATCH THE PRESENTATION
A highlight of Day One, and unexpected on the part of delegates, was a guest appearance from Victor Ivanchenco from Prime in the Ukraine, wrapped in the Ukraine flag which he presented to WOO President, Tom Goddard. WATCH THE PRESENTATION
WATCH VICTOR'S PRESENTATION »WOO announces individual, creative technical innovation and Sustainability awards at Lisbon Global Congress.
The World Out of Home Organization has announced the individual; winners and creative awards for both Digital and Classic plus Technical innovation at its Global Congress in Lisbon, held on June 7-9.
READ »'Time to accelerate automation': three key takeaways from this year's WOO Global Congress
Some of the world’s most influential out-of-home leaders discussed how collaboration, audience measurement, and automation is the way forward for the medium, reports Ella Sagar from Lisbon.
READ »Out of Home and away in Portugal
Phantom Billstickers’ Robin McDonnell reports back from the World Out of Home Congress held in Lisbon from 7-9 June and explores the advancements in measurement and sustainability.
Read »OPINIONS
Bridging the Gap: Unlocking the Potential of Out-of-Home Advertising
In today's dynamic world of advertising, collaboration is often touted as the key to success. However, the out-of-home (OOH) advertising industry has struggled to achieve meaningful collaboration among its key stakeholders - media owners, agencies, and marketers.
READ »DOOH As The Conscience Of Our Times
A few years back, I was described in the International Herald Tribune (now the International New York Times) as ‘The Conscience of the 21st Century’. I work as a public artist, often in collaboration with the global OOH industry. The great thing about art-making for DOOH is that the medium itself is uniquely well placed to act as conscience.
READ »WOO PEOPLE NEWS
Brendon Cook awarded OAM
Brendon Cook, the founder of outdoor media industry leader oOh!Media, has been awarded the Medal of the Order of Australia (OAM). The King's birthday honours said the medal was for services to the advertising industry.
READ »EVENTS
2024 OOH Media Conference
Save the date for the industry’s premier conference taking place on Monday, April 29, 2024 – Wednesday, May 1, 2024 at the Omni La Costa Resort in San Diego. The OAAA will be sharing additional details in the upcoming weeks and months.
READ »CREATIVITY
8 Almost Impossible OOH Ideas Brought to Life
From clever shadow play to creatures taking over London’s unsuspecting commuters, Grand Visual (the creative OOH production agency – part of Talon) reflect over some of their most successful OOH projects brought to life following almost impossible briefs.
READ »DATA AND MEASUREMENT
2023 Global Mid-Year Forecast from Group M
Halfway through 2023, we’re still dealing with rising inflation and adjustments to consumer behaviors brought on by the pandemic. As we look ahead to the rest of the year, we should expect a return to some kind of normalcy in terms of advertising revenue growth.
READ »Out-of-home, radio ads aid Latin America's traditional media spending rebound
A return to normalcy will fuel a boom in OOH advertising. This year, we expect OOH ad spending to exceed pre-pandemic levels in Brazil, Chile, and Colombia.
READ »Media measurement reaches 'pivot point'
With a growing abundance of media audience data, advertisers and agencies must not lose sight of the importance of transparency, objectivity, and accountability, according to a new IPA white paper.
READ »OOH ads to surpass print spend by 2026: report
Global Out-of-Home advertising could surpass print and become the third most popular advertising format by 2026, according to a report by ad agency dentsu.
READ »MEMBER NEWS
Talon Promotes Luke Willbourn to Managing Director - UK
Talon, the pioneering global independent Out of Home (OOH) media agency, is pleased to announce the promotion of Luke Willbourn to the role of managing director - UK. In his new position, Luke will be responsible for the UK business - overseeing client and agency relationships, driving new business opportunities, and leading OOH growth initiatives.
READ »PROGRAMMATIC AND AUTOMATION
The Difference Between Programmatic and Automation
The words “programmatic” and “automation” are sometimes used interchangeably, but history has taught us they are not the same thing. There are two key differences: from the buy-side perspective, the difference is intelligence. From the sell-side perspective, the difference is revenue. Let’s unpack that…
READ »The Power of a DOOH DSP: Revolutionizing Out-of-Home Advertising
In today's fast-paced world, advertising is becoming more dynamic and targeted than ever before. Digital Out-of-Home (DOOH) advertising, with its ability to deliver engaging content to a wide range of audiences, is emerging as a popular choice for marketers.
READ »VIOOH launches programmatic platform for media owners
VIOOH, a global digital out of home (DOOH) supply-side platform, has launched VIOOH Trading Manager, its real-time programmatic platform, as well as VIOOH Intelligence, a suite of advanced features focused on operational efficiency, programmatic deal management and yield optimisation.
READ »Three top trends in multichannel marketing for 2023
Programmatic advertising is on the rise. According to Statista, the European digital ad market is projected to surpass $152bn (£123bn) by 2027, with programmatic accounting for 82% of digital advertising revenue. The growing adoption of digital channels is in part thanks to the increasing capabilities of programmatic, which includes tools for measurement and reporting.
READ »Why JCDecaux's Steve O'Connor is bullish that programmatic will make a difference in outdoor
Today OMA member JCDecaux Australia CEO and OMA Director Steve O'Connor sat down with Tim Burrowes on Unmade to examine the digital to classic ratio as a long term objective and the role programmatic trading will play in the future of #OOH advertising
LISTEN TO PODCAST »Moving Walls forays into new markets with Adsmovil
Moving Walls, a global outdoor advertising enterprise software provider, has entered into a partnership with Adsmovil, a Media Tech company that offers advertisers an audience-first platform for programmatic buying for the Hispanic market in the United States, Latin America, Spain, Portugal, France and Turkey.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
