WOO GLOBAL CONGRESS HONG KONG JUNE 2024
Hong Kong Congress Content Now Available
We have now uploaded all the Recordings and PDFs of presentations/panels from our highly successful Hong Kong Congress. This represents a great resource for all Delegates and Members.
READ AND DOWNLOAD »HONG KONG CONGRESS OBSERVATIONS
A personal view of the WOO Annual Congress in Hong Kong from Natasha O'Connor, CEO of OOHMAA
Recently, I had the privilege of attending the World Out of Home Organization's annual Congress in Hong Kong, and it was an eye-opening experience. Being surrounded by so many passionate individuals, all focused on the Out of Home (OOH) industry's growth, was inspiring and invigorating.
READ »Binkley At The WOO - Key Highlights
Last week, I was fortunate to attend the World OOH conference in Hong Kong. The last time I attended the Event, it was in Toronto, in my backyard, which made it easy. This was my first experience abroad for the conference and my first time traveling to Asia. It was awesome!
READ »Takeaways, dim sum and poems: A report from World Out of Home in Hong Kong
Last week, CEO of Phantom Billstickers, Robin McDonnell, provided us with his thoughts from day one of the World Out of Home Congress, held this year in Hong Kong. In this wrap up, he shares his key takeaways from the sessions and an adventure from his billsticker run around the city.
READ »Insights from the WOO Annual Congress in Hong Kong from Karen Barboza from Backlite Media
The 63rd World Out of Home Organization (WOO) Annual Congress took place in Hong Kong from June 5-7, drawing a record number of 500 participants from 47 countries.The Thursday morning congress began with Dr. Bernard Chan Pak Li, Under Secretary for Commerce at the Hong Kong Government, welcoming over 500 delegates.
READ »WOO GLOBAL CONGRESS HONG KONG - CONGRESS HIHGLIGHTS
'OOH has unique ability to deliver high-impact visuals'
Jas Cai, Media Director and Chief Expert at Huawei Consumer Business Group presented an insightful session on ‘How OOH media can enhance the consumer’s mindset’ at the WOO Global Congress in Hong Kong.
READ »'Automate to enhance OOH measurability, accessibility'
Annie Rickard, Manging Partner of OOH Capital, steered a lively discussion with industry luminaries who shared their thoughts on why it's time to automate OOH advertising transactions.
READ »Retail media is revolutionising DOOH advertising
In a dynamic and rapidly evolving digital landscape, retail media is emerging as a game-changer for digital out-of-home (DOOH) advertising. At the WOO World Congress in Hong Kong, Laetitia Lim, CEO of Quividi, delivered an insightful presentation on "How Retail Media Drives a New Paradigm for DOOH".
READ »The now, next, and wondrous future of OOH
In a captivating session at the WOO Global Congress in Hong Kong, Dino Burbidge, Innovation Consultant and CEO of Dinova, took the centre-stage to share his insights on the ever-evolving landscape of OOH advertising.
READ »OPINIONS
The future of advertising takes center stage at Cannes Lions - here are 5 reasons why
Anna Bager, president & CEO, OAAA, shares how Cannes Lions has evolved into a vital marketplace for networking, innovation, and collaboration, offering invaluable insights into the latest trends and technologies in advertising.
READ »A European Billboard Idea for the US?
Here in Los Angeles, only non-digital off-site signs are allowed on temporary construction walls, and they can’t exceed 250 sf, nor 8 feet in height. That’s quite a contrast to what I observed on my recent trip to Milan. Restoration work is everywhere, and large-scale digital advertising publicly sponsors restoration efforts.
READ »4 Things Small Businesses Want Out of Home Companies to Know
During yesterday’s The Power of Local OAAA webinar (accessible to OAAA members) Corey Elliott EVP of Local Market Intelligence at Borrell and Associates said there are 4 things small businesses want out of home companies to know.
READ »What is out-of-home (OOH) advertising? A beginner's guide for marketers and media buyers
Out-of-home (OOH) advertising, also known as outdoor advertising, refers to billboards, signage, or other highly visual, highly impactful media displayed in public spaces people walk past and drive by every day. It also represents one of the biggest opportunities for advertisers to connect with their target audience outside the crowded context of their personal devices.
READ »ENVIRONMENT AND SUSTAINABILITY
'Delivering on DEI & sustainability targets is an integral part of the growth agenda, not a distraction from it'
Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on DEI and sustainability.
READ »
GARM and Ad Net Zero launch new standards to transform carbon emission measurement in media
Standards for measuring ad carbon emissions have been overdue, but they’re finally here. Now, marketers can back up their green claims with solid benchmarks instead of fragmented data. This progress is thanks to the Global Media Sustainability Framework from the Global Alliance for Responsible Media (GARM) and Ad Net Zero.
READ »DATA AND MEASUREMENT
IPG's Magna: UK adspend growth 'stronger than expected'
The UK registered the highest growth rate among key markets in Magna’s Global Ad Forecast. The UK has recorded “stronger than expected” growth so far this year of 12.2%. This was followed by Japan (11.8%), and France (11.2%).
READ »Does your brand measure up when it comes to mental availability?
More and more brands are talking about mental availability, but talk is cheap. To understand its value you need to recognise it for what it is – a metric to be measured, studied and tracked.
READ »PROGRAMMATIC AND AUTOMATION
A third of marketers will spend more on programmatic DOOH this year, finds Clear Channel research
A third of marketers say they will increase their spending on programmatic DOOH over the next 12 months, according to research from Clear Channel. The report, From Cookies to Cohorts in Context, underscores the growing importance of programmatic digital Out of Home (DOOH) advertising to marketers, as privacy regulations, cookie deprecation, and ID signal loss continue to complicate customer targeting and campaign measurement.
READ »Transform your outdoor advertising: Taggify launches in Honduras with its programmatic platform
The entry of Taggify's DSP platform into the Honduran market provides agencies and brands with the best functionalities for their outdoor advertising. This includes 26 billboards in the cities of Tegucigalpa and San Pedro de Sula.
READ »EVENTS
IOAA Chairman Pawan Bansal to address OAC 2024
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association (IOAA) will be speaking on the theme ‘Biting the bullet for Indian OOH progress’ in the upcoming OOH Advertising Convention that will be conducted in Bengaluru on July 26-27, 2024.
READ »CAMPAIGNS
British Heart Foundation Pay Tribute To Young Football Fans
Teaming up with Saatchi & Saatchi, the UK-wide mural campaign ''Til I Died' honours young football fans who tragically lost to heart disease, while debunking preconceptions
READ »COMPANY NEWS
LUMO Reaffirms Partnership with Daktronics: A Commitment to Excellence
In a world where quality and reliability in LED screen technology are paramount, LUMO proudly reaffirms its enduring partnership with Daktronics. Since establishing in 2016, LUMO has chosen Daktronics as its preferential LED screen manufacturing partner.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
