WOO GLOBAL CONGRESS LISBON JUNE 2023
Lisbon Congress 2023: The Wrap Up
The WOO Lisbon congress was a huge success, drawing, for the first time, over 500 delegates from across the national OOH landscape. This year saw delegates travel from New Zealand, Malaysia and the Republic of Korea, as well a huge influx from Latin America, China and Japan.
READ THE WRAP UP
READ »WOO GLOBAL CONGRESS LISBON JUNE 2023
The Lisbon Congress Sustainability Panel
Members of WOO's new Sustainability Task Force, under blow UP Media CEO Katrin Robertson appeared on a special panel to outline their plan to create a practical tool kit for OOH companies of all sizes to improve their environmental performance.
WATCH THE PANEL »DOOH navigating OOH and digital budgets in a converging world WATCH THE DISCUSSION
Nick Parker, Global CEO of Kinetic Worldwide, sat down with Charles Parry-Oakeden (OMA) to discuss digital budgets in a converging world. Parker stressed the need for more consolidated verification across the industry and echoed back to the theme of ‘5% syndrome,’ which underpinned much of the conference, by noting that “we’re not competing with each other, we’re competing with that 58% online share.” WATCH THE DISCUSSION
WATCH THE DISCUSSION »All Lisbon Congress Content Now Available for Delegates and Members
We have now uploaded all the Recordings and PDFs of presentations available from our Annual Congress held in Lisbon earlier in June. This represents a great resource for all Delegates and Members.
CLICK HERE FOR DETAILS ON HOW TO ACCESS »Borderless DOOH: Key takeaways from the World Out of Home (WOO) Global Summit in Lisbon
The lively city of Lisbon recently hosted the highly anticipated WOO Global Summit, a major event bringing together top minds and influencers in the out of home (OOH) advertising industry. With engaging sessions and vibrant discussions, the summit provided a platform to explore the latest trends and advancements in digital out of home (DOOH) advertising.
READ »OPINIONS
As brands demand more from advertising, here's how out of home is responding
As brand marketers are more focused than ever on driving efficiencies and outcomes and continue to struggle to gain mass reach via other media, out-of-home advertising is proving to be far from a legacy medium.
READ »"There's a discernible trajectory towards a more globalised DOOH ecosystem"
With growing expansion of DOOH networks across geographies and greater adoption of programmatic buying, are we seeing a more globalised DOOH ecosystem evolving? As the head of COMMB, how do you see the globalising trends impacting the overall growth of OOH / DOOH businesses in different markets?
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Reach like never before
After 15 years of covering out-of-home, Campaign UK editor and Outdoor Media Awards first-time chair Maisie McCabe reflects on the sector’s ability to reach broader and wider - but with new sophistication and responsibility.
READ »Digital OOH in the age of load shedding
While load shedding affects various sectors, its impact on DOOH advertising is particularly noticeable. In this digital age, with businesses relying on technology to effectively reach their audiences, the unreliable supply of electricity poses challenges and threatens the growth of this medium.
Read »ENVIRONMENT AND SUSTAINABILITY
Industry News from Cannes 2023: Anna Bager, President & Chief Executive Officer, OAAA
Anna Bager, President & Chief Executive Officer, OAAA, discusses the evolving trends in Out-of-Home advertising, including sustainability initiatives, the importance of communication, and how big brands are utilizing streetwear. Tune in for valuable insights straight from Cannes 2023!
WATCH INTERVIEW »
Posterscope Drives OOH Sustainability Agenda with 100% Recycled and Recyclable Format Posters
Following the industry leading introduction of recycled six-sheet posters for the first time in the UK in 2021, Posterscope has launched 100% recycled and recyclable 48 and 96 sheet roadside format posters, with a new nationwide OOH campaign from BT.
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Turning OOH Into Air Purifiers - Convergent Print And MediaCo To Transform Billboards Into Air Purifying Surfaces
Two of the industry’s leading producers of large and grand-format printing join efforts on Clean Air Day to create partnership to promote EnhanceAir Powered by PURETi technology as a global standard for brands looking to become eco-friendly and help fight global warming by turning their out-of-home and retail advertising into air purifying surfaces.
Read »DIVERSITY
Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion
Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination are still on basis of age, gender and care-giving status. Disabled respondents report the worst lived experiences.
WATCH VIDEO »DATA AND MEASUREMENT
JCDecaux Unveils Report Into Connecting With Gen Z Consumers
With Gen Z making up 20 per cent of Australia’s population, and 30 per cent of the world’s, the Gen Z: IRL Opportunity foresight report provides important insights for brands and marketers trying to capture their attention and stay relevant. JCDecaux highlights how Out-of-Home advertising can be shaped to drive engagement and brand advocacy among this group.
READ »'Deeply concerning': one in five online ad impressions run on Made-for-Advertising sites, draft ANA study shows
The report’s draft findings, seen by The Media Leader and due to be presented at Cannes Lions today, show significant waste in online adspend. Apart from the “startlingly” high amount of expenditure going toward MFA sites (which typically use sensationalist headlines, clickbait, and other low-quality and provocative content to attract visitors), the study found the average campaign runs on 44,000 websites, an amount it called “deeply concerning.”
READ »WOO MEMBER NEWS
Viola Outdoor launches taxi-top digital media screens
Viola Outdoor, a division of Viola Communications, the Abu Dhabi-based media communications specialists, has announced the launch of an innovative leap in the DOOH media arena in a joint venture with Firefly, mobile marketing media solution provider.
READ »PROGRAMMATIC AND AUTOMATION
Broadsign's Jonny Richardson: How To Simplify Your OOH Buying Process With Programmatic OOH
Usually when talking about efficiencies within the context of Programmatic OOH, most conversations centre around CPMs, tech fees or whether it’s more or less expensive than a traditional OOH buy. However, what is less talked-about is the softer efficiency purely from a time/effort perspective, from planning a campaign to its execution.
READ »WTF is Fixed Point Programmatic?
In episode 6 of the Life in Programmatic Digital out of Home, Dom Kozak, Head of Programmatic at JCDecaux UK, is joined by Dan Larden, Chief Strategy Officer at TPA Digital, a true pioneer in the programmatic digital out of home (prDOOH) space and champion of the concept of ‘fixed point programmatic’.
LISTEN TO PODCAST »CREATIVE AWARDS
British Airways and Uncommon win outdoor Grand Prix at Cannes despite controversy
Uncommon Creative Studio’s first campaign for British Airways has won the outdoor Grand Prix at Cannes Lions. The campaign, which uses 512 executions to showcase our true motivations for travel, won over the judges in a hard-fought category that saw a 7% rise in entries this year.
READ »CAMPAIGNS
TMW Unlimited and the Trussell Trust help food banks support their local communities
With the support of TMW Unlimited (part of UNLIMITED), the Trussell Trust has launched Put It On Your List, a dynamic out-of-home campaign that alerts shoppers to the real-time needs of food banks in their area.
READ »As Snap and Meta Lose Momentum, Out-of-Home Advertising Gains Steam
After a five-year hiatus from OOH, direct-to-consumer (D2C) brand Bombas has made a foray back into the marketing channel, cautiously exploring new strategies to gauge their effectiveness. In its latest campaign, which extends over five weeks, Bombas adopts a multichannel marketing strategy, with an emphasis on New York City. While employing an OOH approach, the campaign goes beyond apparel sales.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
