World OOH News June 26th 2020

OPINION

Out-of-Home and Brand Safety in the COVID-19 Era

On June 16, Anna Bager, President and CEO of the Out of Home Advertising Association of America (OAAA) sat down with Scott Wells, CEO of Clear Channel Outdoor Americas (CCOA) for an engaging and oftentimes surprising conversation about Out-of-Home (OOH) advertising and brand safety. 

Maximum impact, minimal budget is the industry mantra as spend switch flicks on

Australia’s response as a nation to Covid-19, the droughts and the bushfires – everything that 2020 has thrown our way – has been an inspirational demonstration of comradery. We’ve given ourselves an opportunity to show the rest of the world how we’re going to get our local economies humming again.

Why hyperlocal OOH content is the best bet for brands post lockdown

After three months of lockdown, the nation is finally in the unlocking stage, which is indeed a big relief for the Out of Home (OOH) ecosystem. In the post lockdown environment, according to industry experts, hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood.

Digital out of home and its verification capabilities the next big thing for advertisers in APAC?

For the uninitiated, Digital Out-of-Home (DOOH) refers to ads, and video showcased outside the home at billboard locations such as bus shelters, shopping centers, and large roadside billboards. 

DATA

Kinetic Viewpoint: OOH audience in recovery

Journeys is Kinetic’s behavioural planning platform. Journeys fuses multiple behavioural and attitudinal data sources, including Adsquare mobile SDK data and retail footfall, with Route data to develop a detailed picture of audience activity.  

Geopath: Distance travelled is 86-97% of normal, depending on region.

Daily miles traveled are 86-97% of normal with the highest rebound from covid in the North Central regions and the lowest rebound in the Northeast according to Geopath’s COVID 19   Regional and DMA Analysis dated June 22, 2020.  Download the 107 page report and you can see trends for your DMA.

Last Week's UK Mobility Index was 69.5 (w/e 19th June 2020)

Last week’s (w/e 19th June) UK Mobility Index was 69.5, up from 68.1 (w/e 12th June) versus the lockdown baseline of 100, according to data from our mobile partner Three UK. So, overall UK mobility is now just under 70% of 'normal' and still increasing. 

PROGRAMMATIC AND AUTOMATION

Vistar Media and Vibenomics Partner for First Programmatic Audio Out-of-Home Offering

Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, today announced its partnership with Vistar Media, the leading global provider of software for digital out-of-home (DOOH).

Verizon Media aims to be a leader in programmatic DOOH advertising

Owner of AOL and Yahoo! Verizon Media recently emerged as a major player in programmatic DOOH advertising. Iván Markman, Verizon Media’s Chief Business Officer, spoke to Mel Stott about the company’s involvement in this new niche.

AdQuick.com Launches Programmatic Software to Take the Risk and Uncertainty OOH

AdQuick.com, the Out-of-Home (OOH) AdTech company, today announced its new programmatic demand-side platform (DSP) for Digital OOH (DOOH). AdQuick's DSP offers unparalleled access to digital screens with 48-hour attribution reporting, multiple SSP integrations, and geospatial audiences targeting.

CREATIVITY

Expert judges seek inspirational ideas in Ocean's Crucial Creative Competition

Ocean has announced the line-up of the judging panel for its Crucial Creative Competition, a new £1million prize fund to help rally advertisers and agencies as the Covid-19 crisis begins to ease. 

COMPANIES AND ASSOCIATIONS

PATTISON Outdoor Advertising Makes Major Moves in Montreal by Partnering with Devimco Immobilier and La Presse

PATTISON Outdoor Advertising, Canada’s largest Out-of-Home provider, is proud to announce it has partnered with Quebec-based real estate developer, Devimco Immobilier, and French-language digital news editor, La Presse.

OMANZ Launches Industry First Placement Policy

The Out of Home industry has united through the Outdoor Media Association of New Zealand (OMANZ) to take an active role in minimising exposure of restricted messaging to children and young people through the industry Placement Policy. 

DPAA Announces Creation of Advisory Board to Help Improve Diversity & Inclusion in Out-of-Home Industry

 DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community, announced today that it has created a Diversity & Inclusion Advisory Board.

Smartlink: A Made in America Success Story

Today DJ Jennings, Chief Revenue Officer for Outdoorlink talks about how the company’s Smartlink product helps out of home companies cut costs and improve service.

EVENTS

ISE announces early details of Barcelona debut

Following news that the Fira de Barcelona is set to reopen for business in September, ISE has begun to announce details of the 17th edition of the biggest AV trade show in the world. ISE 2021 takes place on 2-5 February.

Looking Ahead to CES 2021

CES 2021 planning is in full swing, and we are committed to bringing you the most influential tech event in the world. In January, we plan to convene the technology industry, both physically in Las Vegas and digitally online. 

WOO GLOBAL DATABASE

The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.