WOO GLOBAL CONGRESS LISBON - JUNE 2023
WOO Global Congress Lisbon June 7th - 9th. Details of the Congress Programme available here
WOO's annual conference starts next Wednesday - June 7th in Lisbon Portugal. Congress includes a packed conference programme with leading industry speakers from across the globe representing all aspects of the OOH ecosystem. Click below for full details.
READ AND REGISTER »Natalia Rojas, Fiona FitzGibbon and Jorja Wilkins to present 'The Power of Classic Out of Home in a Digital World' on Day 1 of the WOO Global Congress
Natalia Rojas, Fiona FitzGibbon and Jorja Wilkins to present 'The Power of Classic Out of Home in a Digital World' on Day 1 of the WOO Global Congress. This session aims to explore the opportunities and challenges for this traditional form of OOH to become more automated and flexible for buyers and sellers while simultaneously ensuring that it remains relevant and valuable in the increasingly digital world we operate within.
READ »Rick Robinson to open the afternoon session of Day 1 at the WOO Lisbon Congress
Rick Robinson, CEO of PJX Media will open the afternoon session on Thursday with a presentation entitled the “The People's Space". It's a quick-moving and entertaining look at the role of OOH media's impact in the public space.
Read »OPINIONS
JCDecaux UK co-CEOs: OOH sector needs brave marketers
Chris Collins and Dallas Wiles tell Ella Sagar about their plan for outdoor to attract 10% of UK advertising spend — more than double what it is today — and stop harking back to the pre-pandemic times.
READ »OOH Uncut Podcast: Anna Bager
Anna Bager, President & CEO, OAAA, joins host Rick Robinson, CEO, PJX Media, on OOH Uncut, the podcast featuring leaders in the Out of Home media world.
WATCH THE PODCAST »DOOH: The Forecast Is Bright
The Gods weren’t smiling on the British Isles this month where the heavens opened as the nation crowned its new King and Queen. A gift for those swift footed OOH advertisers not running either a Royal motif or commemorative creative.
read »Indie Agencies, Mid-Market Brands & Multi-Channel Advertising Are A Perfect Love Triangle
Caroline Campbell, vice president of sales APAC, at StackAdapt, explains why new programmatic advertising platforms are delivering independent agencies and mid-market brands the opportunity to deliver cost-effective commercial messages across any media platform.
READ »The luxury market will be key to OOH bucking this year's downward trend
Three growth engines are profoundly reshaping the market luxury market, which is driving spend on outdoor media, writes Mediabridge’s co-founder.
READ »ENVIRONMENT AND SUSTAINABILITY
Sustainable OOH Advertising - 9 Strategies To Improve Your Environmental Impact
There’s a cost to every form of advertising, and that cost isn’t just monetary. Somehow, some way, it takes resources to create and deliver advertising, and OOH advertising is no different. As climate change dominates the newsfeed, more companies are looking for ways to reduce their carbon footprint. With sustainable OOH advertising strategies like what you’ll find in this article, you can deliver on that goal.
read »EVENTS AMD AWARDS
2023 Canadian Out-of-Home Awards Gala Recap
Watch here for a few highlights from the inaugural Canadian Out-of-Home Awards gala on May 25th at Arcadian Court in Toronto - A fantastic event celebrating the many creative and innovative achievements of the industry.
WATCH SUMMARY »TECHNOLOGY
The Introduction Of Robotics To Outdoor Advertising
For years, people have wondered what the future holds for the country's workforce, and even more so when Amazon introduced the Scout—a delivery robot system—in 2019. Although Amazon stopped testing its six-wheeled delivery robots, autonomous mobile robots (AMRs) have continued to grow in popularity.
READ »DATA AND MEASUREMENT
OMIG launches open-source OOH audience measurement framework
The Outernet Marketing Innovation Group (OMIG), a regional industry initiative spearheaded by global ad-tech company Moving Walls and The Association of Advertising and Marketing Singapore (AAMS), has announced the release of an open-source document which encapsulates OOH audience measurement with a particular focus on the concept of the impression multiplier.
READ »Out \ Look: The Point of Search
Consumers more likely to search and purchase on mobile when out of home. The launch of a new, ground-breaking study into consumer search behaviours has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home.
READ »OOH media grew 86% in '22 to INR37 bn; expected to reach INR53 bn by '25
The OOH (out-of-home) media grew 86 percent in 2022 to INR37 billion, the value of which includes traditional, transit and digital media, but excludes untracked unorganized OOH media such as wall paintings, billboards, ambient media, storefronts, proxy advertising, etc., according to a Ficci-EY report.
read »QMS' expansion in Queensland delivers 30% increase in unique audience
QMS’ digital expansion in Queensland has resulted in an increase in audience reach, according to new data from MOVE. The results found a 30% increase in unique audience reach across the state compared to 2020.
READ »CREATIVITY
What creative trends and techniques are you seeing globally and how can we maximize these trends in OOH to get better ROI etc?
From bold 3D digital illusions and special effects to giant analogue formats, digital advancements and technologies such as artificial intelligence, augmented reality and virtual reality are driving exponential success for OOH.
READ »PROGRAMMATIC AND AUTOMATION
Dear digital marketers: Why you should be thinking pDOOH
For some time now, online buyers haven’t had to do much hard work in convincing advertisers to direct a fair chunk of their ad spend towards ‘conventional’ digital channels.
read »The omnichannel strategy: building a smooth and cohesive path to purchase
The prevalence of OTT, DOOH, CTV and mobile presents a unique opportunity to reach a wider audience and build your brand. However, running ads on multiple channels to connect with customers at different touchpoints traditionally requires complex planning and activation strategies.
read »Vpon and VIOOH Forge Strategic Partnership to Pioneer the Future of Outdoor Advertising with Big Data and AI Technology
HONG KONG - Vpon Big Data Group (Vpon), a leading big data company in Asia, has announced a strategic partnership with VIOOH, the world's foremost high-quality digital out-of-home advertising supply-side platform. This collaboration leverages Vpon's diverse and extensive mobile data and AI creative technology, "InVnity", along with VIOOH's global digital outdoor advertising programmatic inventories.
Read »COUNTRY - COMPANY NEWS
Partner Spotlight: GroupM Korea
Youngji Moon, Programmatic Trader at GroupM sat down with our team to discuss the importance of integrating programmatic digital out of home (DOOH) into an advertiser’s marketing mix, how it has contributed to GroupM’s success and shares valuable advice about the best way for advertisers can collaborate with adtech providers.
read »How Ad Works Media is Shaking Up Papua New Guinea's Media Landscape with DOOH
There’s a lot to look out for in the southern hemisphere, with the future of digital-out-of-home (DOOH) on a promising climb in the Asia Pacific region. DOOH advertising is predicted to grow by 14.1% annually from 2021 to 2023—an increase that can be attributed to the digitization of and growing technological advancements in out-of-home advertising.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
