WOO GLOBAL CONGRESS HONG KONG JUNE 2024
WOO Congress sets sail for Hong Kong
The 2024 World Out of Home Organization Global Congress will be held in Hong Kong from June 5-7 2024. This is the first time the Global Congress has been held in the Far East although a highly successful in-person regional event was held in Kuala Lumpur, Malaysia in October 2022.
READ »WOO GLOBAL CONGRESS LISBON JUNE 2023
Demystify Digital: True incremental Value for Advertisers
Christian Schmalzl Co-Chief Executive Officer (Co-CEO) of Ströer Management SE gives a great overview about the current developments of DOoH in the German market including tech & data developments as well as insights on how to pitch DOoH with advertisers and how to integrate DOoH into the cross media mix.
WATCH PRESENTATION »Actions speak louder than words - 'Let your words teach and your actions speak'
Annie Rickard (OOH Capital) and Marc Fenty (Horizon) took to the stage in LIsbon to discuss the fact that although DEI (Diversity, Equity, and Inclusion) initiatives have become increasingly important over the last three years, that there is still room for improvement.
WATCH THE DISCUSSION »WOO MEMBER NEWS
World Out of Home Organization signs up 11 new members from across the world
Following a highly successful World Congress in Lisbon, The World Out of Home Organization has extended its reach within the global industry by signing up a further 11 new members from Europe, the United States, Asia and the Middle East.
READ »WOO OPINIONS
Top Voices - Part III: Tom Goddard
In the 3rd edition of the D/OOH Report Top Voices mini interview series we talk to one of the Out Of Home industry's most knowledgeable people; Mr. Tom Goddard, President of the World Out of Home Organization.
READ »OPINIONS
Modern OOH: Here's why you should integrate digital experiences into your OOH advertising
In 2016, I wrote an article about the three phases of advertising evolution. It discussed the big paradigm shift since the mid-’90s, grounded in the emergence of the consumer internet and out-of-home advertising’s role. Today, the relevance of the article is stronger than ever and smart brands are really getting the out-of-home consumer.
READ »Looking back over your career what technologies stands out as significant game changers for OOH and what do you predict is yet to come? Ben Milne, Dentsu
I celebrated my 46th birthday recently meaning that I now have the privilege to say that I have spent exactly half of my entire life working in the beautiful medium that is out-of-home. In that time, we have seen tremendous change driven by technology, and the creativity with which it’s been applied by all the smart people in our industry.
Read »Marc Fenty Discussion on OOH Uncut Podcast with Rick Robinson
Marc Fenty, SVP, Director of OOH, Horizon Media, joins host Rick Robinson, CEO, PJX Media, on OOH Uncut, the podcast featuring leaders in the Out of Home media world.
LISTEN TO PODCAST »Stop Chasing Gen Z - Reach and Engage Them
First up, I have a confession to make, I’m not in Gen Z! [pause for laughter/shock effect]. But I was once, and I can honestly say that there are four brands that I have been loyal to since I was the age that Gen Z are now: NatWest, Nike, H&M, and Walkers crisps.
read »EV charging stations drive new OOH opportunities for advertisers
As the world enters an age of growing activism, 82% of consumers expect businesses to step up when it comes to climate change and the environment. They’re also more sustainably-minded, with nearly half (48%) self-identifying as “climate-conscious” in their purchasing decisions.
READ »DATA AND MEASUREMENT
Out of Home Has Changed - It's Time for Marketers to Catch Up
While new technologies and greater reliance on analytics have driven significant advancements in measurement across the advertising landscape, out of home (OOH) has always faced a unique set of challenges related to performance measurement.
READ »Transforming OOH through the OMC
The past two years have been a period of massive transformation for the Outdoor Measurement Council (OMC). With our ROAD currency updated to our new audience data ROAD 2.0 and our new methodology and software partner MGE Data, the OMC have certainly hit the fast forward button.
read »What are the biggest opportunities that Mobile data and Location technology offer the OOH and Digital OOH industry? - DOOH
The rise of technology in OOH has impacted buying and selling, creative delivery, audience measurement, attribution, reporting, to name a few, but what are the biggest opportunities that Mobile and Location technology offer OOH and DOOH that have not yet been embraced fully or at all, and still offer a major upside to the various stakeholders in the industry?
READ »PROGRAMMATIC AND AUTOMATION
Programmatic OOH outperforms online effectiveness
A flexible omnichannel approach is key to media planning success as programmatic out of home beats digital and social in effectiveness benchmarks.
READ »The Rise of Programmatic Outdoor: What Advertisers Need to Know
After a difficult couple of years, digital out of home (DOOH) now appears to be going from strength to strength. But how are advertisers currently engaging with programmatic digital out of home? How does programmatic DOOH fit into multi-channel strategies, and how do advertisers manage the differences between public and private screens?
WATCH DISCUSSION »JCDecaux announces integration with Google platform in Brazil
JCDecaux, the world’s leading media company Out of Home (OOH), has just announced the integration of its portfolio with Google’s programmatic media solution, Display & Video 360 (DV360), made possible through VIOOH, a digital platform premium of OOH and world leader in Supply Side Platform (SSP).
READ »Vistar Verify: DOOH Needs Quality Inventory Standards
Vistar Media wants to help establish quality inventory standards for the DOOH market. To that end, it has launched Vistar Verify. The program creates a shared definition of quality inventory in the Vistar marketplace using manual and automated checks.
Read »CREATIVITY
How To Create Eye-Catching Billboard Artwork
The concept of ‘standing out from the crowd’ is central to the purpose of advertising, as brands look to leverage various channels to compete directly with rivals and claim a viable share of their target market.
READ »Innovation Catalyst - Hellmann's Pakistan sets the new industry standard unleashing the magic of tech & creativity, launching 1st ever 3D anamorphic projection
Step into a world where technology meets creativity as Hellmann's Pakistan unveiled its first-ever 3D Anamorphic projection. The projection happened at one of the busiest food streets in Karachi, Pakistan that defied boundaries and brought the brand to life in breathtaking dimensions.
WATCH VIDEO »Will 3D add a new dimension to DOOH in India?
Over the last couple of years, the OOH industry has evolved exponentially. The fast-evolving industry is going through a transformative phase post-pandemic and the industry is expected to cross Rs 4,106 cr in AdEx in 2023. The brands including Tata Tanishq, Nike, Bata, Hyundai, Renault and Vivo have already shifted to 3D advertising model and are investing heavily in the campaigns.
READ »WIOO MEMBER NEWS
All aboard: oOh!media wins golden '$20m' ticket for Sydney Metro advertising
Two years after losing the lucrative Sydney Trains contract to rival JCDecaux, oOh!Media has entered into a new rail contract to provide and manage out of home advertising across two lines of the Sydney Metro network, including its CBD stations.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
