WOO GLOBAL CONGRESS MEXICO CITY - JUNE 2025
oOh!media CEO Cathy O'Connor to be headline speaker on growth of Retail Media at forthcoming WOO Annual Congress
oOh!media CEO Cathy O'Connor is the first speaker to be announced for the World Out of Home Organization's forthcoming 2025 Annual Congress in Mexico City. O'Connor will explore the growth of retail media and its opportunities for the Out of Home industry.
READ AND REGISTER »WOO AWARDS 2025
Take your opportunity as a WOO Member to make nominations for the WOO Awards 2025
We presented our eighth WOO awards at our Congress in Hong Kong last June. These Awards have become a benchmark for excellence in Out of Home industry.. The WOO Awards 2025 will be presented during the next Annual Congress (June 4th-6th) in MEXICO CITY on the first full day of Congress - Thursday June 5th. YOU HAVE JUST UNDER 3 WEEKS TO NOMINATE
READ AND NOMINATE »ENVIRONMENT AND SUSTAINABILITY
Ocean Outdoor's environmental fund launches for 2025
Ocean Outdoor’s annual environmental fund, Drops in the Ocean, has returned for 2025 with six environmental partners granted advertising space across Ocean’s out-of-home (OOH) portfolio. Each year, Ocean donates 2% of the UK’s reported OOH revenue in screen space to organisations associated with sustainability and the preservation of the planet for current and future generations.
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Advancing carbon transparency in digital out-of-home with Broadsign and Scope3
The out-of-home (OOH) advertising industry is undergoing a major transformation, with companies across the sector working to reduce the environmental impacts of advertising. As more brands and agencies set ambitious corporate carbon reduction goals this year, businesses need reliable carbon measurement data to track and minimize marketing’s impact on their footprint.
READ »OPINIONS
Out of home, into the future
As the advertising landscape continues to evolve, out-of-home (OOH) is undergoing a seismic transformation, propelled by technological advancements and growing pressure to make the industry more automated and sustainable.
READ »Digital Screens and Software: Are Digital Screens Competition or Complimentary?
At last year’s World Out of Home Europe Forum in Milan, Christian Schmalzl, chief executive officer of Ströer Media, highlighted the important role of classic billboards in comparison to digital screens. Schmalzl observed that “most of the current momentum is digital” but pointed out the unique selling point of classic out-of-home (OOH).
READ »The Pivot by Stephen Freitas of OOH Capital
Often changing market conditions, particularly the technological capabilities of the time, serve as the catalyst for a pivot. Although pivots may sometimes be indicative of a business in trouble, they are not a sign of failure. Rather, a pivot could represent a business or industry making a proactive and strategic decision to increase its chances of success.
READ »Tech-Led Disruption in DOOH: Insights from Amanda Dorenberg
The advertising landscape is undergoing a profound transformation, with technology playing a crucial role in redefining how brands engage with consumers. In the realm of out-of-home (OOH) and digital out-of-home (DOOH) advertising, this shift is not just about innovation—it’s about creating more dynamic, personalized, and impactful campaigns.
READ »AWARDS AND EVENTS
The Best Of The Best: OOHMAA ANNOUNCES 'The Speccies' Category & Grand Prix 2024 Winners!
The inaugural year of the OOHMAA Awards has been nothing short of incredible! The overwhelming engagement from creative and media agencies has highlighted how much Out of Home resonates as a platform—a space where bold ideas, clever execution, and standout creativity truly come to life.
READ »OAC 2025 to be held in Mumbai on July 18 & 19
The Indian out of home (OOH) advertising industry’s premier knowledge sharing and networking event, the OOH Advertising Convention (OAC), is back with its 19th edition. To be held on July 18 & 19, 2025, at the Westin Powai, Mumbai, OAC 2025 will direct focus on the theme, ‘Mapping a New OOH-scape’, aimed at enabling industry stakeholders to push new OOH boundaries and map exciting new possibilities.
READ »Adwanted Media Research Awards 2025: JCDecaux lands Grand Prix
The 10th edition of the Adwanted Media Research Awards took place on Wednesday at London’s Banking Hall, with JCDecaux taking home four gongs, including the top Grand Prix.
READ »DATA AND MEASUREMENT
Ireland's full-year OOH expenditure grew by 18% at EUR 73.3m (Talon)
2024 was a stellar performance for OOH, with the full year OOH expenditure closing out at +18%. Each quarter outperformed the last, with Q4 OOH expenditure closing at 16% higher than Q4 in 2023. The steady growth throughout the year demonstrates a surge in OOH, blending innovation with real world audience experiences delivering effectiveness to advertisers and brands.
READ »PROGRAMMATIC AND AUTOMATION
VMO Launches Programmatic Social Campaign Outdoor Amplifier Tool
VMO has launched a market-first programmatic outdoor solution, Social Journeys, enabling brands to seamlessly amplify their existing social media campaigns across VMO’s extensive outdoor network and formats.
READ »COUNTRY NEWS
OoH yet to fully recover from COVID-19 - OAAN boss
DESPITE the gradual recline of COVID 19 memories from the consciousness of individuals and businesses globally, the President of the Out-of-Home Advertising Agencies of Nigeria (OAAN), Mr. Sola Akinsiku, says the effects of the pandemic, which affected lives and livelihood, still live with the nation’s out-of-home (OoH) advertising, till date.
READ »COMPANY NEWS
Ströer Achieves Record Revenues
Ströer, the leader in Germany’s out-of-home market, reported strong results for the past financial year. Its core OoH business grew organically by 11.5%, while total revenue rose by 7% to EUR 2.05 billion. The main drivers of growth were DooH and pDooH, which increased by 34%. Future growth is expected from AI, software, and data, along with network expansion and higher utilization.
READ »BackLite Media unveils latest addition to Landmark Series: The Oryx Shantelle Nagarajan
BackLite Media has unveiled its newest digital out-of-home (DOOH) offering, The Oryx, in an effort to redefine Dubai’s outdoor advertising landscape. As part of the OOH media company’s Landmark Series, The Oryx is strategically positioned ahead of the renowned Triple Crown on Sheikh Zayed Road, aimimg to offer brands unparalleled visibility, prestige, and maximum impact.
READ »CREATIVE
Three ways to capture attention with DOOH creative
In the dynamic world of out-of-home (OOH) advertising, standing out requires more than just visibility—it demands creativity that captivates and engages.
READ »Creative: the make-or-break factor in Out-of-Home advertising
You have two seconds to grab attention, so don’t be dull, keep messaging simple, brand up top, and make people feel good. JCDecaux’s Abigail Holmes on how to double the commercial effect of Out-of-Home ads in seven words – or fewer.
READ »CAMPAIGNS
The 'Media Buyer' Should've gone to Specsavers new OOH on iconic Ponsonby Road billboard
Specsavers is back with a new OOH asset that sees a fresh twist on its beloved sight gag. This time the ‘media buyer’, EssenceMediacom, had a ‘Should’ve gone to Specsavers’ moment due to poor eyesight when securing the billboard space for the latest ad campaign.
READ »OUTFRONT Celebrates Women's History Month 2025
OUTFRONT is proud to announce a series of initiatives to honor and celebrate the achievements of women in leadership, art, culture, and innovation throughout Women's History Month this March. With a continued partnership with Ad Age, a collaboration with The Female Quotient, and a special MOMENTS series, OUTFRONT aims to highlight the contributions of women throughout history and in contemporary society.
READ »Macca's Brings Spreadsheet Art to CBD in 'Return to Routine-ish' Campaign
As Aussies get back to the grind, Macca’s is reminding office workers that there’s a simple way to bring a little joy to routine, with eye-catching spreadsheet artworks in an out-of-home campaign.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
