WOO AWARDS 2025
Take your opportunity as a WOO Member to make nominations for the WOO Awards 2025
We presented our eighth WOO awards at our Congress in Hong Kong last June. These Awards have become a benchmark for excellence in the Out of Home industry. The World Out of Home Organization’s Awards 2025 will be presented during the next Annual Congress (June 4th-6th) in MEXICO CITY on the first full day of Congress - Thursday June 5th. YOU HAVE JUST UNDER 2 WEEKS TO NOMINATE
READ AND NOMINATE »WOO MEMBERS GLOBAL CALL
All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday March 27th
Join other WOO members on next week’s call when we’ll be welcoming new members, talking about forthcoming events including our Global Congress in Mexico City June 4-6 and the much awaited Regional Forum in Seoul. We will also have updates on this year’s WOO Data Survey and our Sustainability Initiative as well as a presentation from the Canadian Market.
READ »ENVIRONMENT AND SUSTAINABILITY
Circular economy in OOH advertising: The shift towards reusable digital billboards
The advertising industry has taken a leap towards sustainability and efficiency with regard to resource use. This paradigm shift can be termed as circular economy, wherein reusing, repairing, refurbishing, or recycling are preferred instead of the traditional "take, make, dispose" model.
READ »OPINIONS
Unlocking New Revenue Streams and Engaging Consumers in a Changing Media Landscape
At the Global Retail Conference 2025, Mark Boidman, Partner and Head of Global Media at Solomon Partners, delivers a compelling talk about how digital media advertising is reshaping the retail industry. He breaks down the shifts happening in media today and explains how businesses can take advantage of these changes to grow their revenue and better connect with customers.
READ »Simplification and scale: The new era of outdoor media
After 35 years in the out of home advertising industry, including roles as global chief investment officer and CEO at major agencies, I've witnessed numerous transformations in our sector. As we move through 2025, I see several critical trends reshaping the digital out of home landscape that deserve attention.
READ »Why Large-Format DOOH Is Leading the Way
As the advertising landscape evolves, Large-Format Digital Out-of-Home (DOOH) is stealing the spotlight—and for good reason. Its ability to command attention, drive engagement, and elevate brand impact is unmatched. This month, we dive into why DOOH is shaping the future of advertising.
READ »OOH in South Africa: Where We Are & The Road Ahead
Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising continue to prove their effectiveness, relevance, and impact in today’s media landscape. According to Kantar Media Masterchef 2025, consumers prefer OOH because it is eye-catching, less intrusive, and doesn’t overwhelm them with excessive targeting, unlike many online and digital platforms. OOH delivers a better ad experience for consumers.
READ »Why new-age brands are making billboards for social media
New Delhi: Are billboards now more about going viral online than catching eyes outdoors? And if brands are paying twice—once for the billboard and again to amplify it on social media—is this a smart strategy or just expensive digital bait?
READ »EVENTS
DSS Europe 2025 Extends to Three Days
From May 21 to 23, 2025, the digital signage industry’s top professionals will gather at the Hilton Munich Airport for DSS Europe. Due to high demand, the summit is expanding to three days, featuring the new Technology Track. DSS Europe will return in 2025 at the Hilton Munich Airport, but now extended to three days for the first time.
READ »DATA AND MEASUREMENT
Euan Mackay named Route CEO
Route has appointed Euan Mackay as CEO. He succeeds Denise Turner, who last month announced that she was leaving the OOH joint industry currency (JIC) to join the IPA as its new media research director. Mackay will officially take on the role in July, following a handover period before Turner’s departure.
READ »JCDecaux reveals new insight into the power of airport advertising
JCDecaux Airport has revealed new insight into the power of the airport to drive results for brands, unveiling new ‘The Luxury of Choice’ research into the purchasing habits of the most affluent passengers. The study underlines the opportunity to influence these passengers through brand-building activity, leveraging the importance placed on brand values, authenticity and quality by an elite audience that is not constrained by budget.
READ »PROGRAMMATIC AND AUTOMATION
Automating OOH Beyond Programmatic
From smart homes to driverless vehicles, AI assistants, and beyond, the era of automation is upon us. In seconds, I can book a rideshare home, order dinner for delivery upon my arrival, and schedule my alarm to disarm from my phone.
READ »'Programmatic OOH moves into the mainstream', Alice Beecroft, Yahoo
We’re continuing our focus on DOOH as part of an overall omnichannel strategy to improve the individual successes of each channel for mutual uplift in performance. In particular, we see great success in aligning OOH and CTV advertising thanks to greater oversight of local audiences and things like geolocation technology.
READ »pDOOH set to become dominant player in the broader digital ecosystem: Gulab Patil
The rise of programmatic digital out-of-home (pDOOH) advertising is directly linked to brands seeking greater transparency in planning, executing and monitoring their OOH campaigns. It’s causing a fundamental shift in the OOH ecosystem, enabling data-driven decisions, automated ad placements, real-time optimisation, precise targeting, efficient measurement and now even delivering outcomes.
READ »The Future of OOH in Australia: Why Programmatic DOOH is a Must for Modern Marketers
As consumer behaviour evolves and media consumption habits shift, marketers in Australia are reassessing their approach to traditional advertising, investing in more holistic media buying.
READ »Hit Launches Global Large-Scale DOOH Sales in Partnership with Vistar Media
Hit’s DOOH media network has integrated with Vistar Media’s programmatic advertising platform, enabling brands and marketers worldwide to access some of the most impactful and visually striking digital billboards in Japan, maximizing their reach and engagement.
READ »COMPANY NEWS
Pikasso Italia Launches the Third Digital Screen of the Milano Collection
Pikasso Italia, the OOH and DOOH outdoor advertising concessionaire, announces the digitization of the third location of the “Milano Collection” (a predominantly DOOH portfolio launched two years ago) with a brand-new 4x9m LED located on Viale Pasubio 1, overlooking Piazza XXV Aprile.
READ »JCDecaux Gives a Twist to Digital Offer in Chile
JCDecaux, the world's number one outdoor advertising company, announces the launch of its street furniture and large format digital programmatic offering in the city of Santiago, Chile, complementing JCDecaux's programmatic offering for Latin America.
READ »RTA Grants Metro Station Naming Rights To Al Fardan Exchange
Dubai’s Roads and Transport Authority (RTA) has signed an agreement granting Al Fardan Exchange the naming rights for Al Khail Road Metro Station, which will now be known as Al Fardan Exchange Metro Station. This naming rights agreement presents a valuable branding opportunity for Al Fardan Exchange, leveraging Dubai Metro’s prime locations to enhance brand visibility and enable direct engagement with a diverse commuter base.
READ »CAMPAIGNS
Walkers and Heinz tease their latest collaboration with OOH campaign
Hot on the heels of the viral reintroduction of Lea & Perrins Worcester Sauce flavour crisps, Heinz and Walkers have once again piqued the curiosity (and tastebuds) of snack fans with a cryptic DOOH and social campaign which hints at the return of an iconic flavour.
READ »System1 and JCDecaux UK's OOH Of the Month
We share three of the best ads we’ve seen over the past month. OOH Of the Month is a collaboration between System1 and JCDecaux UK, so as well as the metrics you might be familiar with from System1, we’re bringing in JCDecaux UK’s Attention Score, which predicts the elements of each ad that will attract audience focus.
READ »Magnum abducts our radio waves with ingenious sonic branding ad
Ice cream brand Magnum has released an immersive new campaign that makes ingenious use of sonic branding. Capitalising on the iconic cracking chocolate sound associated with its sweet treats, the brand's playful campaign is a mouthwatering multisensory experience that pushes the boundaries of traditional marketing.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
