WOO GLOBAL CONGRESS MEXICO CITY - JUNE 2025
JCDecaux global data chief headlines Day Two of World Out of Organization Annual Congress in Mexico City
JCDecaux Group Chief Data Officer Sylvain Le Borgne will be the Keynote Speaker on Day Two of the World Out of Home Organization's Global Congress in Mexico City from June 4-6. The theme of Le Borgne's address is How Tech Brings OOH to the Next Level.
READ AND REGISTER »WOO AWARDS 2025
Take your opportunity as a WOO Member to make nominations for the WOO Awards 2025
We presented our eighth WOO awards at our Congress in Hong Kong last June. These Awards have become a benchmark for excellence in the Out of Home industry.The World Out of Home Organization’s Awards 2025 will be presented during the next Annual Congress (June 4th-6th) in MEXICO CITY on the first full day of Congress - Thursday June 5th. YOU HAVE JUST UNDER 1 WEEK TO NOMINATE
READ AND NOMINATE »OPINIONS
Why OOH is in rude health - with JCDecaux's Chris Collins and Dallas Wiles
This month, JCDecaux reported strong fiscal year 2024 earnings: the global business saw 9.7% organic growth, while JCDecaux grew 18.4% in the UK — a growth figure more typically associated with tech giants.
LISTEN TO PODCAST »How Familiar Faces Elevate Brand Recall in Out-of-Home (OOH) Advertising
In the fast-paced world of advertising, brands are constantly seeking innovative ways to engage audiences and reinforce brand recognition. One effective technique in Out-of-Home (OOH) advertising is the use of familiar faces. Whether it’s a celebrity, influencers, or cultural icons, leveraging familiarity in advertising taps into powerful neurological responses that enhance memory retention and engagement.
READ »Podcast: Emma Strain, Transport for London
Emma Strain, Customer Director at Transport for London, joins Ian Whittaker to delve into the world-famous network's marketing strategy, the importance of a customer-focused approach and how the network continues to evolve - connecting communities and fuelling London’s economic growth. She also discusses why OOH in London presents a distinct opportunity for brands and the recent announcement from JCDecaux and TfL of the expansion of The London Digital Network.
WATCH THE INTERVIEW »Billboards, Brands, and Beyond: Insights from Kingsley Onwukaeme, OOH Industry Leader
Kingsley Onwukaeme is a leading voice in Africa’s Out-of-Home (OOH) advertising industry. With over a decade extensive industry experience, he has passion for pushing the boundaries of traditional OOH, he explores the intersection of advertising, pop culture, sustainability, and digital transformation.
READ »What my trip to Shenzhen taught me about Digital Screens
During my recent visit to Shenzhen, China—often called the "Silicon Valley of Hardware"—I had the chance to experience firsthand why this city is the global hub for cutting-edge display technology. Walking through its vast technology districts and visiting top manufacturers like Absen, I saw the future of digital screens in action.
READ »ASSOCIATION NEWS
Outsmart calls for government reforms to boost OOH sector
Outsmart is calling on the government to support bolstering growth in the OOH sector by removing business rates on social infrastructure and extending express planning consents from five years to 10 years. The recommendations are part of a new report published by the OOH advertising trade body aimed at addressing current barriers to OOH growth.
READ »While IOAA is key, a more formal regulatory model is needed: Imtiyaz Vilatra, Posterscope
Even though OOH has emerged as the fastest-growing traditional medium with a growth of 12% (PMAR 2025), it still lacks the capabilities of end-to-end measurement and a unified regulatory framework.
READ »INCLUSIVITY
OOH Today's Annual Top Women Driving Growth in Out of Home for 2025
Last year, we celebrated 24 women making a significant impact on the OOH industry in 2024. In 2023, we highlighted 24 trailblazing women, and in 2022, we honored 22 women making a difference. This year, we proudly recognize another 25 exceptional women for their achievements in outdoor advertising.
READ »DATA AND MEASUREMENT
Two second rule: System1 and JCDecaux effectiveness research shows 70% of Out-of-Home ads fail
A world first creative benchmarking study from System1 and JCDecaux has run stacks of Australian Out-of-Home ads through its globally-renowned effectiveness scoring system and drawn a stark conclusion: 70 per cent of outdoor ads fail to move the needle. Andrew Tindall, SVP – Global Partnerships at System1, goes even further: “No-one understands how Out-of-Home works,” he says, particularly the critical need to land the brand within two seconds.
LISTEN TO PODCAST »3 Things Marketers Should Know About Magna's 2025 Ad Forecast Update
Today, Magna released its spring update to its U.S. Ad Forecast report for 2025, and the results focus on what the market looks like during an uncertain time.
Magna found that U.S. ad sales reached $380 billion in 2024, as fourth-quarter earnings were strong across the board. This reflects a more than 12.4% increase (+9.9% excluding cyclical spending).
The OOH Industry's Tower of Babel Problem
The Book of Genesis tells the story of the Tower of Babel, where Noah’s descendants all speak a common language and decide to build a tower to the heavens as a sign of their unity and strength. In the story, God feels threatened by this collective action and, as a result, confuses and divides their languages, halting construction of the tower and scattering the people across the earth.
READ »PROGRAMMATIC AND AUTOMATION
Vistar Media and Western Union Partner Up for DOOH Ecosystem
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, just announced an agreement with Western Union to manage and monetize its growing network of more than 2,200 digital out-of-home (DOOH) screens across the United States, Canada, and Brazil.
READ »PDOOH needs independent verification - just like all other programmatic buys
What’s stopping independent verification from becoming the norm in PDOOH? After all, it ensures that advertisers are getting what they are paying for, says Nick Parker, Global President of Veridooh.
READ »Why programmatic OOH drives optimization and standardization in outdoor advertising
Programmatic outdoor advertising (pDOOH) is revolutionizing the way brands manage their campaigns in public spaces. Thanks to its ability to automate processes and optimize strategies, this approach has become a key ally for advertisers.
COMPANY NEWS
Europe's Largest Owner Of OOH Expands In Australia
Wildstone is set to become one of the biggest outdoor media asset owners in Victoria after agreeing a deal to buy Total Outdoor Media’s (TOM) entire portfolio of regional billboards. The deal marks Wildstone’s first Australian portfolio acquisition and includes 14 digital and 38 classic sites.
READ »UNESCO-Listed Budj Bim Cultural Landscape Wins oOh!media's 2025 Indigenous Business Grant
Tour operator Budj Bim Cultural Landscape has been named the winner of oOh!media’s Indigenous Business Grant for 2025. Budj Bim Cultural Landscape will receive an out of home media package valued at $200,000 across oOh!’s digital network with support from oOh!’s innovation and creative hub, POLY.
READ »CREATIVITY
Ocean Outdoor's Melanie Blood: how creativity and technology are redefining the field of play
Underpinning this innovation first approach is the quality of the Ocean brand, our offer and our knowledge of what works best for OOH audiences. We are also pragmatists, which influences how we approach big, ambitious briefs in outdoor environments.
READ »CAMPAIGNS
Powerful Posters #5
Out of Home keeps proving why it's one of the most exciting channels for creativity. Our latest shortlist of Powerful Posters highlights the brands that have caught our eye, sparked conversation and meet the standards for what great Out of Home designs look like.
READ »Iconic landmarks and OOH displays to switch off for Earth Hour
As part of WWF’s global movement, which is now in its 19th year, thousands of businesses and millions of people are expected to switch off their lights for 60 minutes in a symbolic moment of ‘global unity’ for nature restoration, aiming to highlight the climate crisis and the need for urgent change. An array of out-of-home (OOH) digital displays will switched off (on March 22nd), to mark the World Wide Fund for Nature’s (WWF) Earth Hour.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
