WOO AWARDS 2025
Creativity takes centre stage at the WOO Awards 2025 - Enter now!
One of the highlights of any WOO Congress are the Creative Awards, and 2025 is shaping up to be bigger, better and bolder than ever. But as the saying goes, you've got to be in it to win it!
READ »WOO GLOBAL CONGRESS MEXICO CITY - JUNE 2025
Take your opportunity as a WOO Member to make nominations for the WOO Awards 2025
We presented our eighth WOO awards at our Congress in Hong Kong last June. These Awards have become a benchmark for excellence in Out of Home industry.. The WOO Awards 2025 will be presented during the next Annual Congress (June 4th-6th) in MEXICO CITY on the first full day of Congress - Thursday June 5th.
READ AND NOMINATE »ENVIRONMENT AND SUSTAINABILITY
Broadsign and Scope3 Partner to Advance Carbon Measurement in DOOH Advertising
Broadsign and Scope3 today announced a partnership that sets the stage for more accurate, comprehensive carbon modeling of digital-out-of-home (DOOH) campaigns. As more brands seek to limit carbon emissions across their businesses, including marketing, the two companies have teamed up to expand the depth and precision of available DOOH emissions data.
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From Vision To Action: Practical Steps To Reach Net-Zero Advertising
As the global climate crisis intensifies, the digital media industry—like many others—faces mounting pressure to adopt sustainable practices. While sectors such as manufacturing or energy are often spotlighted in climate conversations, the role of digital media, including advertising, is increasingly being scrutinized.
READ »OPINIONS
OOH in Africa: Unlocking Nigeria with Kingsley Onwukaeme
In this episode, we welcome Kingsley Onwukaeme, Founder of OOH Academy, Nigeria, to unlock the power of Out-of-Home (OOH) advertising in one of Africa’s most dynamic markets. We dive into the unique nuances of the Nigerian OOH landscape, exploring how brands are winning, the key challenges and opportunities, and what makes this market so critical for OOH success.
LISTEN TO PODCAST »Mobile Billboards in the Age of Al: The Future of Dynamic, Real-Time Advertising
Advertising is changing as a result of artificial intelligence (AI), which is making ads more data-driven, dynamic, and tailored than ever. Although AI-powered personalization has long been advantageous for digital marketing, mobile billboards are increasingly using AI to improve real-time ad relevance, optimize ad placement, and develop more intelligent Out-of-Home (OOH) campaigns.
READ »AI Companies Are Embracing DOOH to Reach Consumers Beyond Online Platforms
The boundaries between the digital and physical worlds are disappearing. As consumer behavior evolves, brands are focused on their presence beyond online platforms to capture attention in real-world environments.
READ »How DOOH serves up success in food & drink marketing
With digital out-of-home ads exempt from the ‘less healthy food & drink’ ad ban coming into force in October, IAB UK’s DOOH members dish up exclusive insights into why DOOH is a recipe for success for food and drink brands.
READ »Beyond Billboards: Why OOH Advertising Is More Engaging Than Ever?
From hyper-personalised AI-driven campaigns to sustainability-led creative storytelling, the OOH advertising space is becoming a marketer's new playground. Brands are increasingly leveraging optical illusions, perspective tricks and advanced technologies to create immersive outdoor experiences to captivate consumers and more importantly, engage with them.
READ »AWARDS AND EVENTS
OOHMAA reveals Q4 winners of The Speccies
OOHMAA has announced the Q4 winners of The Speccies, celebrating the very best in Aotearoa’s out of home advertising. These campaigns stood out for their bold creativity, smart use of the out of home format, and ability to capture attention in a crowded landscape. Q1 2025 nominations open on March 18; if you’ve got a great out of home campaign, why not put it forward?
READ »DATA AND MEASUREMENT
Out of Home Advertising Revenue Surpasses $9 Billion, Highest Revenue Volume to Date
Out of home (OOH) advertising revenue surpassed $9.1 billion in 2024, a 4.5% increase from the previous year, according to newly released data from the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. This is the first time OOH advertising revenue has exceeded the $9 billion mark in the history of the medium.
READ »The Optics of Out-of-Home ROI
Anyone who grew up in my era of advertising will be familiar with this quote… ‘half the money I spend on advertising is wasted, the trouble is, I don’t know which half’.
READ »PROGRAMMATIC AND AUTOMATION
VIOOH & Turnadon Expand Programmatic DOOH Footprint in France
The global digital out-of-home (DOOH) supply-side platform (SSP), VIOOH, announced a new nationwide programmatic media owner partnership in France. Collaborating with French advertising network Turnadon, VIOOH has expanded its real-time trading offering across local programmatic DOOH (prDOOH).
READ »Why DOOH Programmatic Advertising Is Gaining Momentum In 2025
Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences via less traditional screens—for instance, with the help of digital billboards.
READ »COUNTRY NEWS
Digital Revolution reshapes 2025 OOH Advertising Landscape in South Korea: HSAD Media Insight
The Out-of-Home (OOH) advertising market in South Korea is undergoing a significant digital transformation, fueled by data-driven strategies and technological advancements. According to the 2025 HSAD Media Insight report, digital advertising continues to thrive despite economic headwinds, accounting for 60% of the total advertising market in 2024.
READ »Displayce Unveils New Brand Identity & Reaffirms Global Ambitions
A pioneer in technological solutions for buying advertising space specialised in DOOH, Displayce unveils a new brand identity. With the ambition to become the leading global technology suite for out-of-home (OOH), Displayce supports advertisers, agencies, and media owners in addressing their visibility and attention challenges.
READ »POP Warehouse integration enhances Provantage's retail offering
POP Warehouse, a respected leader in South Africa’s retail display and logistics sector, has announced its incorporation into Provantage, one of Africa’s largest integrated media and marketing companies.
READ »C
75Media secures seven-figure NPIF II investment to power expansion and innovation
75Media has secured a seven-figure investment to help further cement its position as a tech-driven leader in the Out of Home (OOH) market, in the UK and internationally. The funding has come from NPIF II – Mercia Equity Finance, which is managed by Mercia Ventures as part of the Northern Powerhouse Investment Fund II (NPIF II).
READ »CAMPAIGNS
Modernizing a brand with DOOH: Arla Apetina's strategic rebrand journey
Arla Apetina sought to refresh its brand identity in Norway with a modernized logo and updated branding. The challenge was twofold: ensuring strong consumer recognition of the new look while fostering a positive brand perception and driving purchase intent.
READ »Work of the Week: 28/02/25
In this week’s best work an Audi car turns into a paper airplane, Cinnabon embraces some more alternative modes of marketing, and hot people wear glasses for Cutler & Gross.
READ »CAMPAIGNS
Uber for Business OOH takes over London City Airport
Uber for Business is targeting London City Airport business travellers with a new out-of-home campaign that showcases how the service can help streamline corporate travel.
READ »oOh! shines a spotlight on women-led businesses for International Women's Day 2025
oOh!media New Zealand is once again celebrating International Women’s Day by spotlighting women-led businesses across its national digital Out of Home network. Starting Monday, 3rd March, over 25 women-owned and led businesses will be featured nationwide, highlighting their innovation and success.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
