OAAA President Anna Bager to join World Out of Home Organization board

Out of Home Advertising Association of America (OAAA) President and Chief Executive Anna Bager is to join the World Out of Home Organization board.

The OAAA, the leading US Out of Home trade body, joined WOO earlier this year.

She is the first national association representative to join the WOO board, which previously consisted of only media owner representatives and the WOO executive director.

'A platform for bringing people together'

With airport footfall at an all-time low, advertising concessionaires and their brand partners are coming to terms with a dramatic drop in the number of people viewing their communications and campaigns. World Out of Home Organization (WOO) President Tom Goddard explains what the industry body is doing to guide its members through the crisis.

Out and about is where we want to be - Charmaine Moldrich

Our greatest strength is often our greatest challenge. That rings true for the Outdoor industry, particularly in these days of physical isolation. We are an always-on medium and a broadcaster to the masses. And when those masses moved indoors, our signs went (theoretically) silent. I am reminded of the question … if a tree falls in the forest and no one hears it, does it make a sound? There is a scientific and a philosophical answer to that question: one deals with observation, and one with perception.

86% of consumers will notice OOH ads as much as or more than before: Laqshya study

Laqshya Media Group has released an e-paper ‘Perceptions, Aspirations and Anticipations of Indian Millennials++’ based on data compiled from The Reserve Bank of India, The International Monetary Fund and McKinsey & Company. The study is meant to help marketeers figure out the perceptions, aspirations and anticipations of the Indian Millennial via-a-vis the ‘New Normal’ that the world faces today.

The OOH Billboard Will Become Prime Advertising Real Estate as States Reopen

When the federal government told the country to stay home during the coronavirus pandemic, it was inevitable that out-of-home advertising would take it on the chin, as 40% of out-of-home advertisements lost their usual audiences, according to the industry’s trade group. As the U.S. begins to slowly open back up and consumers crawl away from their self-quarantines, advertisers will respond. And as they do, the billboard may become more valuable than ever.

IOAA to engage more deeply with authorities for key support to tide over current crisis

n a webinar hosted by the Indian Outdoor Advertising Association (IOAA) on ‘Survival & mitigation post lockdown for OOH’, the industry body’s senior leadership resolved to strongly follow up the representations that been made to Central, state and local government bodies for waiver of license fee and grant of other concessions to media owners under existing contracts in the face of the Covid-19 pandemic that has disrupted businesses everywhere.

Ada Analysis Shows UK Traffic Volumes Steadily Increasing During Week 5 of COVID-19 Lockdown

Out of Home media specialist Talon Outdoor, has released latest figures from Ada, that show there was an uptick in the number of vehicles being driven for the week of the 20th – 26th April, despite lockdown measures still being in force. Road traffic rose +4% compared to the previous week, whilst use of public transport saw a marginal increase of just 2% across both Rail and the London Underground respectively.

#CoronavirusSA: Spending on OOH when we stay at home

he ripple effect of lockdown on outdoor media owners and marketers has been quick, and cut-throat. Advertisers, understandably, are finding it difficult to justify their spend on out-of-home (OOH) when we’ve all been told to stay at home. While temporarily under siege, I advise advertisers and brands to look beyond lockdown to the new opportunities presented by outdoor. As we watch the repercussions of covid-19 unfold in real time, we’ve only just begun to see the extent of its economic toll as it takes with it whole industries as collateral damage.

Positive signs from China spark future hope for the luxury market

The question on many advertisers minds across the world now is not will consumers spend again post Covid-19, but when. The global luxury sector is inevitably one of the first to get hit when an economy suffers a financial blow and this has been no different, with an initial 35% drop in sales predicted this year. However, it is often one of the first sectors to bounce back as people treat themselves as conditions return to normal.

Social Media Will Help You Define Your Brand Now

This is an important time for DOOH media owners to share their work and the work of their clients and communities on social media. It’s important for any business really, to make sure that your brand stays relevant to potential and existing customers. There are amazing things happening in out of home right now, and they need to be shared – beyond just traffic count. It may seem overwhelming if you are not already engaged in social media, but here are a few pointers to get started or enhance your social media plan.

China: Shanghai accelerated economic recovery after the epidemic and launched 55 Shopping Festival

After the epidemic is under control and the city is gradually unsealed, stimulating economic recovery is the top priority. Led by the government, Shanghai officially launched the 55 (Double 5) Shopping Festival on May 4.

This is a brand-new large-scale consumption festival event that runs through the 2nd quarter of Labor Day, Children's Day, Dragon Boat Festival and other key festivals.

oOh!Media: Advertisers are holding back spend to later in the year

oOh!Media says advertisers have moved their bookings to later in the year as isolation measures to protect against the pandemic reduce audiences. The outdoor media specialist, which recently raised $167 million in equity capital to bolster its reserves during the coronavirus, says there was a large movement of contracted client bookings from the March quarter.

Voodooh's national campaign reminds brands of the power of contextually relevant DOOH ads

Voodooh, the dynamic digital out-of-home (DOOH) content production company, has launched a campaign in partnership with Ocean Outdoor. Its goal is to remind brands of the power and value of contextually relevant advertising. This time, Voodooh’s team used the technology and creativity that they normally offer to advertisers to develop a campaign promoting their own capabilities.

NO MORE And National Domestic Violence Hotline Help Address Spike In Domestic Abuse During The COVID-19 Crisis With Multifaceted Campaign

Hundreds of Billboards Donated by Lamar to Go Up in More Than 50 U.S. Markets While Posters in Pharmacies and Billboards in Prominent Locations Launch Across the U.K. Created by MRM, Campaign Provides Ways for People Safe at Home to Provide Support to Domestic Violence Survivors Who Are Not. Reports from many cities and countries indicate that the COVID-19 crisis is leading to a significant spike in domestic violence, with several countries and cities citing more than double the usual number of calls to police, hotlines and/or support services.

Clear Channel opens up 250 OOH campaigns for local businesses in difficulty

Clear Channel has launched #BusinessAsUnusual, a campaign offering 250 OOH campaigns free of charge to local businesses supporting their communities. Neighbourhood businesses will get the opportunity to broadcast their new opening hours, delivery services, takeaways and other imaginative ways that they’re continuing to operate.

Posterscope to offer free creative support on Out-Of-Home bookings

Posterscope has announced that it will offer advertisers £20,000 worth of free creative support on any new out of home campaign booked (over £100,000) during May or June. To remove barriers to entry for brands that want to reach OOH audiences, particularly as lockdown measures become more relaxed in certain geographies or environments, the company will provide creative services to advertisers, or their agencies.

Elevision Media creates AED 4m media fund to support local SMEs affected by Covid-19 crisis

in response to the Covid-19 pandemic and its impact on the SME community, Elevision Media has launched an initiative to provide AED 4,000,000 in free advertising to help market and promote small local businesses. The “Support your Local Community” initiative is coordinated with Elevision’s community partners across Dubai and Abu Dhabi, where Elevision operates over 1200 Digital-out-of-Home advertising screens in commercial and residential communities.

Nigeria: Startup launched to help brands connect with drivers in traffic jams

Nigerian startup Wrapyt has launched its car advertising solution that helps brands reach and engage with millions of geographically-targeted audiences within cities. Launched in February, Wrapyt has partnered with around 1,000 high-mileage private car owners and e-hailing drivers who are willing to have their cars wrapped in adverts for a fee.

World OOH News - May 7th 2020