WOO GLOBAL CONGRESS MEXICO CITY - JUNE 2025
Registration opens for WOO Mexico City Annual World Congress 2025
Registration is now open for the World Out of Home Organization Annual Congress to be held in Mexico City from June 4-6, 2025. This is the first time the WOO Annual World Congress has visited Latin America and follows a successful first visit to Asia for the 2024 Annual Congress in Hong Kong, attracting over 500 delegates.
READ AND REGISTER »WOO EUROPE FORUM NOVEMBER 2024
Unlocking the power of retail media: Watch Tesco UK Retail Media join the WOO Europe Forum in Milan
Tesco, the UK's largest supermarket, is pioneering the growth of retail media with its partner dunnhumby, itself a pioneer in the use of data to power retail growth. Connor Chappell Media Strategy & Partnerships Manager / Tesco Media & Insight Platform brought his exclusive insights into retail media and the huge opportunities for Out of Home to the World Out of Home Organization's Europe Forum in Milan in Early November. WATCH THE PRESENTATION
WATCH PRESENTATION »Watch Alight Media's Matthew Dearden lift the lid on Retail Media at WOO Milan
Alight Media Founder and CEO Matthew Dearden lifted the lid on Retail Media at the World Out of Home Organization's forthcoming Europe forum in Milan earlier this month. WATCH THE PRESENTATION
WATCH »ENVIRONMENT AND SUSTAINABILITY
Getting better every day: Broadsign exceeds on carbon neutrality goals
At Broadsign, “getting a little better every day” is more than just a pretty phrase —it’s a mantra; a coveted guide to how we approach every project and challenge. Big wins are exciting, but we know that real, lasting progress comes from the compound impact of small, thoughtful actions.
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How OOH Industry Is Embracing Eco-friendly & Sustainable Advertising Solutions
Outdoor advertising, long associated with bold visuals and massive billboards, is transforming. As environmental consciousness gains momentum, the Out-of-Home (OOH) industry is shifting its focus from traditional practices to more eco-friendly, sustainable advertising solutions. Brands are now thinking beyond mere visibility; they are keen on making a positive environmental impact as well.
READ »OPINIONS
Blurred lines: Changes to marketing in a data-driven world
In a data-driven marketing world, the distinctions between above-the-line and below-the-line are no longer clear and creativity has potentially become “second fiddle”. At The Future of Media London in October, Jenny Bullis, UK and Ireland CEO of Dentsu’s media practice, said: “I think the lines have been blurred for quite a while now.
READ »Noomi Mehta on navigating the 'P' factor in the OOH industry
The Out-Of-Home (OOH) advertising industry in India faces unique challenges tied to the ‘P’ factor—political involvement. This pervasive influence can manifest in varied ways, impacting policies, regulations, and operations. How should media owners address this challenge? Should they circumvent it, collaborate, or ignore it entirely?
READ »Out-of-home advertising's allure for luxury brands
The global luxury market is facing a pivotal moment. After years of steady growth, a recent Bain study predicts a 2 percent dip in sales next year – marking the first decline since the Great Recession. In the face of these challenges, luxury brands must allocate their advertising spend carefully, investing in channels that evoke engagement from their target audience.
READ »Debunking the top myths of OOH in Southeast Asia
Out-of-home (OOH) advertising has long been essential for brand visibility. Despite its effectiveness, many marketers in Southeast Asia (SEA) still lean towards digital-only strategies because of common misconceptions. Labels such as “expensive”, “complicated”, and “unmeasurable” have led brands to undervalue this powerful channel.
READ »'DOOH Media buying in India is still based on direct negotiations and personal relationships'
Gautam Bhirani, Managing Director, Eyetalk Media Ventures highlights that traditional practices, fragmented systems, and infrastructure gaps hinder AdTech adoption in India’s OOH industry. He calls for a mindset shift and standardization to realize programmatic DOOH’s potential.
DATA AND MEASUREMENT
Out of Home Advertising Posts Record Third-Quarter Volume
Out of home (OOH) advertising revenue increased 4.3% in the third quarter of 2024 compared to the previous year, accounting for $2.04 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest third-quarter volume ever for OOH, placing year-to-date growth at 4.6%, building on a strong year of growth for the medium.
READ »Out of Home Advertising Reports +12% Growth in Revenues Year to Date
Outsmart, the trade body for the Out of Home (OOH) advertising industry reports spending in 2024 has reached £1bn, an increase of 12% compared to the same period last year. Revenue for the third quarter was up 4.4% totalling £361 million, with Digital OOH revenue up 7.7%% year-on-year and accounting for 67% of total spend.
READ »The dawn of performance OOH
New real-time data set opens a level of precision targeting in OOH only previously deliverable through traditional digital online channels. Is this the dawn of Performance OOH? James Byard, Marketing & Partnerships Director at i-media, shares his view.
READ »RETAIL MEDIA
In-Store Retail Media: Focus on the Shopper, Not the CPM
The idea of the brick-and-mortar store being called the “next frontier” for retail media sounds funny to the many industry veterans who work at Mars UnitedSM Commerce. Retail veterans like us have always viewed the physical store as a critical channel for shopper engagement. We’ve even experienced a few periods in the past when the store gained fleeting attention as a legitimate advertising medium (although Madison Avenue never quite agreed).
READ »PROGRAMMATIC AND AUTOMATION
Targeting and measurement improvements put pDOOH on par with other digital channels
Programmatic capabilities have transformed DOOH into a highly addressable, measurable, data-driven-by-default channel. There is undeniable proof that it delivers results throughout the funnel.
READ »Advanced Trading for programmatic out-of-home: Time to walk the talk
Last month, Michael Whiteside joined QMS from IPG’s Kinesso to accelerate its programmatic digital-out-of-home growth and build a dynamic marketplace that delivers site level granularity, sophisticated planning, targeting and measurement – and demonstrable results. Here’s the plan.
READ »pDOOH benefits for the tourism sector: connecting brands and travelers
Tourism is a key pillar of the global economy, moving millions of people worldwide. Combining its power with programmatic out-of-home advertising emerges as one of the most effective strategies to connect with diverse audiences. So, how can brands take advantage of this phenomenon?
Maximizing impact with programmatic DOOH: Agency insights from Adsmurai
As the advertising landscape evolves, programmatic digital out-of-home (pDOOH) is emerging as a powerful medium, blending traditional outdoor reach with data-driven targeting and real-time flexibility. At the forefront of this shift is Adsmurai, a leader in digital marketing solutions, where Giancarlo Arena, Head of Programmatic, Global, champions innovative DOOH strategies with over 20 years in programmatic advertising.
READ »BMW Sweden's first programmatic DOOH campaign increases dealership visits by 68%
In a move to strengthen its market presence in Sweden, BMW launched its first programmatic digital out-of-home campaign alongside Vistar Media, showcasing its commitment to innovation and luxury. This initiative focused on boosting visibility and driving in-store visits for the plug-in hybrid BMW 330e Touring, marking a significant strategic step to connect with Swedish consumers.
READ »COMPANY NEWS
Displayce wins DOOH award after one year in UK
French digital out-of-home (DOOH) technology company Displayce has won the ‘Best Use of Digital Out-Of-Home Technology’ award at The Wires Awards 2024.The advertising awards show, which took place on November 7th at the One Marylebone venue in London, was hosted by advertising services company ExchangeWire.
READ »Absen partners with EcoVista and Limited Space to digitally transform The Liberty, Romford
LED display brand, Absen has once again partnered with the UK’s first carbon neutral digital sign specialist, EcoVista and Retail & Lifestyle destination media experts, Limited Space to transform digital advertising within Romford’s go-to shopping centre, The Liberty.
READ »CAMPAIGNS
OUTFRONT Media and The Farmlink Project Unveil New Campaign to Fight Food Insecurity
OUTFRONT Media (NYSE: OUT), one of the largest out-of-home (OOH) media companies in the U.S., has unveiled a new campaign with The Farmlink Project, the fastest-growing solution in the charitable food space, to drive home an important food insecurity fact on Thanksgiving.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
