ENVIRONMENT AND SUSTAINABILITY
WOO launches a speedy pathway to its Sustainability Repository
The World Out of Home Organization is stepping up its online platform of information on Sustainability, which has been organised and driven by the WOO Global Sustainability Task Force. This repository of information is currently only available to it's members, but the new landing page allows non-members access to the 3 latest uploads curated from across all the categories within the comprehensive repository.
READ »WOO GLOBAL CONGRESS MEXICO CITY - JUNE 2025
Registration opens for WOO Mexico City Annual World Congress 2025
Registration is now open for the World Out of Home Organization Annual Congress to be held in Mexico City from June 4-6, 2025. This is the first time the WOO Annual World Congress has visited Latin America and follows a successful first visit to Asia for the 2024 Annual Congress in Hong Kong, attracting over 500 delegates.
READ »WOO EUROPE FORUM NOVEMBER 2024
Out of Home as entertainment - Ocean's Jesper Albansson and System1's Orlando Wood
Watch Ocean Outdoor Nordics CMO Jesper Albansson and System1 Chief Innovation Officer Orlando Wood present at the World Out of Home Organization's forthcoming Europe Forum held in Milan last month. Their theme was advertising as entertainment -' why advertising is actually show business, requiring energy, confidence and chutzpah.'
READ »ENVIRONMENT AND SUSTAINABILITY
WOO launches a speedy pathway to its Sustainability Repository
The World Out of Home Organization is stepping up its online platform of information on Sustainability, which has been organised and driven by the WOO Global Sustainability Task Force. This repository of information is currently only available to it's members, but the new landing page allows non-members access to the 3 latest uploads curated from across all the categories within the comprehensive repository.
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Don Allman Joins VIAVERDE as Co-CEO Alongside Founder and Co-CEO Fernando Ortiz Monasterio
VIAVERDE, a leading international company in green infrastructure solutions, is pleased to announce the appointment of Don Allman as partner and Co-CEO of VIAVERDE USA. Allman will work alongside VIAVERDE’s founder, Fernando Ortiz Monasterio, to spearhead the company’s expansion into the United States, strengthening its global strategy to transform cities with sustainable and innovative solutions.
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Traditional OOH is Up to 336% More Carbon-Efficient than Programmatic Ad
billups, the leading independent out-of-home (OOH) agency, announced initial results from its partnership with Cedara, demonstrating that traditional OOH campaigns are among the most carbon-efficient advertising channels.
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Year in Review - Thomas Koch | TK-One
How green was the media year 2024? Exclusively for invidis, Thomas Koch of TK One – Germany’s undisputed Out of Home advertising expert – looks back at 2024 and the challenges of the DooH-industry to reduce its carbon footprint.
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GroupM and IOAA form task force to drive sustainability in outdoor advertising
In a significant move to advance sustainability in the Out-of-Home (OOH) advertising industry, GroupM, WPP's media investment arm, has partnered with the Indian Outdoor Advertising Association (IOAA) to establish a dedicated task-force committee.
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Publicis OOH India launches green initiative to repurpose flexes
Publicis OOH India, part of Publicis Groupe India, has launched a transformative green initiative, FlexForward, aimed at revolutionising the lifecycle of vinyl flexes used in the Out-of-Home (OOH) advertising industry. This programme addresses the pressing environmental challenges of billboard waste, offering an innovative, first-of-its-kind solution that benefits both communities and the planet.
READ »OPINIONS
Ben Billups - Co-Founder, Billups
In Episode 12 of this season’s Digital and Dirt podcast, Ian welcomes Ben Billups, Co-Founder of global Out of Home advertising company, Billups, to discuss the growth of his forward-thinking OOH agency and how his leadership philosophy centers on the value of people.
LISTEN TO PODCAST »Has 3D Creative For Billboards Had Its 15 Minutes (or Months) Of Fame?
I am absolutely not a motion graphics designer or any other valid description of a creative pro, so bear that in mind when I suggest the whole 3D visual illusions/anamorphic display thing has maybe had its 15 minutes – or 15 months – of fame.
READ »Sign of the Times
In an era where traditional media often struggles to make an impression, Out of Home (OOH) advertising stands tall as a beacon of innovation and effectiveness, particularly within luxury brands. From breathtakingly large canvases to advanced data-driven targeting, OOH marketing melds creativity with scientifically backed strategies to engage communities and reshape public spaces into interactive brand experiences.
READ »The future of media agencies: Is long-overdue innovation on its way?
Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot.
READ »The Matter of Malls - The Matter of Audience Connectivity
Shopping malls are unique environments. Long have they been central hubs for socializing, shopping, and entertainment. To understand why people frequent shopping malls and how brands can take full advantage of Out Of Home advertising, it’s essential to first take a closer look at the psychological, social, economic, and environmental factors driving human behavior in these environments.
READ »DATA AND MEASUREMENT
Opinion: Why Measurement Will be the Key to Brand Success
It has often been said that what you can’t measure, you can’t manage. When it comes to the rapidly growing OOH market, this is particularly true, writes Geoff Lyons.
READ »The Impact of Advanced Metrics on Brazil's OOH Growth: A Case Study
The Out-of-Home advertising market in Brazil has experienced significant growth, driven largely by the adoption of advanced metrics and data technologies. Since launching a comprehensive measurement system in 2018, the market share of OOH in Brazil has nearly doubled, reaching 11% of the total advertising market.
READ »PROGRAMMATIC AND AUTOMATION
Further and faster: how programmatic DOOH is shaping the future
While a continuing shift towards digital inventory has transformed the out-of-home (OOH) advertising market over the past decade, there is also greater change and growth coming in the years ahead as programmatic buying really takes off.
READ »Driving Fast Results: The Power of Programmatic DOOH for Automotive Brands
Global vehicle sales are expected to surpass 97 million units by 2025, making the automotive market more competitive than ever. Programmatic Digital Out-of-Home (DOOH) advertising provides a dynamic solution, allowing brands to connect with their audience in real-time and at the most relevant moments.
READ »Advantages of pDOOH on commercial dates such as Cyber Monday and Black Friday
With the arrival of the most important commercial dates of the year, and the holidays just around the corner, brands and agencies are looking to get their marketing strategies off the ground. The pDOOH (Programmatic Digital Out-Of-Home) proves to be a powerful tool to maximize the impact of strategies.
EVENTS
5 Takeaways from Advertising Week LATAM 2024
Here are the key Takeaways from Advertising Week LATAM 2024 focussing on trends likr Transmedia storytelling, influencer marketing and the growing influence of AI in advertising.
READ »CREATIVITY
Are FOOH ads pushing creatives to reimagine their boundaries?
The out of home (OOH) space has evolved rapidly this year with the introduction of fake OOH. Fake OOH are advertisements that blend physical and digital spaces, often created through the use of CGI, AI and mixed-reality technologies.
READ »COMPANY NEWS
Dino Burbidge New President of the Pikasso d'Or Jury
Pikasso, a leading OOH & DOOH company operating in 11 countries, is pleased to announce the appointment of Dino Burbidge as the new President of the Pikasso d’Or Jury effective January 2025.
READ »Sri Lanka's largest out-of-home (OOH) ad operator integrates its inventory with Moving Walls' Location Media Xchange (LMX) platform
Moving Walls, a global leader in outdoor advertising technology, has formed a landmark partnership with Richardson Outdoor, Sri Lanka’s largest out-of-home (OOH) advertising specialist, to bring cutting-edge AdTech solutions to the country. This collaboration represents the most extensive integration of OOH inventory in Sri Lanka, now available through Moving Walls’ patented platform, Location Media Xchange (LMX).
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
