WOO APAC FORUM NOVEMBER 2023
WOO Asia forum: WOO's Tom Goddard to interview Hivestack founder Andreas Soupliotis
World Out of Home Organization President Tom Goddard will interview Hivestack founder, CEO and President Andreas Soupliotis at the WOO Asia Forum in Bali from November 1-3.
READ AND REGISTER »WOO second Asia Forum in Bali: Top speakers from the region and a focus on how to make OOH easier to buy in an omnichannel world
This APAC Forum will give delegates one and a half days of presentations on the Expanding World of Out of Home from Media Owners, Buyers, Tech Suppliers and Clients. DETAILS OF THE SPEAKER PROGRAMME NOW AVAILABLE
READ AND REGISTER »'Partnerships have always been key to our success'
Angie Cutter, Managing Director – South-east Asia, Billups shares her perspectives on cross-border partnerships in a changing OOH environment and why the upcoming 2nd WOO APAC Regional Forum “is a must-attend platform for all of us in the OOH industry”. The Forum will be held in Bali on November 1-3, 2023.
READ »WOO WEBINAR
Sustainable LED digital screen hardware from Absen. MEMBERS CAN NOW DOWNLOAD THE VIDEO AND PRESENTATION SLIDES
Global climate change has increased awareness of the need for LED digital screen manufacturers to provide environmentally sustainable, and where possible, carbon neutral solutions. Absen, a leading worldwide LED display solution provider has acknowledged and accepted the social responsibility that comes with this requirement. MEMBERS CAN NOW DOWNLOAD THE VIDEO AND PRESENTATION SLIDES
MEMBERS DOWNLOAD VIDEO AND SLIDES »OPINIONS
Beyond the Billboard with Elizabeth McIntyre - CEO of The Outdoor Media Association (OMA).
Have you ever noticed that some OOH ads make you look twice while others fade into the scenery? From eye catching to eye rolling, this week we discuss the constantly evolving outdoor advertising landscape and its role in commerce, culture and the community. Joining us is Elizabeth McIntyre – CEO of The Outdoor Media Association (OMA).
LISTEN TO PODCAST »Advertising: The key to maintaining business visibility and relationships during economic downturns
Cutting through the noise of an often-saturated market, building relationships with target audiences, and informing consumers of products and services are core objectives for many businesses globally. The sales generated by marketing fuel business growth and insulate companies from many of the market forces that can undermine less aggressive advertisers.
READ »Why is the OOH industry stuck at 5% market share?
The out-of-home advertising industry faces challenges in achieving higher market share despite technological advancements and improved measurement. One key issue is the lack of a unified voice among various players, which leads to confusion for brands and advertisers.
READ AND LISTEN »5 Ways Enhanced Connectivity Will Transform DOOH
The growth of 5G is already revolutionizing consumer experiences on mobile devices, but the impact won’t stop there. Driven by the march toward 5G ubiquity, enhanced connectivity is going to unlock the next revolution in digital out-of-home (DOOH) advertising – and soon.
READ »ENVIRONMENT AND SUSTAINABILITY
Who Gives A Crap launches DOOH campaign via EV charging network JOLT
Toilet paper brand Who Gives A Crap has launched a digital out-of-home (DOOH) campaign with electric vehicle charging network, JOLT, targeting environmentally-conscious EV consumers. The campaign is an extension of Who Gives A Crap’s ‘Uncrap the World’ platform, which also has iterations on other channels such as publishing.
READ »DATA AND MEASUREMENT
How Data Is Transforming Australia's OOH Advertising Industry
In the dynamic world of advertising, the out-of-home (OOH) industry in Australia has been quietly experiencing a digital revolution. With a keen eye on data-driven strategies, this once traditional medium is now thriving and evolving at an unprecedented pace, consistently achieving year-on-year revenue increases.
READ »Homing In On Digital Out-Of-Home; Alt Currencies Aren't All They're Cracked Up To Be
Data-driven out-of-home media hasn’t taken off, in part, because most buyers don’t see it as a channel for generating mass reach and conversions. But the fact that people don’t feel bombarded by ads in the world around them – at least when compared with the unutterable annoyance of ad clutter around the web – is actually part of the OOH pitch.
READ »KBH and Ubiquitous research collaboration
KBH and Ubiquitous Taxis have joined forces to prove how adding multiple formats to your media plan significantly increases the efficiency of a campaign.
READ »EVENTS AMD AWARDS
Saatchi & Saatchi and Mr President Awarded First Prizes in Ocean Outdoor's Annual Digital Creative Competition
Saatchi & Saatchi and Mr President have secured the top prizes in Ocean Outdoor’s annual digital creative competition which rewards bold, original ideas that push the boundaries of digital out of home (DOOH) advertising. Moonpig, Great Ormond Street Hospital and The Hygiene Bank join the six winners.
READ »PROGRAMMATIC AND AUTOMATION
Hivestack announces DOOH advertising partnership with Grupo Expansion
Global marketing technology firm Hivestack has announced its partnership with Grupo Expansión, a Latin American omnichannel media owner, for programmatic digital out-of-home advertising, according to a press release.
READ »DOOH meets DSP: The relationship we all need
As the adtech industry continues to devise ideas to incorporate CTV into any and all marketing strategies, one very important channel is being left out of the mix: DOOH.
READ »Vistar Media Launches New Sports Use Cases for DOOH Dynamic Creative
Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today its ‘real-time sports updates’ dynamic creative capabilities to help brands better drive fan engagement, tune-in intent and affiliation with specific games based on real-time sports updates.
READ »VIOOH partners with Yahoo to explore the value programmatic digital OOH delivers
VIOOH in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns.
CAMPAIGNS
Out of Home in New Zealand Never Looked So Good - September
Our monthly celebration of bold creatives and clients from Aotearoa and around the world who have embraced and amplified the power of Out of Home through their attention-demanding campaigns.
READ »COUNTRY NEWS
Billups Acquires OOH Labs from Agency X, Creating North America's Largest Independent OOH Specialist Agency
Billups, a global Out-of-Home (OOH) technology and managed services company, announces the acquisition of OOH Labs, a Canadian independent media agency driven by science, supported by data and managed by OOH professionals. The acquisition will provide Billups and OOH Labs customers with a greater reach across North America, enhanced programmatic capabilities, and extended access to Billups’ patented measurement and attribution solutions.
READ »COMPANY NEWS
QMS celebrates first anniversary of City of Sydney network
QMS is celebrating the first anniversary of its City of Sydney digital street furniture network this month with the announcement of a series of product and activation opportunities.
READ »Samsung presented its new Galaxy Z Flip 5 in a Digital Out-of-Home (DOOH) in collaboration with Taggify
The world's leading mobile device sales brand used motion creative to promote the Galaxy Z Flip 5 during August and September in Argentina.The strategically selected screens were Big LEDs and totems in the Autonomous City of Buenos Aires, in the vicinity of the Abasto Shopping Mall and in Palermo, as well as screens located in the province of Neuquén.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
