OPINION
How Marketers Can Capitalize On DOOH As Its Star Continues To Rise
As cities continue to re-open and out-of-home activity is on the rise throughout the nation, digital-out-of-home (DOOH) advertising is just as important now as ever. For marketers who have spent the last few months focusing on other media or sitting on the sidelines all together, it’s time to put omnichannel campaigns back into practice
Bonus reel: Sir Martin on Advertising Today
DPAA Short Connects is the video news and interview series that enhances and grows our relationships with advertising and media leaders. In this exclusive Part 2 session with Sir Martin, he opines on advertising, Digital Out of Home, and marketing in today’s environment.
OOH players bring 'out of home' closer to home
The COVID market environment has redefined the traditional OOH inventories as people were confined indoors during the lockdown. For the OOH ecosystem, it was a fight for the survival of the fittest to bring OOH touchpoints closer to home.
DATA
Audiences are on the rise
As COVID-19 restrictions lift and people get back outdoors, we're seeing audience volumes in our cities returning to normal. Overseas trends show that for several Out of Home (OOH) locations and environments, audience numbers are rising, and even exceeding, their pre-pandemic levels.
UK Mobility Holds Steady at Nearly 80%
UK mobility remains consistent at 78.3% (w/e 25th September versus the previous week), according to data from our mobile partner Three, versus the pre lockdown baseline of 100.
Key Changes in Audience Behaviour after the Confinement say Quividi Pulse
Quividi, the pioneer and World #1 Audience & Campaign Intelligence platform for DOOH & Digital Signage, has released the third edition of Pulse, its Global DOOH Indoor Traffic Index, aggregating the real-time audience data of its hundreds of customers and their tens of thousands of screens across the globe.
Driving OOH post-Covid: A case for a Unified Measurement System in India
The OOH sector is slowly beginning to recover as the Nation begins to unlock. Even though traffic mobility has started to go back to pre-COVID days in metropolitan cities, some brands are opting out of investing in the OOH medium due to the lack of measurement data.
Moving Walls Expands Into The German Market: Why Now Is A Good Time To Invest In Out-of-Home and Audience Measurement
Moving Walls announces plans of expansion into the German market to accelerate the adoption of real-time audience measurement in Out-of-Home (OOH) and to power media owners with screen inventory management & automation capabilities.
CREATIVE
OOH Best Creative Last Week Today - Great Creative Outdoor Executions
Great OOH creative from do it outdoors, Outdoor Solutions Group, New Tradition, Outfront, Global, Pattison, and JCDecaux with Campaigns for Bananas, MF Burger, Knappogue, 5G, GOMO, Global, Reddit, Stella Artois, Ubrelvy and Audio
CAMPAIGNS
Meet the SME Heroes: how one local business reached new markets during lockdown
Earlier this year, Tractor Outdoor – one of South Africa’s largest out of home (OOH) and digital out of home (DOOH) media owners – launched its SME advertising fund, with the intention of supporting businesses that were hardest hit by the pandemic.
O2 Uses 'Follow Me' Interactive DOOH at Westfield's Eat Street to Launch No 1 Network Campaign
Last weekend, O2 introduced “Bubl”, a loyal and reliable blue robot, to the public at Westfield’s Eat Street as part of its engaging, new interactive digital OOH campaign.
Purpose Disruptors 'The Great Reset' Initiative Announces Winners
The Great Reset, an initiative by the Purpose Disruptors that launched in July, has announced the winners of its creative competition. The winning work, as judged by D&AD’s New Blood Academy with WPP, will form part of The Great Reset’s national awareness campaign, set to go live in media spaces across the UK from today, including DOOH, press, radio and digital media.
Posterscope India innovates using PIN-code clusters for OOH campaign
Posterscope India that specialises in leading localization marketing solutions for brands for its latest campaign has used innovative solutions to identify PIN-code clusters to target the right locations and identify the sites that will deliver the highest valuable ROI.
EVENTS
Westfield: How We Shop Now - Future Retail Trends
Surveying over 15k consumers across 10 different countries, get the latest retail industry and audience insights from the luxury global retailer Westfield, plus an essential update on changing consumer behaviour in a post-Covid world.
InfoComm China opens to busy crowds in Beijing
Day one of InfoComm China 2020 went off without a hitch at the National Convention Centre in Beijing. The exhibition was just the second major AV tradeshow to take place since the pandemic put a damper on in-person gatherings.
WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
