WOO EUROPE FORUM NOVEMBER 2024
Smart cities as social media networks - Kai-Marcus Thaesler at WOO Milan
Smart cities are much more than advertising opportunities Germany's Kai-Marcus Thäsler will tell delegates at the World Out of Home Organization's forthcoming Europe Regional forum to be held in Milan from November 4-6.
READ AND REGISTER »OPINIONS
Across The Desk with Quan Media Group's Brian Rappaport
Every month, OAAA’s editorial team sits down with an industry leader to discuss the latest insights, trends, and best practices for the OOH industry.
How generative AI paves the way for more contextualized and personalized DOOH campaigns
Digital out of home (DOOH) advertising is quickly becoming a major player in multichannel marketing campaigns. While it used to be just static billboards, DOOH has grown into a data-driven medium that can deliver very targeted messages to audiences at the right moment.
READ »Frequency - The Silent Superpower of Out-of-Home
Despite out-of-home being the last true broadcast channel as I wrote about for Campaign Brief in July, many Kiwi media buyers still undervalue its dual power – reach and frequency. While the declining reach of traditional TV and radio has been well documented, it’s essential that our industry doesn’t overlook the second part of the equation: frequency.
READ »oOh! still confident on retail media play to join brand-demand dots, defend against rival incursions
Out of home firm oOh!media is hoping to scoop up mid and smaller sized retailers and sell their media assets on network and off, as well as set up in-store screen networks. Now it just needs a local client to land amid heightening competition.
READ »Before the Ballot: Advancements in OOH Political advertising
As election season approaches, the battle for voter attention intensifies. Political advertisers must find innovative ways to connect with voters in a crowded and noisy environment.
READ »DATA AND MEASUREMENT
Out-of-Home Data Capabilities: A Marketer's Guide to Measurement, Attribution, and Audience Extension
With out-of-home (OOH) advertising projected to grow 11.5% globally by the end of the year, measuring campaign performance has become more important than ever. Historically perceived as trailing behind digital channels in measurement capabilities, technology advancements are driving significant transformation in the industry.
READ »Fraud Concerns In DOOH The Growing Role of Transparency and Verification
Some argue that fraud has entered the Out-of-Home (OOH) industry with the rise of Digital Out-of-Home (DOOH) and programmatic buys. One significant concern is that with the increasing use of digital platforms and programmatic advertising, there’s a risk that some ads may not actually be displayed as promised.
READ »IPA: Media landscape remains increasingly fragmented, OOH dominates cut through
No single media channel is able to reach more than 90% of adults every week, other than out-of-home advertising, according to the IPA’s new TouchPoints report. The study also reveals that adult media consumption has returned to pre-pandemic levels.
READ »Marketers' trust in ads on X drops to historic low
A net 26% of marketing professionals surveyed by Kantar said they plan to reduce adspend on X in 2025 — the largest recorded pullback in expected spend for any media owner since the company began measuring marketer sentiment in its annual Media Reactions report in 2020.
READ »What is contextual targeting?
Picture this: You're walking past an out-of-home sign and an ad catches your eye—not just any ad, but one that feels like it was meant for you, right at that moment. This is no accident; it’s the result of contextual targeting. By placing ads where they align with consumers' interests, marketers can craft messages that resonate more deeply and engage more effectively.
READ »PROGRAMMATIC AND AUTOMATION
The Guide to Programmatic DOOH in MENA
Building on last year’s release of the DOOH Whitepaper, Best Practices and Landscape videos and the more recent pDOOH Ecoscape, the DOOH Task Force is now releasing a Guide to Programmatic DOOH (pDOOH) in MENA. The guide was collaboratively written by the task force, which includes 20 individuals from 17 member companies.
DOWNLOAD REPORT »Polygon taps into delivery bikes in DOOH network
Polygon has partnered with Swift Media to digitise Smart Boxes on Uber Eats’ delivery bikes in Gauteng, introducing the first programmatically-available digital delivery bike network in South Africa.
READ »COMPANY NEWS
TfL reappoints Global and JCDecaux
Transport for London (TfL) has reappointed Global to its Underground advertising contract and JCDecaux to its bus shelter advertising contract for a further eight years. Global’s contract, the largest in UK OOH, encompasses Underground, Overground, DLR and Elizabeth line stations, Tube panels, tram stops and Victoria Coach Station.
READ »GPO Vallas Rolls into the U.S. with SOMO, NYC's Largest Car Top Ad Network
GPO Vallas, a leading Latin American “out-of-home” (OOH) advertising company announces the U.S. launch of SOMO, a new business line built by partnering with Ara Labs, for the operation of 4,000 screens in 2,000 digital car top advertising displays in NYC, which generate over 3 billion monthly impressions.
READ »Diversiffi Media Merges with The Out of Home Media Consultancy (OMC)
The Out of Home Media Consultancy (OMC) is delighted to announce the merger of Diversiffi Media. With effect from 1st September, the merger brings together the strengths of both companies under the OMC name, further establishing our position as a leading authority in the global Out of Home (OOH) media industry.
READ »RTA Awards InsuranceMarket.ae Naming Rights Of Mashreq Station For 10 Years
Mashreq Metro Station will be fully rebranded as InsuranceMarket Metro Station for 10 years. The station is on the Red Line between Mall of The Emirates and Dubai Internet City Metro Stations – strategically located on Sheikh Zayed Road. This significant opportunity is further amplified by Hypermedia, the official media partner of RTA,
READ »Ocean Outdoor Nordic and Visual Art Extend Partnership
Ocean Outdoor Nordic and Visual Art have signed a deal worth nearly 9 million euros, with Visual Art continuing to provide screens and SaaS software services to the outdoor advertiser.
READ »COUNTRY NEWS
DOOH Advertising in Malaysia
Malaysia’s dynamic market offers a rich tapestry of advertising opportunities. The country’s population of over 33.4 million people is predominantly urban, with major cities experiencing rapid growth and development. Kuala Lumpur, the capital, alone houses over 1.8 million residents and is a bustling metropolis with a high concentration of economic activity.
READ »CREATIVITY
Why designing creative specific for out of home should be seen as an investment, not a cost!
've heard it countless times throughout my career: "I tried Out of Home, but it didn't work." More often than not, the culprit is a lacklustre creative execution. It’s like planning the perfect vacation but forgetting to pack your swimsuit—no matter how great your destination or itinerary is, without the essentials, the trip is a flop.
READ »CAMPAIGNS
EMEA's boldest and brightest DOOH ads of 2024
As we dive deeper into 2024, digital out-of-home (DOOH) advertising continues to evolve, pushing the boundaries of creativity and innovation across the EMEA region. From dynamic content that updates in real-time to hyper-targeted campaigns that connect with audiences in meaningful ways, brands are leveraging the full power of DOOH to deliver bold, memorable experiences.
READ »OOH Best Creative Last Week Today
The top OOH creative executions that came to OOH Today's attention last week. Have you seen stellar work out there? Let them know on LinkedIn or shoot them an email.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
