WOO EUROPE FORUM NOVEMBER 2024
Talon Head of Effectiveness Emily Alcorn joins speaker line-up for Milan Europe Forum
Talon Outdoor Head of Effectiveness Emily Alcorn is joining the speakers for the World Out of Home Organization's first in-person Europe Regional Forum. The Forum will be held in Milan from November 4-6.
READ AND REGISTER »ENVIRONMENT AND SUSTAINABILITY
Even out-of-home advertising needs a sustainability strategy
There are a number of ways in which the OOH ad industry needs to further enhance and ultimately validate its sustainability credentials, writes Eric Shih, Chief Operating Officer at Cedara.
LISTEN TO PODCAST »OPINIONS
Out of Home's Winning Formula: How New and Returning Brands Can Grow using OOH
OOH advertising is enjoying something of a golden period. Driven by its adaptability, digital innovation and the ever-growing consumer appetite for experience, the latest figures from industry body Outsmart show OOH’s post-Covid renaissance continues apace as the sector delivered its highest first-half revenue growth since records began over the first six months of 2024.
READ »Fast 10: Why Cathy O'Connor Doesn't Confuse 'Tenure With Loyalty'
Fresh from oOh!media’s Outfronts event at the start of the month, Cathy O’Connor sat down for a very swift conversation with Greg ‘Sparrow’ Graham about tenure, high-performers and her time as a tea lady.
READ »Model collaboration: fashion's Big OOH Moment
With London Fashion Week in full swing, the metropolis is on peak form as star casts, sustainability messages and even second hand fashion conquer the capital.
READ »When the Games came to town: DOOH delivers contextual gold; attention tops medal tally
The Paris Olympics underlined the power of digital out of home as a broadcast medium, creating spectators in every city, says Independent Global Advisor Anne Parsons.
READ »DATA AND MEASUREMENT
Out of Home: The underdog turned ROI powerhouse in today's media mix
Analytic Partners’ data shows just how far Out of Home stretches campaign ROI – it makes TV and digital investments perform better, driving returns up 27 per cent. Tara Coverdale, Group Director, Data & Insights at oOh!media, says marketers have already worked that out, which is why OOH investment is powering.
READ »Why Separating CTV from DOOH Matters
It’s critical to have clear and understandable definitions of Connected TV and Digital-out-of-Home so that media buyers and advertisers know what they’re buying. Until recently, it hasn’t been necessary to further break out Connected TV by the variable of viewer location or place.
READ »Unlocking the full potential of Media Mix Modelling
Out-of-home (OOH) advertising plays a powerful role in today’s media strategies. With Media Mix Modeling (MMM), you can accurately measure OOH’s performance alongside other media investments, ensuring more targeted and effective campaigns. Read COMMB's latest white paper.
READ WHITE PAPER »Improved advertising measurement imminent
The new technology-driven measurement system, which is at the proof of concept (PoC) stage and expected to be fully rolled out in Malaysia by next year, promises significant potential advancements in the measurement of out-of-home (OOH) and digital out-of-home (DOOH) advertising.
READ »PROGRAMMATIC AND AUTOMATION
Programmatic DOOH Adoption Expected to Rise 35% Globally in next 18 Months
New research found that nearly one in three campaigns from the past 18 months have included programmatic DOOH (pr DOOH) (27%), which is projected to rise to an average of 35% over the next 18 months. This is according to VIOOH, a global digital out-of-home supply-side platform, that has released its annual research into the prDOOH market.
READ »Perion at the forefront of pDOOH surge
With 41% YoY growth in pDOOH business in Q2 2024, Perion is “setting the standard for how digital strategies can seamlessly integrate with physical spaces to capture audience attention and drive real-world results”.
READ »Life in Programmatic Digital OOH - The Big Handover Episode
In this episode of Life in Programmatic DOOH, Dom Kozak is joined by JCDecaux UK's new Director of Programmatic, Mark Halliday. The pair discuss the latest trends in programmatic DOOH (pDOOH) and how to overcome misconceptions about the channel.
LISTEN TO PODCAST »Programmatic DOOH: How brands can engage key audiences on a global scale
Ben Baker (managing director, APAC at Vistar Media) explores how programmatic digital out of home (DOOH) is transforming global advertising, offering insights into the key benefits and strategies for brands aiming to engage diverse audiences across multiple markets.
READ »EVENTS AMD AWARDS
OBIE Awards - OAAA
Since 1942, the OBIE Awards have honored the best, most innovative, and breathtaking activations in our industry. Short for “obelisk” – the ancient Egyptian stone pillars that are the foundation of modern advertising – the OBIEs are a celebration of the best designs in the out of home (OOH) industry.
READ »COUNTRY NEWS
Adoption of DOOH in the Middle East
It’s no secret that Out-of-Home (OOH) is a significant medium within the MENA region. Still, the rapid digitisation and automation of OOH screens in Saudi Arabia, UAE and Qatar are transformative.
READ »COMPANY NEWS
Esprit Digital has achieved a King's Award for Enterprise
Esprit Digital is one of 252 UK organisations spread over 3 categories, to be recognised with a prestigious King’s Award for Enterprise.
READ »JCDecaux invests in life-saving OOH advertising tech
Out-of-home media giant JCDecaux is set to equip digital advertising displays with life-saving defibrillators throughout Reading town centre, should planning permission be granted.
READ »CAMPAIGNS
Powerful Posters #2
Welcome to a new bumper edition of Powerful Posters where we round up some of our favourite well-designed posters we've seen in #OOH recently!
READ »Peugeot immersive exclusivity with Taggify: visual impact at the Obelisco
The brand, part of the Stellantis group, captivated its audience with an unprecedented campaign in the most iconic area of Argentina. Peugeot presented its new sport utility vehicle (SUV) with ten synchronized screens, generating a unique visual impact.
Audible unveils world's largest augmented reality billboards in NYC, London & DC
Leveraging WinDOOH technology, the campaign shows how wearing headphones can spark one’s imagination, transporting them from everyday life to extraordinary worlds.
READ »Dynamic DOOH Drives Engagement for Byfesten Music Festival in Norway
n the bustling town of Lillestrøm in Norway, Byfesten stood out as a vibrant celebration of music and culture. To draw in crowds and create buzz, organizers turned to a cutting-edge approach: dynamic digital out-of-home (DOOH) advertising. This campaign demonstrates how targeted strategies and real-time content updates transformed the festival's promotion and engagement efforts.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
