WOO APAC FORUM NOVEMBER 2023
OMG Singapore CEO Chloe Neo to be a keynote speaker at WOO Asia Forum in Bali
Omnicom Media Group Singapore CEO Chloe Neo is to be a keynote speaker at the World Out of Home Organization's forthcoming Asia Forum in Bali, Indonesia from November 1-3.
READ AND REGISTER »WOO MEMBER WEBINAR
Sustainable LED digital screen hardware from Absen. Next Member Webinar on Tuesday October 10th at 1.00pm UK (BST)
Global climate change has increased awareness of the need for LED digital screen manufacturers to provide environmentally sustainable, and where possible, carbon neutral solutions. Absen, a leading worldwide LED display solution provider has acknowledged and accepted the social responsibility that comes with this requirement.WATCH THIS WEBINAR TO SEE THEIR APPROACH.
READ AND REGISTER »WOO NEWS
World Out of Home Organization adds eleven new members from four continents
After signing up its 200th member earlier this month the World Out of Home Organization is experiencing a further surge in membership, with another eleven organizations from Europe, Asia, the USA and Africa joining the global OOH body.
READ »AdAsia Seoul 2023: Exploring Out of Home Advertising with Tom Goddard, President of WOO
AdAsia Seoul 2023 announced Tom Goddard as Keynote Speaker in OOH Sector and Yuna Kim as Ambassador. Key industry leaders, including Tom Goddard (President of World Out of Home Organization) and Andreas Soupliotis (CEO of Hivestack), will be sharing his insights and expertise in World OOH Advertising Industry.
READ »THE FAUX OOH DEBATE CONTINUES
Have Gymbox and Maybelline's fake ads broken the law?
Fake out-of-home ads could potentially infringe on intellectual property and trademark legislation, according to specialist advertising lawyers.Sonal Patel-Oliva, director of franchising, advertising and commercial law at Field Fisher told The Media Leader that in both the Gymbox and Maybelline scenarios they were “implying an association” with or endorsement from Transport for London (TfL).
READ »Faux OOH is Having a Moment, But #SOOH is the Real Thing
While recently coined Faux OOH or FOOH, the concept of fabricated OOH ads as content, similar to those in the video, has been a creative tool for years. It was most commonly used in television commercials by banks, brokerages and healthcare businesses as a vehicle for sharing their messaging on OOH assets.
READ »Seeing Is Believing: Why Fake OOH Ads Have Unknown Repercussions
There have been a plethora of attention-grabbing OOH executions lately that have caused quite a stir. A viral frenzy was ignited when a bespoke build on the London Underground showed a tube train receiving a touch-up of mascara as it passed through a station. Another sensation occurred with the sight of a giant Barbie doll walking from its box in Dubai.
READ »INCLUSIVITY
IMAA Female Leaders of Tomorrow: oOh!media's Cathy O'Connor
Last month, the IMAA launched its Female Leaders of Tomorrow programme as part of its commitment to fostering long-term diversity and inclusivity across independent media agencies nationally. One of the IMAA mentors involved in the programme is Cathy O’Connor, CEO of oOh!media, who tells Mediaweek about what mentorship in the industry means to her.
READ »Leading Women in Digital Media Honored at DPAA Global Summit on October 10 Summit
DPAA, today, announced today the recipients for its inaugural Leading Women in Digital Media Awards. The award series recognizes female leaders in various career and life stages who have made who have demonstrated significant leadership in digital advertising and media.
READ »TECHNOLOGY
VW motorway ads activate by scanning cars' number plates
I-media, the motorway service out-of-home advertising specialist, has launched ad campaigns for four motor brands using Automated Number Plate Recognition (ANPR) to trigger dynamic digital ads in real-time.
READ »Gen Z Will Be Traveling for Longer and Spending More This Holiday Season, Creating Major Opportunities for Ooh Advertisers
More Gen Z consumers are planning to travel this holiday season as compared to other generations and are prioritizing new cities and experiences, according to “OOH Consumer Insights & Opportunities Q4 2023: Holiday Travel & Shopping,” the latest research report conducted by The Harris Poll for the Out of Home Association of America (OAAA).
READ »Magna Boosts U.S. Ad Outlook For 2023, 2024
Citing a healthier macroeconomics IPG Mediabrands' Magna forecasting unit boosted its U.S. advertising growth outlook for 2023 by one percentage point to +5.2% and its 2024 forecast by six-tenths of a point to +5.6%.
READ »Stiff competition in outdoor advertising recovery
While out-of-home (OOH) print advertising continues to be squeezed by digital advertising’s more rapid growth and fierce sector competition, it continues to grow as the sector returns to pre-pandemic levels.
READ »COUNTRY NEWS
LOMA Records Over 11,000 Votes As International Delegates Arrive Nigeria for Awards Ceremony
The organizers of the Location Marketing Awards (LOMA) in Nigeria have announced that they have received a total of over 11,000 votes during the recently concluded voting phase for their inaugural award ceremony.
READ »PROGRAMMATIC AND AUTOMATION
Vistar Media Introduces 'Countdown' Dynamic Creative for DOOH
Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today their ‘countdown’ dynamic creative capability to create urgency for tentpole events by including real-time countdowns (or count-ups) embedded in DOOH creative.
READ »BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers
BackLite Media, one of the leading digital out-of-home (DOOH) advertising companies in the United Arab Emirates (UAE), has announced a partnership with Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, to accelerate the programmatic transformation of DOOH in the UAE and increase opportunities for DOOH to be included in omnichannel marketing strategies.
READ »IAB launches foundational industry training programs
IAB Australia has expanded its industry education offerings with the launch of a new foundational industry training program. The first two modules, Foundations of Digital Audio Buying and Foundations of Programmatic DOOH Buying are available now, free of charge to all in the industry.
reAD »Colgate, Wavemaker & Hivestack: celebrating smiles across Singapore
Multinational consumer products company leveraged the real-time nature of programmatic digital out of home (DOOH) to celebrate the end of the mask mandate on public transit in Singapore.
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Hypermedia enters a media partnership with Reem Mall
Hypermedia, the leading tech company in the digital-out-of-home (DOOH) industry in the region, has secured the exclusive out-of-home (OOH) Media Rights for Reem Mall, a world-renowned shopping destination in Dubai. The partnership agreement designates Hypermedia with the task of installing, maintaining, and managing Reem Mall's complete media network.
READ »CAMPAIGNS
OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to the attention of OOH Today last week. If you’ve seen stellar work out there, they want to know about it.
READ »CAMPAIGNS
AI Beings Share the Wonders of Humanity in Fiverr Campaign
Fiverr, the company that is revolutionizing how the world works together, today announced its new brand campaign, 'Power of Humanity.' As the world of work quickly evolves with the rise of AI technology, this campaign recognises and celebrates the essential role humans (still) play.
READ »25 Years Of DOOH - 4 Tenets For Europe
25 years ago I made my first public artwork with Clear Channel for an experimental digital screen in London’s Leicester Square by Martin Firrell, Artist.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
