WOO EUROPE FORUM NOVEMBER 2024
Alight Media's Matthew Dearden to speak on Retail Media at WOO Milan
Alight Media Founder and CEO Matthew Dearden will lift the lid on Retail Media at the World Out of Home Organization's forthcoming Europe Forum in Milan from November 4-6.
ENVIRONMENT AND SUSTAINABILITY
Out-of-Home's push for a more sustainable future
Historically, the out-of-home (OOH) industry has been perceived as resource-intensive thanks to its physical nature. From printed ads to always-on digital screens and illuminated billboards, the environmental impact of the medium is hard to miss. And that’s not to mention the logistics of transporting materials and maintaining physical locations.
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Haik-OOH: Green Creds
Sustainability in advertising is a big focus for advertisers and media owners, and this report can help to inform choices when it comes to a brand’s sustainability efforts. Not only does OOH provide a platform for brands to promote green initiatives, but it also allows them to execute more environmentally friendly campaigns.
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Climate Week: how to tackle digital advertising's biggest sustainability challenges
When the Global Alliance for Responsible Media (GARM) was shut down last month following legal action brought by Elon Musk’s X, many feared it could hinder or even derail the slow but steady progress the digital ad industry had made in tackling its oversized carbon footprint.
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Panel discussion "Reinventing Digital Billboards" Sustainable OOH Media Event, KL
The "Sustainable OOH Media Industry - Media for A Better World" event illuminated a defining moment for the future of Digital Out-of-Home (DOOH) advertising. Facilitated by Narayan Murthy (Head of Adtech Sales, Moving Walls Group), the panel explored DOOH's critical role in driving the sustainability agenda forward.
WATCH DISCUSSION »OPINIONS
Elevator digital media channels an indispensable tool for brands, say experts
Elevator digital media channels have proven to be highly effective in enhancing brand recognition and recall, ultimately driving consumer purchases, according to experts at a recent forum on elevator digital media in Ho Chi Minh City.
READ »Is your ad campaign garbage? Read this
Lucy Markowitz, SVP, GM US marketplace, at Vistar Media, responds to Gary Vaynerchuk’s critique of out of home media buys. But does he really believe that billboards are inherently flawed as an advertising medium? Not necessarily.
READ »Top 3 Reasons to Adopt a DOOH Ad Server
The dynamic and ever evolving digital out of home (DOOH) industry is experiencing continued growth, with the current projection indicating a global annual growth rate of over 7%, leading to a projected market volume of $25.12bn USD by 2029.
READ »EVENTS
"Essays for Peace" inspired millions of people on the International Day of Peace
On September 21, on the occasion of the UN International Peace Day, the "Essays for Peace" project was developed worldwide for the first time in digital version, appealing to global solidarity and peace without words, logos or political associations, just with a lit candle.
READ »DPAA Video Everywhere Summit Adds Speakers from Top Brands and Agencies to NYC Line-up
DPAA announced today additional speakers for the annual DPAA Global Summit. Leading execs from brands and agencies will take the stage during the largest one day media and marketing event with the theme of “Video Everywhere.” It takes place October 15 at Pier 60 in Chelsea Piers, NYC.
READ »LOMA Conference and Awards poised to propel Nigeria's entertainment industry to new heights
The Location Marketing Conference and Awards is set to take center stage in Lagos on the 27th and 28th of September 2024, promising to be a landmark event for Nigeria’s entertainment and Out of Home Advertising industries. This event is designed to accelerate growth, innovation, and collaboration in the sector, focusing on the transformative power of Out-of-Home (OOH) advertising.
READ »DATA AND MEASUREMENT
UniLED Unveils Insights on UK DOOH Landscape with Q2 2024 State of Play Report
UniLED, a technology company for the digital out-of-home sector, has released its UK DOOH State of Play report for the second quarter of 2024. The report offers an in-depth analysis of the digital-out-of-home (DOOH) advertising sector in the UK during the second quarter of 2024, based on insights from the campaigns independently verified through their UniLIVE platform.
READ »Global marketing spend 'to reach $2.4tn'
Global marketing spend is forecast to reach $2.4tn this year, according to Madison and Wall, the consultancy founded by former GroupM business intelligence chief Brian Wieser.
READ »PROGRAMMATIC AND AUTOMATION
The DOOH Opportunity: How Perion is Helping Brands Bridge Offline and Online Investments with DOOH
With 41% YoY growth, our success underscores the DOOH opportunity for advertisers. During our Q2 2024 earnings call, we reported 41% year-over-year growth in our Programmatic Digital-Out-of-Home (DOOH) business for the second quarter.
READ »Digital Out of Home Integration into OpenDirect
The OAAA, OMA and Outsmart today announced that they have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Programmatic Guaranteed Direct trading across Classic and Digital Out of Home (OOH) media.
READ »IAB MENA releases programmatic DOOH guide for advertisers
The IAB MENA DOOH Task Force has announced the release of its Guide to Programmatic Digital Out-of-Home (pDOOH). The advertising group has shared that the guide is “an essential” resource to transform the digital advertising landscape in the MENA region.
READ »JCDecaux's International Programmatic Airport Solution Transforms International Campaigns
In today's fast-paced world, reaching a global audience with impactful and efficient advertising is more crucial than ever. DOOH advertising, particularly in international airports, offers an unmatched opportunity to capture the attention of diverse audiences on the move. However, managing and optimizing these campaigns across multiple countries can be complex.
READ »RETAIL MEDIA
In-store retail media has the potential to fuel and fund customer-facing technology in stores
What is the one thing that smart carts, interactive endless aisle screens, and mobile scan-and-shop technology have in common? They come with the potential to introduce personalized digital advertising to in-store shopping.
READ »Tesco expands The Trade Desk partnership with cookieless data
Tesco Media and Insight Platform has extended its partnership with The Trade Desk to allow brands to plan and execute campaigns with Tesco consumer data and without relying on third-party cookies.
READ »COUNTRY NEWS
The Hague Bans Outdoor Advertising for Cars and Flights
In Europe, a ban on tobacco advertising is common, and there are often discussions and implementations of restrictions on alcohol, sweets, and fatty foods. Now, The Hague in the Netherlands is taking it a step further by banning outdoor advertising for fossil fuel-based products and services, including cars, flights, and cruise ships.
READ »COMPANY NEWS
Billups expands its operations in APAC with a new regional CEO
Billups, an out-of-home specialist managed services media agency, is busy doing both, as it expands on the acquisition of a Malaysian company, and taps a former Dentsu executive to oversee its growing APAC business potential, Digiday has learned.
READ »Pushing Boundaries: PJX Media and BCN Visuals Partner for Impactful OOH Campaigns
The experts in Out-of-Home (OOH) advertising have joined forces with the leaders in 3D Digital Out-of-Home (DOOH) innovation. PJX Media is excited to announce a strategic partnership with BCN Visuals.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
