#OURSECONDCHANCE
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See more fantastic examples of the campaign as we continue to add to our Photo Galleries
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The #oursecondchance galleries continue to grow with 41 countries now represented. If you've not done so please send your pictures to mark@worldooh.org to help us capture the truly global nature of this fantastic campaign.
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oOh!media takes green approach to global OOH campaign
The World Out of Home Organisation’s #OurSecondChance campaign was recently rolled out across Australia and New Zealand, with oOh!media using a sustainable print medium to reflect the environmental angle of the creative work.
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OOHMAA Members Join Forces With Global #OurSecondChance Campaign
OOHMAA members have joined the global Out of Home industry, for #OurSecondChance, a campaign that will be broadcast across five continents, in 10 languages, in 30 countries around the globe.
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OPINIONS
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How Covid-19 Is Speeding Up OOH Advertising's Digital Transformation
People are leaving their houses, and cars are on the road, but many buyers are skeptical about out-of-home (OOH) advertising’s role amid a pandemic. They have misconceptions about consumers’ traffic patterns and behaviors.
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PROGRAMMATIC AND AUTOMATION
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Programmatic Retail OOH Delivers During COVID-19
Advertisers and brands today require greater agility and speed to market to adapt to the ever-changing conditions of 2020. This is leading to an increase in demand from media buyers to transact their Out-Of-Home campaigns programmatically.
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The Future of Programmatic DOOH: Verizon Media Extends Its Capabilities With New Partnership
Verizon media announced yesterday that it has extended its partnership with Broadsign to introduce a new contextual-targeting solution. The partnership will see Verizon Media’s programmatic demand-side-platform (DSP) integration with the Broadsign Reach programmatic DOOH supply-side-platform (SSP).
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Adform SA partners with Primedia Outdoor
Adform, the independent Integrated Advertising Platform (IAP), has announced its market-first partnership with Primedia Outdoor, a leading provider of out-of-home (OOH) media solutions in Africa.
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CREATIVITY
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OMA: The best of Outdoor in August
'The best of Outdoor' is a monthly selection of innovative local Out of Home campaigns to fuel your creativity and inspire your next moment of genius.
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CAMPAIGNS
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Intersection Adds Facebook as First Sponsor of 'Power the Comeback' Initiative
Intersection, the leading smart cities media and technology company, today announced that it has partnered with Facebook to support its “Power the Comeback” program. As part of the deal, Facebook is sponsoring free outdoor advertising for small businesses across New York, Los Angeles and Chicago.
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COMPANY AND COUNTRY NEWS
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Nova's Cathy O'Connor to replace oOh! Media CEO Brendon Cook
Radio boss Cathy O'Connor has been named the new chief executive of outdoor advertising company oOh! Media. The Nova Entertainment boss will replace outgoing chief executive Brendon Cook in early 2021. She will be the business' second chief executive in its 31-year history.
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Next-gen digital billboards dazzle at Toronto Pearson Airport
Toronto Pearson Airport wants to be the best airport in the world. It’s already the biggest and busiest in Canada, having hosted a total of 49.5 million passengers over 473,000 flights in 2018. Beginning in 2016, the airport and its media partner Astral have worked alongside Samsung to design, develop and implement a series of cutting-edge visual displays throughout the airport.
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Addressing the changing media landscape in South Africa with Citilites Amplified
The rate of change in the media landscape is putting more pressure on media agencies, brands and advertisers around optimising budgets and delivering on campaign goals. Agencies are better informed than ever before about consumers; however, knowing which consumer insights to reference and how to interpret them for improved media mix decisions are becoming ever more complex.
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APG|SGA Sustainability Report 2019: strategy in line with the 1.5°C climate target
For almost 20 years, APG|SGA has been reporting on its active commitment to the environment. Its current sustainability strategy is in line with the 1.5°C climate target. APG|SGA is working toward the milestone of reducing directly influenceable emissions by 30% in absolute terms by 2023 (compared with 2017 figures), with the long-term target of net zero by 2035.
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JCDecaux Grace Lake is committing to Lagos and expanding across the State
JCDecaux Grace Lake Partners, the biggest outdoor advertising company, has reiterated its commitment to Lagos by announcing an expansion of its innovative Lagos Traffic System (LATIS) with the addition of three new strategic routes across the State in October, 2020
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Adkom Receives Exclusive National Media Sales Rights for Lyft Digital Car-Top Advertising Network
Adkom, North America’s largest aggregate network of independent out-of-home inventory, is now the exclusive representative of Lyft’s digital taxi-top advertising network to national and specialist agencies.
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DOOH launches largest digital billboard on EDSA
The lockdown could be the craziest thing that happened for many Filipinos and definitely for the rest of the human race for disrupting our normal activities. But there’s always a silver lining behind the crisis people learn together to make do with what they have, live simply and love and look for the well-being of every member of the family.
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EVENTS
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DPAA to Hold DOOH Programmatic Training Course for EMEA on September 15
DPAA has announced today it will hold a live-via-Zoom programmatic training course for the EMEA market on Tuesday, September 15 from 2-5 pm London/9am-Noon New York.
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WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.
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