#OURSECONDCHANCE
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See the best of #oursecondchance from around the World
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In the last week we've been given even more photography for around the world. To check out the campaign why not take some time to view the ever expanding photo galleries
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OPINION
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A breaking point for the media industry?
Reacting to the news that Google is passing the digital services tax on to advertisers, Barry Cupples, CEO of Talon, argues the time has come for the media industry to reset its priorities.
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Why Apple's privacy changes will be a boon for out of home
Retargeting, behavioral targeting, and the ability for apps and websites to track you across the web is dying, and Apple is leading the way. What does this mean for OOH? – Dollars spent on inventory digital re-targeting campaigns, now need somewhere to go, and they will flow to sources that make inventory promotion easy and automated.
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How to Maximize the Power of DOOH in the 'New Normal'
Despite continued widespread safety measures and strategic closures, there are encouraging signs that economic recovery is coming. More people are leaving their houses and returning to stores, cities, and jobs.
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How the Decline of Tracking Will Spur the Rise of OOH
In a recent AdExchanger article entitled “How The Death Of Digital IDs Will Reshape The Marketing Mix” I wrote that “the impending demise of the cookie, IDFA, and likely all 1-to-1 identifiers will rewrite the rules across the entire media mix.” Here, I make the case for one particular channel that will emerge as a winner based on the new rules of the post-ID world: Out of Home.
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DATA
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Comments to a traffic skeptic in the US
Insider heard from a reader who is skeptical of the Sept 3 Geopath mobility report finding that average daily miles travelled for the US was only down 2% for the week and that average daily miles travelled was 92% or pre-covid levels.
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Now Near Next - The Latest View from OOH in Ireland
As the season changes, the next quarter will be a busy period for advertisers, retailers and consumers. With events such as Halloween, Black Friday and Christmas coming up, delayed sports seasons to be played and pent up demand still on-going, standing out from the crowd will be of high importance in the coming months.
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Outdoor advertising in India in slow revival mode
After suffering a severe blow in the first half of the year, out-of-home (OOH) advertising has seen some recovery in July and August. The industry reported a pickup of 25-30% in recent months after it recorded almost nil billings in the second quarter (April-June) of CY 2020.
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PROGRAMMATIC AND AUTOMATION
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OAAA Lunch Break Double feature on Programmatic OOH
The OAAA Lunch Break Webinar series has returned with not one, but two webinars focused on programmatic OOH. Click below to register for next week's panels.
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Talon Redefines the OOH Programmatic Market by Launching Atlas, its Intelligent Digital Planning and Buying Platform
Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its specialist knowledge and technology expertise to release a platform unlike any other currently available in the market.
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Jonathan Gudai Affirms Programmatic OOH will Double in 2-4 Years
Adomni founder and CEO Jonathan Gudai affirmed his prediction that programmatic out of home will double in 2-4 years on today’s Billboard Insider Podcast.
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CREATIVITY
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OUTFRONT Media announces call for entries for Outframe 2020
OUTFRONT Media invites creatives in the advertising and media industry, and artists everywhere, to submit artwork for its second annual OUTFRAME competition. This year, OUTFRAME's offer to the artist community is an opportunity to submit a creation based on their interpretation of the theme 'out of love.'
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CAMPAIGNS
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JCDecaux uses voice recognition technology in R U OK? campaign
Outdoor specialist JCDecaux, in an industry first, is using an interactive JCDecaux panel that uses voice recognition to trigger both on-screen and verbal responses. Passers-by are prompted via a floor decal placed in front of the panel as well as an on-screen call to action to ask: “R U OK?”
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TAPTAP amplifies OOH campaigns with location-powered digital media
TAPTAP has announced that it has amplified its OOH campaigns with a location-powered digital media offering. According to the agency, the offering allows it to amplify OOH / DOOH campaign spend and extend it via MOOH activations for an omnichannel media strategy.
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COMPANY NEWS
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Ocean Outdoor Netherlands Wins Westfield Mall Of The Netherlands
Unibail-Rodamco-Westfield (URW) has announced the appointment of Ocean Outdoor Netherlands as its strategic media partner for the country’s largest shopping, dining and leisure destination, Westfield Mall of the Netherlands, located in the Randstad and set to open at the end of 2020.
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More Brands Are Making Their First Move Towards Clear Channel's Programmatic Service, OutSmart Pro
In July 2020, Clear Channel Singapore launched Singapore’s first built-for-purpose exchange for out-of-home with OutSmart Pro, a programmatic trading for digital out-of-home (pDOOH).
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EVENTS
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CMOs from MasterCard, Hyundai and WW Headline Roster of Speakers at DPAA's Video Everywhere Summit
DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, today announced a blockbuster speaker lineup for its annual global Video Everywhere Summit
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Beijing Infocomm China will take place September 28th-30th 2020
New Dates: 28 - 30 September 2020 (Mon-Wed); China National Convention Center (CNCC); Beijing, China. Beijing InfoComm China focuses on Pro-AV and Experiential Communications.
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