New Gameplan with New DOOH - Diya Xu

DOOH innovation

New Gameplan with New DOOH - Diya Xu

Diya Xu from Phoenix Metropolis Media in China highlighted the growth of DOOH in China and said that the opportunities provided by DOOH were making advertisers more demanding. “ They see traditional OOH as driving attention and providing domination but with digital they want innovative visual effects and wide range cover, and with Smart OOH they expect surreal visuals, linkage with multi scenarios and data driven efficiency.”